On February 4, 2026, Louis Vuitton launched a new campaign starring actress Zendaya. The images highlight the Speedy bag and celebrate 130 years of the brand’s iconic Monogram. The production, photographed by Glen Luchford and directed by Roman Coppola, presents the house’s ambassador with a curly pixie cut that immediately catches attention.
Zendaya appears in relaxed poses, wearing pieces such as a vest and striped tailored pants in dark tones. The look combines corporate elegance with modern touches. The short, voluminous hair, with defined curls, contrasts with the actress’s previous looks and reinforces her influence in the world of beauty.
The campaign positions Speedy as a centerpiece alongside Zendaya. The bag, created in the 1930s, has represented mobility and modernity since its origins.
Photographic production details
The images show Zendaya in minimalist settings that direct the focus to the brand’s products. Ela wears a low-cut blazer in some photos and poses sitting or reclining, always with the Speedy bag prominently displayed.
The curly pixie cut appears in close-ups that highlight texture and volume. The makeup follows neutral tones, with matte lips and subtly marked eyes. The choice reinforces the versatility of the accessory in everyday contexts.
Glen Luchford captured the photos with dramatic lighting that creates soft shadows. Roman Coppola directed the companion video, which emphasizes movement and freedom associated with Speedy.
Zendaya’s trajectory as ambassador
Zendaya became an ambassador for Louis Vuitton in 2023. Desde then participated in several of the brand’s campaigns and fashion shows. Sua presence consolidates the connection between cinema, fashion and luxury.
- Participation in the Primavera/Summer 2026 fashion show in Paris, with looks designed by the house.
- Previous campaigns with Capucines bags and special collaborations.
- Appearances at global events, including fashion weeks and awards shows.
The actress has partnerships with other luxury brands. Sua influence extends to the beauty sector, where changes in appearance often dictate trends.
History of the exchange Speedy
The Speedy emerged in the 1930s as light luggage for quick trips. Seu compact design met the demand for practicality in an era of increasing mobility.
In 1959, the bag received the Monogram treatment, which turned 130 years old in 2026. The pattern, created in 1896, became the global symbol of Louis Vuitton.
Speedy has evolved over the decades:
- Versions in different sizes, such as Speedy 25, 30 and 35.
- Collaborations with artists, including limited editions in colors and prints.
- Varied materials, from classic canvas to premium leather.
The model remains popular among celebrities and luxury consumers. Sua rounded shape and short straps make it easy to wear every day.
Campaign visual elements
The production uses earthy and neutral tones to highlight the classic brown. Zendaya appears with a delicate necklace and rings that complement the look without overloading it.
The curly pixie gains natural volume in photos. The short cut enhances the actress’s facial features and conveys a confident attitude. Especialistas in beauty point out that the style combines retro elements with a contemporary finish.
The campaign includes a video that shows Zendaya in movement with the bag. The sequences reinforce the idea of freedom and dynamism associated with the product since its creation.
Relevance of Monogram in current fashion
The Monogram Louis Vuitton remains a reference in the luxury market. Sua adaptation in new collections demonstrates the capacity for renewal without losing identity.
The choice of Zendaya for the celebration of 130 years combines youth and sophistication. The actress represents a generation that values classic pieces with a modern interpretation.
Speedy continues to be present in capsule collections and special editions. Sua versatility allows combinations with casual or formal looks.
Complementary looks in the images
Zendaya wears striped tailoring sets in several photos. The pieces include halter tops and straight-cut pants, all designed by Louis Vuitton.
Accessories such as brooches and pendants appear in detail. The styling prioritizes clean lines that dialogue with the bag’s design.
Pixie hair is styled with loose curls in some images. In others, it gains more structured fixation to vary the poses.
The campaign is part of actions throughout 2026 to mark the anniversary of Monogram. Outros ambassadors participate in parallel projects.
Continuity of the partnership
Zendaya has maintained a consolidated relationship with Louis Vuitton since her official appointment. The actress attends front rows and brand events on different continents.
Its participation in campaigns reinforces the house’s positioning in the young luxury segment. The actress’s audience expands the reach of classic collections.
Speedy benefits from this association by gaining visibility among new generations. The classic model receives constant reinterpretations that maintain its relevance.
