The Chinese technology giant has officially started sales of its new location device on the European continent, focusing on a market segment that seeks cost-benefit combined with technical versatility rarely seen in direct competitors. The accessory, identified by the model BHR08SPGL, first arrived on the virtual shelves of França and other nations in the region at the beginning of February 2026, promising to intensify the competition against the AirTag from Apple and solutions from Samsung. The aggressive commercial strategy positions the product as an economical alternative, costing €17.99 per unit, a value that translates into approximately R$110 in a direct conversion without taxes.
Para consumers who need multiple tracking points, the brand offers a promotional package with four units for €59.99, further reducing the individual cost of the equipment. The device’s central proposal is to democratize access to technology for tracking personal objects, such as keys, backpacks and wallets, without requiring the user to be tied to a single operational ecosystem. Diferente of many options on the market, this launch stands out for its hybrid ability to operate on both the Buscar (Find My) network of Apple and the Encontre Meu Dispositivo (Find My Device) network of
Esta interoperability is the new gadget’s greatest asset. By allowing the tracker to communicate with billions of Android and iOS devices around the world, the manufacturer guarantees virtually unmatched global location coverage. The signal emitted by the accessory is detected anonymously and encrypted by nearby smartphones, which then send the approximate location to the owner, regardless of the brand of cell phone that captured the signal.
Technical specifications and connectivity
The device’s operation is based on Bluetooth 5.4 technology, which ensures a stable and energy-efficient connection over moderate distances. Para makes initial configuration easier, the device has NFC support, allowing almost instantaneous pairing just by bringing it closer to a compatible smartphone. Além In addition, an integrated speaker was incorporated into the design to emit sound alerts, making it easier to locate the object when the user is already in the same environment, but cannot see it.
Apesar offers wide compatibility, the model hits the market with an important technical limitation: the lack of support for Ultra Wideband (UWB) technology. UWB is the feature responsible for the “Precisa Search” present in more expensive competitors, which indicates the exact direction and distance in centimeters to the object. The decision to remove this component was essential to maintain competitive pricing, restricting local search to proximity via Bluetooth and sound alerts.
Robust design and energy autonomy
The construction of the device prioritizes durability and discretion. Just 7.2 millimeters thick and with a white plastic body with a minimalist finish, the tracker is IP67 certified. Esta classification ensures total resistance against dust ingress and the ability to withstand temporary immersion in water, ensuring operation even in adverse weather conditions or liquid accidents. A metal ring integrated into the chassis eliminates the need to purchase extra accessories to attach the tag to keychains or zippers.
In terms of energy, the manufacturer opted for the practicality of the CR2032 battery, a coin-type lithium cell widely available in global retail. The estimated autonomy is one year of continuous use, and the design allows the user to replace the battery themselves without the need for complex tools or technical assistance. Essa feature extends the product’s useful life indefinitely, contrasting with models from other brands that are sealed and disposable after charging ends.
Competitive landscape and expansion
The launch of this tracker puts pressure on market leaders. Enquanto the AirTag dominates among iPhone users, its restriction to the Apple ecosystem leaves a gap that the Xiaomi fills by also serving the vast Android audience. Comparado to models like the Moto Tag, which also focuses on versatility, the Chinese option stands out due to its more affordable entry price, especially when purchasing the package with multiple units.
Market Analistas note that while the lack of UWB may put off users who demand millimeter precision, the combination of the low price and vast “Apple-Google” sensing network makes the product extremely attractive for everyday use in dense urban areas. Immediate availability in European online stores suggests the brand has prepared a robust inventory for the debut.
Até At the moment, there is no official confirmed date for the arrival of the product to Brazilian retailers or other markets outside of Europa. Contudo, the company’s launch pattern indicates a gradual expansion to other regions over the next few months. Indícios in the brand’s operating system software codes suggest that a “Pro” version with UWB may be in development, but the current focus remains on consolidating this entry model.