A new culinary sensation is stirring the US market: Frida, a brand known for parenting products, has teamed up with OddFellows, a New York-based artisanal ice cream company, to launch a breast milk-inspired ice cream. Available since August 5, 2025, the product is offered at a pop-up event in Brooklyn’s Dumbo neighborhood and for online purchase with nationwide shipping. The initiative, celebrating National Breastfeeding Awareness Month, does not use human breast milk but incorporates bovine colostrum to mimic its flavor. Priced at $12.99 per pint, the ice cream has sparked mixed reactions on social media, fueled by creative campaigns and curiosity about its composition. The launch also promotes Frida’s new 2-in-1 manual breast pump.
The partnership gained traction earlier in 2025 when the product was announced, generating significant buzz. The concept was inspired by celebrities like Kourtney Kardashian, who shared experiences of tasting their own breast milk, sparking public interest.
- Key ingredients: milk, cream, sugar, bovine colostrum, and honey.
- Purpose: promote breastfeeding and break taboos.
- Availability: New York event and online sales until August 10.
Described as sweet, slightly salty, and with hints of honey, the ice cream promises a unique experience. Below, details on its composition, availability, and cultural impact.
Flavor mimicking breast milk
Frida and OddFellows’ ice cream does not contain human breast milk but was crafted to replicate its taste and nutritional profile. The recipe includes milk, heavy cream, sugar, dextrose, egg yolks, honey syrup, liposomal bovine colostrum, and colorants like FD&C Yellow 5 and Red 40. Colostrum, a nutrient-rich substance produced by mammals post-partum, is key to the creamy texture and distinctive yellowish tint.
The use of bovine colostrum was a strategic choice to mimic breast milk’s properties, such as omega-3 fats, lactose, and vitamins like iron, calcium, and zinc. Frida notes that the ice cream is “a faithful representation” of the flavor, described as “sweet, slightly salty, with honey notes and a smooth texture.” The OddFellows team conducted multiple tastings to perfect this balance.
The product also carries a nutritional appeal, likened to superfoods due to its ingredients. However, Frida emphasizes that the focus is cultural rather than functional, aiming to normalize breastfeeding discussions.
- Milk and cream: creamy base of the ice cream.
- Bovine colostrum: nutrient-rich, mimics breast milk.
- Honey syrup: adds natural sweetness.
- Colorants: create the colostrum’s yellowish hue.
Pop-up event and online sales
The ice cream is available at a pop-up event at OddFellows’ Dumbo, Brooklyn location from August 5 to 10, 2025. During the event, Frida offers free tastings daily from 12 p.m. to 1 p.m. on August 6 and 10. The initiative has drawn curious visitors and families, who see it as a lighthearted way to address breastfeeding.
For those outside New York, the product is available on Frida’s website for $12.99 per pint, with a minimum purchase of two pints. Shipping uses insulated packaging and dry ice to ensure quality, though it’s unavailable for Alaska and Hawaii. The offer is limited, with daily restocks until the supply runs out, expected by August 10.
The marketing campaign, featuring a truck with “Breast Milk Ice Cream” signage, went viral on social media. Frida’s “Taste it for yourself” slogan sparked debates, with some praising the creativity and others questioning the concept.
Inspiration from cultural trends
The ice cream reflects a cultural shift around breastfeeding. In recent years, public figures like Kourtney Kardashian, Ashley Graham, and Coco Austin have shared experiences of tasting their own breast milk, helping to reduce stigma. Frida, known for bold campaigns, saw this trend as an opportunity to promote its new 2-in-1 manual breast pump, launched alongside the ice cream.
The choice of National Breastfeeding Awareness Month for the launch reinforces the message of support for mothers. The brand highlights that the product celebrates the mother-baby bond while sparking curiosity about a flavor tied to infancy.
- Celebrity influence: Kourtney Kardashian’s comments inspired the product.
- Social goal: normalize breastfeeding and reduce stigma.
- Complementary product: ice cream promotes Frida’s breast pump.
- Viral campaign: social media posts garnered thousands of interactions.
Public reactions and social media impact
The ice cream’s promotion has generated polarized reactions. On social media, many expressed curiosity and support, praising Frida for addressing breastfeeding in a fun, innovative way. One user wrote, “It’s weird but brilliant. I want to try it!” Others questioned the idea, with comments like, “Why turn breast milk into a dessert?”
The campaign, featuring videos and photos, amassed thousands of views in days. The hashtag #BreastMilkIceCream trended on social platforms, amplifying the initiative’s reach. Frida also used the pop-up to engage locals, offering educational activities about breastfeeding.
This isn’t the first breast milk ice cream. In 2011, a London shop launched “Baby Gaga” using donated human milk but faced regulatory hurdles. Frida’s use of bovine colostrum avoids legal issues and broadens commercial appeal.
Bold marketing strategy
Frida is known for campaigns that challenge norms. In 2020, a postpartum product ad was rejected for the Oscars for being “too graphic.” The breast milk ice cream follows this approach, using provocation to draw attention. OddFellows reinforces its reputation for unique flavors, like past corn and coffee combinations.
The partnership blends expertise in parenting products with culinary innovation. The ice cream is marketed as a limited edition, heightening purchase urgency. The pop-up event includes giveaways, like breast pump samples, strengthening ties with the target audience.
- Frida’s history: controversial campaigns drive engagement.
- OddFellows’ profile: known for creative flavors.
- Limited edition: creates a sense of exclusivity.
- Giveaways: pop-up offers breast pump samples.
Product curiosities
Frida and OddFellows’ ice cream is more than a culinary novelty—it’s a cultural milestone. It reflects growing acceptance of once-taboo topics like public breastfeeding. The use of bovine colostrum highlights food industry trends toward functional ingredients for health-conscious consumers.
The flavor also taps into nostalgia. Many consumers report it “reminds them of childhood,” even if they can’t pinpoint why. The creamy texture and honey notes enhance this perception.
- Emotional connection: flavor evokes childhood memories.
- Functional ingredient trend: bovine colostrum valued for nutrients.
- Cultural debate: product sparks breastfeeding discussions.
- Exclusivity: only 2,000 pints available online.
Limited availability and logistics
The ice cream’s supply is limited to 2,000 pints for online sales, per Frida’s estimates. Shipping logistics, with specialized packaging, ensure freshness, but the $12.99 price per pint and two-pint minimum may restrict access. At the pop-up, free tastings have drawn crowds, with reported lines in Dumbo.
The scarcity strategy, common in limited editions, boosts the product’s appeal. Frida plans daily restocks but warns stock may run out before August 10. The website offers restock notifications for interested buyers.
The ice cream is designed to be inclusive, with clear allergen information for milk and eggs. Frida advises consumers with dietary restrictions to review the ingredient list before purchasing.
Future of the initiative
The Frida-OddFellows partnership may pave the way for new thematic products. The ice cream’s positive reception, despite controversies, suggests room for innovations blending emotional appeal and creative marketing. Frida has announced plans for new mother-and-baby products in 2026.
For now, the breast milk ice cream remains a bold experiment, merging gastronomy, culture, and health. For the curious, the chance to try it is now, whether in New York or via delivery.
