Stellantis, ƙungiyar motoci ta huɗu mafi girma a duniya, ta fara tantance samfuranta guda 14 don tantance waɗanda suke da dogon lokaci. Shugaba Antonio Filosa yana jagorantar tsarin, wanda ke ba da fifikon haɓaka yawan tallace-tallace fiye da ribar riba da aka karɓa a baya. Canjin Essa yana nufin dawo da rabon kasuwa a cikin Europa da América daga Norte, yankuna da ke fama da tsananin gasa da canzawa zuwa motocin lantarki.
Dabarar ta ƙunshi saka hannun jari a cikin ƙarin samfura masu araha da siyarwa ga jiragen ruwa, da nufin rage farashin da haɓaka gasa. Dados Associação Europeia Fabricantes Automóveis (ACEA) yana nuna raguwar raguwar wasu samfuran har zuwa Oktoba 2025.
- DS Automobiles ya sami raguwar tallace-tallace 21.2%, tare da raka’a 25,195 da kashi 0.2% na kasuwa.
- Lancia, wanda aka haɗa tare da Chrysler a wasu rahotanni, ya faɗi 68.3%, yana ƙara 9,844 motoci da kashi 0.1%.
- Abarth yana kula da lambobin da aka haɗa tare da Fiat, wanda ya ga raguwar 13.4% na tallace-tallace.
Waɗannan samfuran suna ba da gudummawa kaɗan ga sakamakon ƙungiyar gaba ɗaya.
Canjin mayar da hankali a cikin gudanarwa
Antonio Filosa ya karbi umarni na Stellantis a watan Yuni 2025, ya gaji Carlos Tavares. Ele ya mayar da fifikon baya na haɓaka ribar kowane abin hawa don jaddada girman tallace-tallace. Hanyar Essa na neman daidaita ayyuka a cikin kalubale kamar harajin kasuwanci da gasa daga masana’antun kasar Sin.
Kamfanin ya ƙirƙiri wani tsari na ciki don haɓaka yanke shawara, gami da yanke a cikin saka hannun jari marasa mahimmanci. Ƙungiyar tana kula da nau’o’i 14, amma sun gane abin da ya faru, musamman a cikin ɓangaren Turai, inda manyan kamfanoni ke yin gasa a cikin gida.
Alamu tare da tallace-tallace na gefe
Lancia, wanda aka kafa a cikin 1906, da DS, sun fito daga Citroën a cikin 2014, suna fuskantar matsaloli don tabbatar da ci gaba da saka hannun jari. Abarth, wanda aka sani da nau’ikan wasanni na Fiat, yana aiki azaman alama mai zaman kanta a ƙarƙashin Europa, amma tare da ƙididdiga masu ƙarancin ƙima har zuwa 2025.
Waɗannan samfuran guda uku suna da iyakacin kasancewar kasuwanci a cikin mahallin duniya na Stellantis. Haɓaka fayil ɗin yana nufin samar da tanadi da kuma guje wa cin kasuwa tsakanin layi ɗaya.
Yanayin masana’antar kera motoci
Sashin yana fuskantar daidaitawa ga ƙa’idodin fitar da hayaki da kuma samar da wutar lantarki mai tsada. Stellantis ya rasa rabo a cikin Estados Unidos, ya faɗi ƙasa da 8% a cikin 2025, mafi ƙanƙanta matakin tarihi.
A Europa, manyan samfuran kamar Peugeot da Citroën suna ɗaukar girma girma. Peugeot ya sayar da raka’a 469,322 har zuwa Oktoba 2025, tare da kashi 5.2% na kasuwa, yayin da Citroën yayi rijistar motoci 276,641.
Tarihin rukunin Stellantis
An ƙirƙira shi a cikin 2021 ta haɗin gwiwa tsakanin Fiat Chrysler Automobiles da PSA Group, ƙungiyar ta gaji babban fayil iri-iri. Inicialmente, duk samfuran suna da tabbacin goyan bayan shekaru goma.
Gaskiyar halin yanzu yana buƙatar sake dubawa cikin sauri. Lancia ya tsara ƙaddamarwa kamar Gamma a cikin 2026, amma yanayin ya canza tare da sabon jagoranci.
DS yana neman matsayi mai ƙima, amma ba tare da isassun gogayya ba. Abarth yana canzawa zuwa lantarki, tare da samfura kamar 500e da 600e.
Dabarun farfadowa
Filosa yana ba da fifiko ga kasuwar Arewacin Amurka, wanda ke da alhakin babban ɓangaren riba. Kamfanin ya ƙaddamar da samfura masu araha da daidaita farashin jiragen ruwa.
A Europa, na mai da hankali kan sassan matakan shigarwa tare da motoci kamar Fiat Grande Panda da Citroën C3. Ƙungiya ta yi watsi da maƙasudan buri daga tsantsar wutar lantarki zuwa matasan da zaɓuɓɓukan al’ada.
Ayyukan alamar kwanan nan
Manyan samfuran suna kula da ƙarfin dangi. Opel da Vauxhall sun kai raka’a 263,659 zuwa Oktoba 2025, tare da kashi 2.9% na kasuwa.
Alfa Romeo ya sayar da motoci 47,699, wanda ya zarce Lancia da DS a hade. Jeep da Ram suna haɓaka sakamakon a cikin América daga Norte.
Outlook don fayil ɗin
Kima yana la’akari da tushen tarihi, amma yana ba da fifiko ga kwanciyar hankali na kuɗi. Lancia yana da gado a cikin taro, DS yana nufin Citroën na al’ada daga 1955 da Abarth daga 1949.
An yi nufin yanke shawara don mafi kyawun ƙungiyar. Stellantis yana shirin ƙetare tsammanin samun kuɗin shiga a cikin 2025 tare da ingantacciyar hanya.
Ayyuka masu gudana
Ƙungiyar tana saka hannun jari a cikin samarwa mai inganci da ƙaddamar da yanki. Parcerias, kamar yadda yake tare da Leapmotor don lantarki mai araha, cika fayil ɗin.
Sake fasalin cikin gida yana haɓaka martani ga bambancin kasuwa. Filosa yana kula da ayyuka a cikin América daga Norte yayin da yake jagorantar duniya.
Bayanan kasuwar Turai
Har zuwa Oktoba 2025, kasuwar Turai tana nuna ƙalubale ga ƙananan samfuran. Fiat yayi rajista guda 222,375 duk da raguwar.
Peugeot da Citroën kundin jagora a cikin rukuni. Mai da hankali kan samfuran riba na iya tura albarkatu zuwa ga ci gaba mai dorewa.
Alamar alama a cikin haɗari
Lancia ta tsira shekaru da yawa tare da ƙirar ƙira, amma kwanan nan ta taƙaita kanta zuwa Ypsilon. DS ta sanya kanta a matsayin ƙimar Faransanci, tana gasa da Alfa Romeo.
Abarth yana mai da hankali kan aikin lantarki, amma hasashe yana nuna adadin ƙasa da raka’a 2,000 kowace shekara. Integração zuwa Fiat yana bayyana a matsayin madaidaicin madadin a cikin nazarin sassa.
Bayanin Stellantis
Ƙungiya tana aiki a nahiyoyi da yawa tare da tambura kamar Jeep, Ram da Dodge a cikin Estados Unidos. Na América daga Sul, Fiat yana jagorantar matsayi.
Bita na Turai ba ya shafar ayyuka masu ƙarfi kai tsaye a wasu yankuna. Manufar ita ce ta dawo da matsayinta a matsayin mai kera motoci na huɗu mafi girma a duniya.