Black Friday 2025 in the US takes place on November 28, the day after Thanksgiving, and marks the official start of the Christmas shopping season. The event, traditional in the United States, attracts millions of consumers to physical stores and online platforms. Retailers like Amazon, Walmart, and Best Buy prepare significant discounts to boost sales.
The date results from the fourth Thursday in November dedicated to Thanksgiving, which in 2025 falls on November 27. This annual calendar defines the precise timing of Black Friday. Analysts predict a 5% increase in transactions compared to 2024.
The main focus lies in the accessibility of offers, with promotions extending over several days. Consumers seek electronics and clothing at reduced prices.
- Average discounts of 25% on technology products.
- 15% growth in purchases via mobile apps.
- Emphasis on installment payment options for high-value items.
The term’s origin dates back to the shift from losses to profits in retail, according to accounting records from the 1950s. Philadelphia police used the expression to describe heavy traffic after Thanksgiving. In the 1980s, the concept evolved to symbolize commercial gains.
Exact date and promotion calendar
Black Friday 2025 is set for November 28 in the US. This day follows Thanksgiving, observed on November 27.
Stores begin sales on Thursday night. Digital platforms release offers at 3 a.m. in the eastern time zone.
The period extends through the weekend. Cyber Monday, on December 1, complements with a focus on online items.
Retailers adjust hours to maximize access. Some physical units open at 5 a.m.
Retail strategies for the event
Amazon plans to start offers on November 20. The company prioritizes Prime members with early access.
Walmart integrates online and in-store sales from November 21. Emphasis falls on appliances with reductions of up to 40%.
Best Buy announces electronics discounts starting November 20. Game consoles and televisions lead the lists.
Target focuses on toys and Christmas decorations. Exclusive promotions via app drive mobile traffic.
These approaches aim to capture 30% of total annual purchases. AI integration helps personalize recommendations.
Featured product categories
Electronics dominate annual searches. 55-inch televisions drop to prices below US$300 on average.
Fashion offers 50% reductions on brands like Levi’s and Nike. Consumers prioritize seasonal items for winter.
Appliances see high demand. Refrigerators and washing machines experience cuts of 25% to 35%.
Children’s toys grow 20% in volume. Lego sets and interactive dolls sell out quickly.
Books and digital accessories complete the mix. E-readers and wireless headphones attract online buyers.
Consumption trends in 2025
Mobile purchases represent 54% of the projected total. Retail apps facilitate real-time comparisons.
Interest-free installment options expand to 30% of users. Services like Affirm and Klarna integrate into transactions.
Sustainability influences choices. Recyclable products feature in 15% of promotions.
Augmented reality integration allows virtual testing. AI tools track historical prices for alerts.
Projections indicate US$12 billion in online sales. Global growth reaches US$80 billion with exports.
Economic impact of sales
The event generates over US$9 billion in US transactions. Retailers report 70% of annual profits in this period.
Temporary jobs add up to 500,000 positions. Logistics sector hires for express deliveries.
Exports to international markets grow 10%. Countries like Brazil and Mexico import discounted electronics.
Consumption boosts GDP by 0.5 percentage points. Chamber of Commerce data confirms the multiplier effect.
Factors like customs tariffs moderate discounts. Analysts monitor adjustments in Chinese imports.
Preparation for safe shopping
Create wish lists in advance. Monitor prices via free tools to validate offers.
Check return policies before purchase. Average 30-day period applies in most stores.
Use cards with anti-fraud protection. Activate notifications for unauthorized transactions.
Avoid suspicious links in promotional emails. Access official sites to ensure authenticity.
Maintain budgets defined by category. Limits prevent excessive spending in the period.
