Samsung has confirmed a significant change to its service policy, ensuring that Galaxy AI’s core artificial intelligence capabilities will be offered for free on a permanent basis. The change was identified in the company’s support documents in early January, eliminating the footnote that predicted free access only until the end of 2025. The decision reassures millions of users of compatible devices, who are now assured that essential AI tools will have no future costs.
The measure represents a strategic move by the South Korean manufacturer to solidify its position in the competitive premium smartphone market. By removing uncertainty about a possible charge, the company strengthens the added value of its devices and aligns its offering with the expectations of consumers, who are increasingly looking for smart features integrated natively into their devices.
The Galaxy AI suite was introduced in 2024 with the Galaxy S24 line and has since been expanded to the brand’s other high-end models. The free guarantee applies specifically to features developed by Samsung itself, while partner tools, such as Google’s “Circula para Pesquisar”, may follow different billing policies, defined by their respective providers.
What changes with the new Samsung policy
The major change to the Galaxy AI terms of service removes the ambiguity surrounding the future of the artificial intelligence suite. Anteriormente, official documentation suggested that after 2025, Samsung could introduce charges for using the tools. With the review, the company now explicitly declares that the “basic functions” of the Galaxy AI will remain free indefinitely, consolidating access to these technologies as part of the experience of using devices in the Galaxy line.
Essa new guideline, however, paves the way for future service segmentation. Samsung clarifies that while the core functionality is free, “advanced” or third-party-provided AI features may be sold separately in the future. This strategy allows the company to monetize more complex innovations that require greater processing power in the cloud, without compromising access to tools that users already use on a daily basis, such as simultaneous translation and image editing.
Galaxy AI functions that remain free
The list of basic Galaxy AI features that are permanently guaranteed free of charge is extensive and covers the main tools that defined the AI experience on Samsung devices. Entre communication features include Assistente and Chamadas, which performs translations in real time, and Intérprete, for face-to-face conversations in different languages. In the productivity area, the Assistente of Notas, which organizes and summarizes texts, and the Assistente of Creativity is also supported with Assistente of Fotos, which allows for generative edits and object removal, while Assistente of Ferramentas such as “Now Brief”, which creates daily summaries of important information, and Apagador of
History and evolution of Samsung artificial intelligence
The Galaxy AI was presented as the key differentiator of the Galaxy S24 line in January 2024, marking the definitive entry of the Samsung into the era of generative artificial intelligence on mobile devices. The initial proposal already focused on offering an integrated and useful experience for daily tasks.
Since its launch, the AI suite has gradually been made available to earlier models, including the Galaxy S23 series and newer foldables. Essa expansion demonstrated the company’s commitment to bringing innovation to a larger user base.
One of the pillars of the technology is hybrid processing, which performs many tasks directly on the device (on-device). Essa approach not only speeds up the tools’ response, but also reinforces user privacy as less sensitive data needs to be sent to external servers.
Devices that rely on Galaxy AI
Compatibility with Galaxy AI covers all major premium devices released by Samsung in recent years. The Galaxy S24 line, made up of the S24, S24 Plus and S24 Ultra models, was the first to receive the package natively.
Later, through software updates of the One UI, the Galaxy S23 series also gained full access to the functionalities. The compatibility list extends to foldable smartphones, such as the Z Fold 6 and the Z Flip 6.
Tablets from the brand’s premium line, such as the Galaxy Tab S9 series, were also included, allowing users to take advantage of productivity tools on larger screens.
Samsung’s strategy of offering up to seven years of system updates for its high-end models ensures that even older devices will continue to receive improvements and new AI features throughout their lifecycle.
The strategy behind free
The decision to make the basic features of Galaxy AI permanently free is a calculated move to strengthen Samsung’s competitiveness in the high-end segment. In a market where competitors such as Apple, with the
By ensuring continued access to tools, Samsung increases brand loyalty and encourages users to delve deeper into the Galaxy ecosystem. The high rate of adoption of the functions, confirmed by the company’s internal research, validates the investment and justifies maintaining free use as a pillar of the user experience, directly influencing the decision to purchase new devices.
The future of advanced AI capabilities
The updated terms of service opens the door to introducing more sophisticated AI capabilities in the future, which could be offered through a subscription or one-time payment model. Essa distinction between basic free and advanced paid allows Samsung to explore new sources of revenue without alienating its current user base, which already has essential tools.
Privacy as a pillar of technology
Samsung has emphasized on-device data processing as one of the key advantages of Galaxy AI. Muitas of operations such as translations and image edits occur locally, utilizing the power of the Exynos and Snapdragon processors, which minimizes the need to send personal information to the cloud.
This approach addresses growing consumer concerns about the privacy and security of their data. By keeping sensitive information on the device, the company is able to offer a safer and more reliable AI experience, which becomes a strong selling point compared to solutions that rely exclusively on external servers to function.