Amazon announced, on July 24, 2025, the arrival of two new devices to the Kindle Colorsoft line in the national territory. The releases include a 16 GB version, aimed at the general public, and the innovative Kindle Colorsoft Kids, specially developed for children.
The devices are available from the announcement date, with prices starting at R$1,349.10 for the standard model and R$1,484.10 for the children’s edition. The main innovation is the inclusion of the first color screen in the history of the Kindle series, a significant change that promises to transform the digital reading experience.
The presentation of the new models took place during an online event, with a focus on meeting the growing demand from readers for greater interactivity in graphic novels, illustrated books and comics. The company observed a 40% increase in sales of Kindle devices in the last Prime Day and a volume of 129 billion pages read in 2024, indicating a favorable scenario for the introduction of these new features.
The latest devices come with features designed to appeal to both adults and younger audiences. The 16GB Kindle Colorsoft features a high-contrast Colorsoft display, while the Kids version includes a one-year subscription to the Amazon Kids+ and a uniquely designed case. Ambos models offer battery life for weeks of use and light adjustments for comfortable reading in different conditions.
New features in the digital reading experience
The 16 GB Kindle Colorsoft, with a starting price of R$1,349.10, is aimed at readers looking for a more immersive experience. The 7-inch Colorsoft screen delivers high resolution and vibrant colors, ideal for displaying book covers, illustrations and comics with greater detail. Diferentemente compared to previous versions, which used shades of gray, this new device allows you to highlight notes in colors such as yellow, orange, blue and pink, optimizing the organization of marked sections.
The Page Color functionality was integrated by the Amazon, offering a dark mode that inverts the page background, helping to reduce visual fatigue during prolonged reading sessions. The device maintains the essential characteristics of the traditional Kindles, such as fluid navigation, agile response when turning pages and easy access to the Amazon’s vast library of eBooks.
Kindle Colorsoft: features and differences
The introduction of the color screen represents a notable advancement in e-reader technology, allowing visual content, such as comics and magazines, to be enjoyed with the color fidelity they deserve. Esta innovation not only improves aesthetics, but also functionality, by enabling the differentiation of notes and highlights by color, which is a significant benefit for students and professionals who use the device for studies and work. The battery’s durability, which can reach up to six weeks on a single charge, ensures that readers can enjoy their favorite works for long periods without the need for frequent recharges, reinforcing the device’s practicality and portability.
The Signature Edition model, with 32 GB and priced at R$1,484.10, elevates the offer with premium features, such as self-adjusting front light and wireless charging technology. Estes additional attributes were incorporated to meet the growing demand for personalized devices, especially among those who consume a large amount of materials with visual elements.
The children’s model to encourage reading
The Kindle Colorsoft Kids, launched for R$1,484.10, marks the debut of a colorful e-reader developed specifically for children. The device comes with an illustrated cover, with options such as Fantasy River or Starlight Reading, as well as a one-year subscription to the
The Amazon Kids+ platform offers a wide selection of thousands of books, including popular series such as *Diary of an Banana*, *Artemis Fowl* and *Percy Jackson*, and more than 30 titles from the *Big Esta content curation aims to engage young readers with stories they love, encouraging the habit of reading from an early age.
The educational resources integrated into Kindle Colorsoft Kids are an important differentiator:
–Safe content: Amazon Kids+ filters inappropriate material and includes robust parental controls.
–Educational tools: Vocabulary Builder helps in learning new words, expanding children’s vocabulary.
–Robust design: The resistant cover and the guarantee against drops and accidents ensure the durability of the device.
–Customization: The vibrant cover options are designed to attract children’s interest.
Amazon observed that children who read graphic novels on Kindle spend 46% more time reading, compared to the average of other Kindle Kids users. The device also supports audiobooks via Bluetooth, allowing children to switch between reading and listening. Através from Amazon Parent Dashboard, parents can manage content, set screen time limits, and monitor their children’s reading progress.
Expanding e-reader market
The introduction of the new Kindles occurs during a period of expansion in the e-reader segment. Dados recent studies indicate that the consumption of digital books recorded a 20% growth in the country between 2023 and 2024, driven by convenience and easier access to digital libraries. Amazon, which holds a significant share of the eBook market, invests in innovation to maintain its prominent position.
The inclusion of a color screen is a direct response to the need for devices that combine the traditional reading experience with richer visual elements. Quadrinhos and graphic novels, which represent 15% of the publishing sector, gain a new level of appreciation with the display, which promises faithful colors and visual comfort.
Additionally, the focus on children reflects a global trend of encouraging reading from early childhood. The collaboration with actor Josh Gad, known for his work in *Frozen*, for Kindle Kids Backseat Book Crew, strengthens the device’s appeal to families, promoting virtual reading clubs that encourage the habit of reading while traveling.
Amazon strategy for next year
Amazon plans to expand the Amazon Kids+ catalog throughout 2025, adding new graphic novel titles and children’s series. The company also reported that the new Kindles include three months of Kindle Unlimited in the 16 GB model, granting access to millions of books, audiobooks and magazines.
– Catalog expansion: Mais titles from *Aru Shah* and *Storm Runner* will be added to Amazon Kids+.
–Accessibility: The Kindle Unlimited will be offered free for three months in the 16 GB model.
–Sustainability: The devices are manufactured with 30% recycled materials, demonstrating an environmental commitment.
The launch reinforces Amazon’s position as a leading innovation company in the digital reading sector. The company also highlighted that the devices were designed with attention to sustainability, using recycled materials and ecologically responsible packaging.
Initial repercussion and next steps
The arrival of the new Kindles generated excitement on social media, with readers praising the colorful screen as a striking differentiator for comics and children’s books. Usuários also positively highlighted the inclusion of educational tools in the Kids model, such as Vocabulary Builder and the OpenDyslexic font, which makes reading easier for children with dyslexia.
However, the value of the devices, which ranges between R$1,349.10 and R$1,484.10, was highlighted by some consumers as an obstacle, especially considering the current economic scenario. Mesmo therefore, Amazon is confident that technological advances and access to exclusive content will justify the investment on the part of users.
The company also plans to hold promotions for the next Prime Day, scheduled for July 2026, which could make the devices more accessible to a wider audience. Enquanto that, the new Kindles are now available for purchase on the official Amazon portal.