Bangaren wasanni na Microsoft ya fuskanci ƙalubale a ƙarshen shekara, inda aka tattara kudaden shiga na dalar Amurka biliyan 5.96 a lokacin hutun 2025. Adadin yana wakiltar raguwar sama da dalar Amurka miliyan 600 idan aka kwatanta da kwata na shekarar da ta gabata, yana mai da gargadi game da ayyukan daya daga cikin manyan dabarun sa.
Wannan raguwar kuɗi ta haifar da haɗuwar abubuwa, gami da raguwar 32% mai kaifi na tallace-tallace na consoles Xbox. Além Bugu da ƙari, ɓangaren dijital da ɓangaren sabis, wanda ke rufe tallace-tallace na wasanni da biyan kuɗi kamar Game Pass, kuma ana yin su a ƙasa da tsammanin cikin gida na kamfanin.
Halin yana nuna lokacin sake fasalin dabarun da kalubale na kasuwanci ga giant ɗin fasaha, ko da bayan wani lokaci da aka yi alama da manyan abubuwan da aka samu da kuma ƙaddamar da mahimman lakabi a cikin kasuwar nishaɗin dijital ta duniya.
Cikakken bincike na raguwar kudaden shiga
An raba ragi fiye da dalar Amurka miliyan 600 kusan daidai-da-wane tsakanin manyan ginshikan biyu na rukunin wasannin. Siyar da kayan masarufi, musamman na Xbox Series
A gefe guda, ɓangaren abubuwan da ke ciki da sabis, a tarihi injin haɓakar sashin, shine ke da alhakin kusan dalar Amurka miliyan 300 na jimlar asarar. Yankin Esta, wanda ya haɗa da siyar da wasanni na dijital, microtransactions da kudaden shiga daga sabis na biyan kuɗi na Game Pass, ya kasa ramawa ga raguwar kayan aiki, yana gabatar da sakamakon ƙasa da tsinkaya, wanda ke haifar da damuwa game da dabarun kamfanin na dogon lokaci, yana ƙara mai da hankali kan ayyuka.
Tasirin zargin rashin ƙarfi
Yayin gabatar da sakamakon kudi, CFO na Microsoft, Amy Hood, ya nuna cewa an matsa wa rukunin wasanni ta hanyar cajin rashin ƙarfi, wanda ke wakiltar karuwar 6% na farashin aiki. Cajin naƙasa shine tsarin lissafin da ake amfani da shi lokacin da kamfani ya gane cewa ƙimar kadari a kan littattafansa ya fi darajar kasuwar sa ta gaskiya, wanda ya haifar da rubutawa. A cikin masana’antar caca, wannan sau da yawa yana faruwa lokacin da wani aiki a cikin haɓakawa ko wanda aka riga aka fitar bai cika burin kuɗi da ake tsammani ba, ko lokacin da aka soke shi gaba ɗaya. Embora gudanarwar Microsoft ba ta dalla-dalla kan takamaiman kaddarorin da abin ya shafa ba, wannan matakin yana da alaƙa kai tsaye da ɓacin ran kasuwancin wasu samfuran da kuma shawarar sake fasalin da aka ɗauka a cikin shekara. Esse nau’in daidaitawar lissafin yana da tasiri kai tsaye akan riba, kamar yadda asarar da aka yi a cikin ƙima ana rubuta shi azaman kuɗi. Yunkurin yana nuna zurfin kimantawa na babban fayil na kamfani na caca da kadarorin fasaha don daidaita darajar littafinsa tare da gaskiyar kasuwa da tsammanin kudaden shiga na gaba.
Sakin Q4 2025
Don haɓaka tallace-tallace a lokacin lokacin hutu mai mahimmanci, Microsoft ya saka hannun jari a cikin manyan fitattun abubuwan da aka fitar daga situdiyo da abokan haɗin gwiwa.
Jerin sunayen taken da suka yi kasuwa tsakanin Oktoba da Disamba 2025 ya yi ƙarfi, tare da bayanan bayanan ɗan wasa daban-daban suna jiran wasanni.
Daga cikin manyan abubuwan da aka fi sani sune ‘Elder Scrolls VI’, na Bethesda; ‘Ninja Gaiden 4’, haɗin gwiwa tsakanin Team Ninja da PlatinumGames; ‘Waje Worlds 2’, daga Obsidian Entertainment; da kuma ‘Kira na Duty: Black Ops 7’ da aka daɗe ana jira, ta Activision.
Rashin aiki na Call na Duty
Ayyukan ciniki na ‘Kira na Duty:Black Ops 7’ wani batu ne na musamman da kuma babban mai ba da gudummawa ga mummunan sakamakon rabon.
Taken, wanda tarihi ya mamaye sigogin tallace-tallace na duniya a lokacin ƙaddamar da shi, kawai ya kai matsayi na biyar a cikin mafi kyawun siyarwar wasanni a cikin Estados Unidos a lokacin.
Wannan matsayi yana wakiltar hutu a tsarin ikon ikon mallakar ikon mallakar ikon mallakar ikon mallakar ikon mallakar ikon mallakar ikon mallakar kamfani, wanda tsawon shekaru ya yi daidai da gagarumin nasarar kasuwanci da ake iya faɗi.
Bugu da ƙari, wasan ya kasa isa wurin farko a cikin tallace-tallace akan PlayStation
Alakar tare da sokewa da sake fasalin
Cajin naƙasa da aka rubuta a ƙarshen 2025 nuni ne kai tsaye na guguwar sake fasalin da Microsoft ya aiwatar a rukunin wasanninta a tsakiyar waccan shekarar. A cikin wannan lokacin, kamfanin ya yanke hukunci mai tsauri wanda ya haɗa da rufe ɗakunan studio da soke manyan ayyuka, waɗanda jarin su ya zama asara.
Daga cikin wasannin da aka dakatar akwai ‘Everwild’, wanda ke cikin dogon zangon ci gaba a studio Rare, da kuma sabon MMORPG da aka sani da codename ‘Blackbird’, daga ZeniMax Online Studios. Sokewar na ƙarshen zai haifar da korar wanda ya kafa ɗakin studio, Matt Firor. Outra yanke shawara tare da babban sakamako shine rufe ɗakin studio na The Initiative, wanda ya haifar da ƙarshen ci gaban sake kunnawa na ‘Perfect Dark’, taken da masu sha’awar alamar ke tsammanin. Essas ayyuka sun kasance tare da kora daga aiki a wasu ƙungiyoyi, tare da rahotannin da ke nuna an yanke kusan kashi 50% na ma’aikata a Turn 10, ɗakin studio da ke da alhakin ‘Forza Motorsport’ ikon amfani da sunan kamfani.
mahallin kasuwar Hardware
Mahimmancin raguwar 32% na tallace-tallace na Xbox consoles yayin kwata yana ba da haske kan lokacin canji a cikin kasuwar kayan masarufi. Gasa tare da Sony da Nintendo consoles ya kasance mai zafi, kuma dabarun Microsoft sun ci gaba da jujjuya su daga hardware zuwa ayyuka.
Wannan haɓakar mayar da hankali kan biyan kuɗi kamar Game Pass da kuma gina tsarin halittu masu yawa, wanda ya haɗa da PC da na’urorin hannu, shine babban fare na kamfanin don haɓaka na dogon lokaci, yana neman rage dogaro ga tallace-tallacen wasan bidiyo tare da kowane sabon ƙarni.
Misalai iri ɗaya a cikin masana’antu
Ayyukan yin rikodin cajin rashin ƙarfi bai keɓanta ga Microsoft ba. Outras manyan kamfanoni a fannin wasan kwaikwayo sun yi irin wannan gyare-gyare don lakabi tare da raunin kasuwanci. A Warner Bros. Games, alal misali, ya daidaita ƙimar da ke da alaƙa da ‘Kisan kai Squad’ bayan tallace-tallacen da ba a yi tsammani ba, yayin da Sony ya yi daidai da taken ‘Concord’.
Wani sanannen shari’ar shine na Paradox Interactive tare da ‘Vampire: The Masquerade Bloodlines 2’, aikin da ya fuskanci ci gaban matsala. Misalai na Esses sun nuna cewa rashin ƙarfi kayan aiki ne na lissafin gama gari don kamfanoni don daidaita ƙimar kadarorin su a cikin kasuwa maras ƙarfi da gasa.