In 2025, Nissan launched the fourth generation ofRoox, a kei car that stands out in the Japanese market for combining ample space, advanced technology and refined performance. The model has accumulated more than 22 thousand orders since its announcement, reflecting strong acceptance among consumers looking for compact vehicles for urban and family use. Super-hight wagons like the Roox account for more than half of kei car sales, which occupy about a third of the country’s total passenger car market.
The new Roox adopts a rounded square shape theme design, expanding the feeling of internal space. The company extended the front and rear roof by 100 mm compared to its predecessor, in addition to tilting the windshield further to emphasize the spaciousness. The model offers versions with naturally aspirated and turbo engines, serving everything from urban journeys to longer trips.
The interior prioritizes comfort and practicality in all configurations. The rear seats slide up to 320 mm, allowing you to adjust legroom or luggage space. Portas electric sides facilitate access, while soft materials on the seats increase perceived quality.
External design and visual identity
The new Roox adopts a rounded corner motif on headlights, lanterns and door handles, creating a welcoming and modern look. The wide front grille and concave side lines reinforce stability. Two-color Opções expands customization, with 17 shades available.
The Highway Star version gains sporty elements, such as exclusive wheels and different finishes. The model maintains kei car dimensions (3,395 mm long, 1,475 mm wide and 1,785 mm high), ensuring maneuverability in congested cities. The optimized drag coefficient contributes to silence at higher speeds.
Tests reveal that the Roox conveys the feeling of a vehicle larger than its actual size. The suspension balances comfort and stability, filtering irregularities without excesses.
Performance and engine options
The Roox offers a 659 cc three-cylinder engine in naturally aspirated and turbocharged variants. The X version, with natural aspiration, costs from 173 thousand yen and is perfectly suited to urban use, with progressive acceleration and efficient consumption. The engine delivers power from low speeds, facilitating maneuvers in heavy traffic.
- Smooth acceleration at urban speeds
- Soft suspension that absorbs imperfections well
- Low noise level at steady state
- Fuel economy in the WLTC cycle
The Highway Star G Turbo option, top of the line at 224 thousand yen, includes a turbocharger that increases power to 47 kW and torque to 100 Essa configuration accelerates vigorously and remains silent on highways. Acoustic insulation reduces engine, tire and wind vibrations, approaching larger vehicles.
The ProPilot system assists driving on a single-lane highway, reducing fatigue on long journeys. Front-wheel drive predominates in the units tested, with a 4WD option available.
Embedded technology and connectivity
The Roox debuts 12.3-inch central display with Google integrated into kei cars. The NissanConnect system allows navigation via Google Maps, voice commands via Google Assistant and access to apps via Google Play. Usuários send destinations from the smartphone to the car or activate air conditioning remotely.
360-degree cameras offer aerial views with motion detection and 3D vision. Funções like Invisible Hood reveal area under the hood, while alerts detect vehicles in driveway exits. Esses features surpass equipment common in high-priced imported SUVs.
The 7-inch digital panel displays clear information. Integração with a smartphone allows remote monitoring via app, including photos of the surroundings.
Security and advanced assistance
The Nissan equips the Roox with a complete active and passive safety package. Frenagem automatic emergency warning, lane warning and blind spot monitoring protect you in a variety of situations. The model includes alerts for rear cross traffic and pedestrian detection.
Reinforced structure absorbs impacts, complemented by multiple airbags. Testes independents confirm high level of protection for occupants. ProPilot maintains a safe distance and centers the vehicle in lanes, operating in traffic jams.
These technologies position Roox as a reference in security in the kei segment. Recursos, previously exclusive to higher categories, has become democratized in this compact model.
Market and initial reception
The Roox has registered more than 22 thousand orders since September 2025, with around 80% opting for the Highway Star line. In November, the model sold 7,741 units, growing 43% over October. Kei cars maintain a stable share of around 33% of ride-hailing sales in Japão.
Nissan invests heavily in marketing for urban families. The model competes directly with the Honda N-Box and Suzuki Spacia, standing out for its refinement and technology. Analistas predict continued growth in the segment, driven by innovations such as those of Roox.
Consumers value daily practicality combined with premium comfort. The Roox suits everything from everyday use to weekend getaways.
Main technical specifications
The Roox Highway Star G Turbo ProPilot Edition measures 3395 x 1475 x 1785 mm, with a wheelbase of 2495 mm and a weight of 990 kg. The 659 cc turbo engine delivers 47 kW and 100 Nm, with a WLTC consumption of 19.3 km/l. Capacidade for four occupants and a price of 224 thousand yen position it as a versatile option.
Basic versions start at around 167 thousand yen, affordable in the segment. Opções include 4WD for greater grip. The model balances efficiency, space and advanced features in a compact package.
