On January 26, 2026, Apple presented the second generation of AirTag, an accessory that helps locate personal objects through the Buscar application. The device incorporates the second generation Ultra Wideband chip, identical to the one used in the iPhone 17 line, which allows the Busca Precisa function to operate at distances up to 50% greater than the previous version. The internal speaker has been upgraded and is now 50% more powerful, making the sound audible from up to twice as far away. Essas updates make it easier to track daily items like keys, wallets, and luggage.
The product maintains its original launch price, with an individual unit costing US$29 and a pack of four units at US$99. Personalized engraving remains free with direct purchases via the Apple Store website or app.
The second generation preserves the original compact format, ensuring full compatibility with existing accessories. Usuários can purchase the new model immediately on apple.com in several countries.
Main technical improvements
The second generation Ultra Wideband chip represents the main internal evolution of the device. Essa technology provides more efficient haptic, visual and audio feedback during Busca Precisa.
The Bluetooth range has also been extended through an updated component. Essa change allows detection of items at greater distances even without active Ultra Wideband connection.
For the first time, Busca Precisa works directly on Apple Watch Series 9 or later and Apple Watch Ultra 2 or later. The location experience reaches your wrist with accuracy equivalent to that of the iPhone.
Speaker and sound experience
The internal redesign increased the speaker power by 50% compared to the 2021 model. Usuários hear the sound signal from distances up to twice as far.
The distinctive new chime matches the enhanced capabilities of Busca Precisa. Essa union makes it simpler to locate hidden objects at home or while traveling.
The sound improvement especially benefits situations such as keys lost between sofa cushions. The more powerful sound reduces the time spent searching manually.
Buscar network and crowdsourced functionality
The Buscar network uses billions of Apple devices anonymously to locate items outside of direct Bluetooth range. The system reports approximate positions to the owner without compromising privacy.
The new AirTag fully integrates with this global infrastructure. Milhões of users have already recovered lost objects thanks to crowdsourced collaboration since 2021.
- Recovery of musical instruments in time for performances;
- Location of luggage with essential medicines;
- Reunion with lost bicycles and backpacks;
- Assistance with international travel with delayed luggage.
Secure sharing with third parties
The Compartilhar Localização function of Item allows temporary and secure sending of the position to trusted entities. Apple partners with over 50 airlines to accept these links.
SITA data shows a 26% reduction in baggage delays with the resource. Casos of definitive losses fell by 90% among participating companies.
Access is restricted to authorized personnel via secure authentication. Sharing automatically turns off when you retrieve the item or after seven days.
Users cancel submissions at any time. The measure reinforces total control over location data.
Enhanced privacy measures
AirTag does not store history or location data on the device itself. Todas communications with the Buscar network use end-to-end encryption.
Only the owner accesses the position information. Nem to Apple knows the identities of the devices that assist in searches.
Alerts on multiple platforms notify you of unwanted tracking. Identificadores Bluetooth change frequently to prevent unauthorized monitoring.
The accessory is intended exclusively for objects. The company has implemented pioneering protections against misuse since the first generation.
Environmental commitment in production
The housing incorporates 85% recycled plastic in its composition. Todos magnets use 100% recycled rare earth elements.
Circuit boards receive 100% recycled gold plating in Apple processes. The packaging consists entirely of recyclable fibrous material.
The company maintains the Apple 2030 plan for carbon neutrality by the end of the decade. The improvements reduce emissions in materials, energy and transportation.
The format identical to the original allows the reuse of existing accessories. Essa decision avoids unnecessary disposal of compatible items.
Accessories and customization options
The FineWoven keychain contains 68% post-consumer recycled content. The accessory is available in five different colors at launch.
Customers choose between fox orange, midnight purple, navy blue, moss and black. The item sells separately for US$35 in Estados Unidos.
Free engraving includes emojis, text, or a combination of both. Personalization occurs directly in the online purchasing process.
All mounts and stickers released for the first generation remain functional. Usuários maintain previous investments without the need for replacement.
Compatibility Requirements
The new AirTag requires an iPhone or iPad running iOS 26 or iPadOS 26 or higher. The Apple account must be active with the Buscar feature enabled in iCloud settings.
The Busca Precisa on the Apple Watch requires watchOS 26.2.1 or later on supported models. Certas restrictions apply in regions where Ultra Wideband technology faces regulatory limitations.
The device works globally wherever the Apple ecosystem is available. Usuários access all functions after appropriate software update.
Global commercial availability
Pre-orders began immediately after the announcement on January 26th. The product arrives at physical stores Apple Store and authorized resellers this week.
Distribution covers key markets including Brasil, Estados Unidos and Europa. Initial Estoques meets demand accumulated since launch rumors.
Customers check local availability on the official website. Opções express delivery is available in select regions.
Apple maintains stock of the first generation in parallel in some channels. The gradual transition allows a choice between models according to consumer needs.