Japanese singer-songwriter Fujii Kaze this week reached the milestone of 600 million accumulated reproductions with the song “Kirari”. The feat was recorded in the weekly streaming ranking of Oricon, released on November 26, 2025. The track, released in May 2021, became the artist’s first work to reach this level.
In the reference week, between November 17th and 23rd, “Kirari” registered 1.939 million reproductions. The accumulated total reached exactly 600,404,730 streams. The song remains present on Top’s Top 100 more than four years after its release.
Origin of the track that won the Japão
“Kirari” was composed especially for the Honda VEZEL e:HEV advertising campaign. The partnership with the automaker marked the first time that Fujii Kaze created a commercially commissioned song. The digital single was released on May 3, 2021 via Universal Music Japan.
Steady growth trajectory
The success of “Kirari” accompanied the rapid rise of Fujii Kaze in the Japanese market. Nascido in 1997 in the province of Okayama, the musician rose to prominence in 2020 with his debut album “HELP”.
- Since its release, the track has never completely left the weekly streaming charts.
- In 2022, it had already surpassed 300 million reproductions
- In 2024, it reached 500 million, entering the select group of Japanese songs with this brand
The long stay in the charts reflects the appeal of the composition among different age groups.
Updated ranking numbers
The week analyzed showed stability for the single. The increase of almost 2 million plays represents the maintenance of a loyal audience.
The Oricon streaming ranking has existed since December 2018. “Kirari” is among the 20 songs with the highest historical accumulation on Japão. Multiple platinum certification had previously been granted by the RIAJ.
Growing international presence
The song also records millions of plays on global platforms. Playlists editorials from Spotify and Apple Music keep the track featured on Japão and Asian selections.
Fujii Kaze performed live performances of “Kirari” at Japanese festivals and television shows. The piano version, recorded in the studio, gained additional popularity among fans.
Repercussion between fans and industry
The 600 million milestone was celebrated on Japanese social media. Fãs highlighted the independent trajectory of the artist, who composes, arranges and produces much of the material.
Universal Music Japan confirmed that new promotional actions are being planned for 2026. The singer’s next studio album is scheduled for release in the first half of the year.
The achievement reinforces Fujii Kaze’s position as one of the main names of the new Japanese musical generation. “Kirari” remains his most played composition to date.
