WhatsApp announced that, in 2026, it will launch usernames as an alternative to phone numbers. The new feature, already present on Telegram, will allow users and companies to choose unique identifiers, increasing privacy in interactions. Meta, owner of the application, confirmed that the feature is being tested and will be optional. The functionality promises to simplify contacts and reinforce security.
The change responds to the growing demand for personal data protection. Users will be able to start conversations and calls without revealing numbers, using personalized names. The functionality will also be integrated into the WhatsApp Business API, requiring adjustments to commercial databases. Meta highlighted that the feature will bring greater control over digital identity.
- Enhanced privacy: Phone numbers are hidden in conversations and groups.
- Personalized identity: Users and companies can choose unique names.
- Direct calls: Contact without sharing personal numbers.
- Business integration: Updated API to support custom identifiers.
The launch is scheduled for 2026, after a testing phase in the beta application for Android.
New identification format
The username functionality was discovered in a beta version of WhatsApp for Android. Users will be able to define unique identifiers, ensuring greater controlabout who accesses your personal information. Advance reservation of names will be available, avoiding conflicts and ensuring exclusivity. Meta plans to release the feature globally, but has not released a detailed timeline.
Impact for businesses
Companies that use WhatsApp Business will need to adapt their systems to the new format. Meta directed businesses to update workflows and databases to integrate “commercial scope user ID.” The identifier will replace phone numbers in interactions with customers. The change will allow brands to use personalized names, reinforcing their identity and professionalism. The WhatsApp Business API will gain a new webhook to facilitate real-time data exchange. Meta reported that the transition will be gradual, with support for companies during the process. According to the company, the new feature aims to meet demands for greater security and practicality in commercial communications.
Privacy in focus
The introduction of usernames responds to growing concerns about digital privacy. Users will be able to hide numbers in groups and conversations, reducing the risk of scams or misuse of data. The feature will also allow direct calls without the need to share personal numbers. Meta guarantees that end-to-end encryption will bemaintained in all interactions. Companies will have greater flexibility to manage contacts, with simplified customer tracking. The functionality is aligned with market trends, which prioritize security and personalization. The news reinforces WhatsApp’s position as a leader in communication, competing with platforms like Telegram and Signal.
Preparing for launch
Meta is working on integrating the feature into future versions of the application. Initial tests indicate good acceptance among beta users, but adjustments are still needed. The company plans to collect feedback to refine the functionality before the official launch. Name reservation will be a differentiator, allowing users to guarantee unique identifiers.
User Benefits
With more than 3 billion monthly users, WhatsApp seeks to innovate to maintain its base. The ability to use custom names increases convenience, especially in groups with many participants. The functionality also reduces the exposure of numbers in public interactions, such as channels and communities. This may attract users concerned about privacy and data protection.
Market Competition
Telegram has offered usernames for years, allowing calls and messages without numbers. WhatsApp, by adopting the functionality, seeks to match the competition and attract new audiences. Meta highlighted that the new feature is just the beginning of improvements planned for 2026. The company intends to expand features aimed at personalization and security in the application.
