Apple is preparing one of its most anticipated launches for the tablet market, with the arrival of the 11th generation of the iPad. The device will be officially launched during Black Friday 2025, with a promotional price of R$1,399, representing a strategic opportunity to consolidate its presence in the entry and intermediate segment with a high-performance product.
Equipped with the powerful A16 Bionic processor and an 11-inch Liquid Retina screen, the new model promises to deliver a user experience significantly superior to the previous generation. The company’s focus is to attract a diverse audience, ranging from students who need a versatile tool for their studies to professionals who seek productivity and portability in a single device.
Distribution in the Brazilian market is confirmed and will be carried out through the country’s main retail chains, including giants such as Amazon and Magazine Luiza. The expectation is that the stores will offer special payment conditions and fast delivery, taking advantage of the high sales volume characteristic of the Black Friday period to promote the new product.
Improved performance with A16 Bionic processor
The heart of the new 11th generation iPad is the A16 Bionic chip, the same processor that powers advanced iPhone models, guaranteeing a performance jump of up to 30% compared to its predecessor. Essa update directly impacts the speed of application execution, the fluidity of navigation between tasks and the graphics capacity for games and editing software. Combinado with 6 GB of RAM, the tablet is prepared for intense multitasking, allowing multiple applications to run simultaneously without choking or slowing down, which makes it ideal for dynamic work and study environments.
In benchmark tests such as the Geekbench, the device achieves scores that position it as one of the most powerful in its price category, with results that surpass direct competitors. Essa performance does not just translate into numbers, but into a more agile and responsive daily use experience. The processing capacity of the A16
Liquid Retina screen and immersion-focused design
The visual experience of the 11th generation iPad is one of its main attractions, thanks to the 11-inch Liquid Retina screen with a resolution of 2360 x 1640 pixels. Este panel offers superior image quality, with vibrant colors, sharp details and balanced brightness that makes consuming content, such as 4K movies and series, an extremely immersive activity. True Tone technology automatically adjusts the screen’s white balance according to the ambient lighting, providing more comfortable and natural viewing for the eyes, whether for prolonged reading or photo editing. The design maintains the visual identity of the Apple, with thin edges and a premium finish. Security is guaranteed by the Touch ID, discreetly integrated into the top button, allowing quick and safe unlocking of the device. The inclusion of the USB-C port expands connectivity possibilities, making it easier to connect to external monitors, cameras and other accessories, as well as offering faster data transfer speeds.
Cameras and connectivity for everyday life
The new iPad’s camera set was designed to meet communication and content creation needs. At the rear, a 12 MP sensor allows recording videos in 4K, making it a competent tool for digitizing documents, recording important moments or even for simple audiovisual projects.
The front camera, also 12 MP, stands out for its ultra-wide lens and the Palco Central (Center Stage) feature. Essa functionality uses artificial intelligence to automatically adjust the framing during video calls, always keeping the user in the center of the image, even if they move around the environment.
For connectivity, support for the Wi-Fi 6 standard ensures a faster, more stable internet connection with lower latency. Isso is essential for activities that require high network performance, such as streaming high definition videos, online games and downloading large files.
iPadOS 26 and new productivity features
The device will come standard with iPadOS 26, the latest version of the Apple operating system for tablets. Esta update brings performance optimizations and new features focused on productivity.
The main new feature is Organizador Visual (Stage Manager), a feature that transforms the multitasking experience. Ele allows users to resize application windows and overlap them, creating a more flexible, computer-like working environment.
With the Organizador Visual, you can keep up to four applications open and active simultaneously on the screen, making it easier to switch between tasks and view different information at the same time without having to switch between full screens.
Other tools, such as the Freeform application, which works as a digital whiteboard for real-time collaboration, and the Slide Over function, for quick access to a second app, reinforce the iPad’s positioning as an increasingly complete and versatile work tool.
Special conditions for Black Friday 2025
The launch price of R$1,399 is one of the biggest attractions and will be valid for the entry-level model with 128 GB of internal storage. The device will be available in several colors, including options such as blue, pink and silver, allowing consumers to choose the one that best suits their style.
For those who need more space, a version with 256 GB of storage will also be offered for a promotional price of R$1,799. Varejistas like
Accessories to expand functionality
To further enhance the user experience, the new iPad is compatible with the first generation of the Apple Pencil, sold separately for R$599. The accessory is ideal for students and creatives who want to take notes, draw or mark documents with precision. Além Furthermore, for those looking for a more comfortable typing experience, Bluetooth keyboards from brands such as Logitech, such as the K380 model, are affordable alternatives that transform the tablet into a compact and efficient workstation.
Battery life for a whole day
One of the crucial points for a portable device is its battery life, and the 11th generation iPad was designed to withstand an intense routine. The Apple promises autonomy of up to 10 hours of continuous video playback or 9 hours of internet browsing via the Wi-Fi on a single full charge.
This capability ensures that the user can take the tablet to college, work or travel without the constant worry of having to find an outlet. The energy efficiency of the A16 Bionic chip, combined with the optimizations of iPadOS 26, helps the device to offer enough energy for a full day of moderate to intense use.