The Haas F1 Team, the only American team on the Formula 1 grid, has unveiled a special livery for the United States Grand Prix, taking place this weekend, from October 17 to 19, at the Circuit of the Americas (COTA) in Austin. The exclusive design, applied to Esteban Ocon and Oliver Bearman’s VF-25 car, features stars on the wings and chassis, clearly paying tribute to the national flag’s symbols.
This initiative marks the third consecutive year the team has celebrated its American roots at its “home race,” aiming to strengthen its connection with the local audience. Sunday’s race is scheduled to start at 4 PM Brasília time, promising to be a season highlight.
Stars and stripes on full show 🤍❤️💙
— MoneyGram Haas F1 Team (@HaasF1Team) October 13, 2025
Our VF-25 in its home race suit, ready to shine at Austin 🤩#HaasF1 #F1 #USGP pic.twitter.com/5D52BpJ50z
Haas reinforces American identity with themed Austin livery
The tradition of an exclusive design for the US GP is a focal point of the communication strategy for Haas, which was founded by Gene Haas in 2016. Since entering the category, the team has shown a continuous effort to connect with its North American origin, despite maintaining one operational base in North Carolina, USA, and another in Banbury, UK.
In 2023, the team had already used a similar color scheme. Last season, the car featured a design that included the image of the bald eagle, another emblematic symbol of the country, highlighting the team’s commitment to transforming the Austin event into a celebration of American culture in Formula 1.
Historical results and the quest for points on home turf
Since its F1 debut, Haas has participated in eight editions of the United States Grand Prix. The team’s best performance at COTA was achieved last year, with driver Nico Hulkenberg finishing in eighth place, a result that demonstrated the Scuderia’s potential to score points in its home race.
The pursuit of consistent results is crucial for Haas this season. In a highly competitive grid, every point gained represents a significant step forward in the Constructors’ Championship. The performance in Austin, boosted by local support and the refreshed visual appeal, could serve as momentum for the final stretch of the championship.
The arrival of Cadillac in 2026
Haas, currently the sole US representative in F1, is about to welcome a compatriot to the grid. Starting in 2026, Cadillac, in partnership with General Motors (GM) and with operational ties to Andretti, based in Indiana, will make its official entry into the category. This move represents an expansion of the North American presence in Formula 1, a sport that is growing rapidly in the country.
The arrival of a new team with strong technical and financial support could intensify competition and raise the performance level expected from the American Scuderia. Cadillac has been officially approved by the FIA and is already in the process of structuring its operation, including the use of advanced GM simulators and collaboration on aerodynamic testing, with the aim of a competitive debut.
Technical preparation and race schedule
The reveal of the special livery took place at the beginning of the week leading up to the GP. Drivers Esteban Ocon and Oliver Bearman will be responsible for taking the stylized VF-25 onto the track, where Haas will seek to translate the excitement of the celebration into performance.
The weekend schedule includes free practice and qualifying sessions, culminating in Sunday’s race. COTA is known for its challenging layout, featuring a mix of fast and slow corners, demanding a high level of aerodynamic setup and tire management.
- Friday (10/17): Free practice and qualifying
- Saturday (10/18): Sprint Race and qualifying
- Sunday (10/19): United States Grand Prix
Focus on drivers and car development
The drivers’ performance is essential to capitalizing on scoring opportunities at the US GP. Ocon and Bearman, both recognized talents, have the mission to extract the maximum from the car on a track that historically demands precision and aggression. Haas’ technical team has been working on updates and adjustments to ensure the car is in its best shape for the home race.
The presence of new teams and the growth of F1 in the United States necessitate constant development for Haas. The introduction of special designs, such as the current one, is part of a larger effort to keep the brand in the spotlight and attract investment, which is crucial for technical evolution and preparation for the future challenges of the category.
