Rede Globo is evaluating the production of a sequel to the soap opera Avenida Brasil, originally shown in 2012 and recognized as one of the last major audience successes on the network. The idea involves a return to the nine o’clock schedule, with a premiere scheduled for mid-2027. The project comes amid internal discussions about investing in continuations of consolidated plots to attract the public.
João Emanuel Carneiro, author of the original novel, participates in the conversations, but shows caution regarding the proposal. The network’s management seeks the return of actors such as Adriana Esteves, in the role of Carminha, and Murilo Benício, as Tufão, to maintain the essence of the story. Débora Falabella, who played Nina, is also tipped to reprise the character.
The main motivation lies in the strong nostalgia generated by the soap opera, which recorded an average of 39 audience points on Ibope and a peak of 56 points in the final chapter. The broadcaster sees potential in reviving elements that marked the plot, such as family conflicts and revenge, adapted to current contexts.
Starter Project Details
The sequel would maintain the focus on central characters, with a plot that continues from the original outcome. Globo prioritizes productions that avoid total remakes, opting for narrative extensions.
Preliminary discussions indicate that the script would be developed over the next few years, with recordings planned for 2026.
Author and cast participation
João Emanuel Carneiro received a direct order from the broadcaster to write the sequel. It assesses the creative viability of the project.
Adriana Esteves and Murilo Benício have already been informally consulted about availability. Their participation is seen as essential to success.
Débora Falabella, with a busy schedule in other productions, is part of the initial negotiations.
Audience and legacy of the original soap opera
Avenida Brasil revolutionized the soap opera format by incorporating elements of suspense and social drama, achieving international repercussion in more than 130 countries.
The plot stood out for iconic scenes, such as the clash between Nina and Carminha, which influenced subsequent productions.
Audience indicators show that recent reruns maintained high ratings, justifying interest in a sequel.
The original soap opera boosted the careers of actors such as Cauã Reymond and Isis Valverde, who could return in secondary roles.
Station strategy for prime time
Globo adopts an approach of rescuing past successes to strengthen its programming schedule, especiallymind in the nine o’clock slot, which faces competition from streaming. Similar projects include continuations of other classic plots, with a focus on updated narratives.
The broadcaster plans to integrate contemporary elements, such as social themes and technology, to attract younger generations. The production would involve technical teams experienced in high-impact soap operas.
Internal motivations and challenges
The decision reflects market analysis that points to Avenida Brasil’s lasting appeal, with internal research revealing demand for memorable character returns. However, challenges include aligning casting schedules and ensuring script innovation to avoid repetition. The broadcaster monitors public reactions in preliminary tests to adjust the project.
Expectations for the premiere
The sequence aims to replicate the cultural phenomenon of 2012, when the soap opera paralyzed the country in broadcasting times. Preparations include selection of locations in Rio de Janeiro, maintaining the original suburban setting.