Microsoft ya sanar a wannan Juma’a (20) nadin Asha Sharma a matsayin sabon Shugaba na sashen wasanni na kamfanin, yana karbar umurnin Xbox. Babban jami’in, ƙwararre a cikin bayanan wucin gadi kuma yana da gogewa wajen haɓaka dandamali na amfani da yawa, ya maye gurbin Phil Spencer, wanda ya yi ritaya bayan shekaru da yawa a kamfanin. Canjin yana faruwa a lokacin sake fasalin a Microsoft Gaming, tare da mai da hankali kan haɓaka dandamali da yawa da haɗin kai na fasaha.
Asha Sharma ta shiga cikin aikin Executive Vice President kuma Shugaba na Satya Nadella, Shugaba na Microsoft ne ya sanar da shawarar a cikin wani sakon hukuma a shafin yanar gizon kamfanin. Alƙawarin yana ba da haske game da ƙwarewar mai zartarwa a cikin gina yanayin muhalli wanda ya kai biliyoyin masu amfani da daidaita tsarin kasuwanci don ƙima mai dorewa na dogon lokaci.
Canjin ya nuna ƙarshen zamani a Xbox, wanda Phil Spencer ya jagoranta tun daga 2014. A karkashin jagorancinsa, alamar ta fadada Game Pass, ya zuba jari a cikin saye na studio kuma ya karfafa kasancewarsa akan PC, girgije da wayar hannu. Zaɓin ƙwararrun ƙwararru daga wajen ɓangaren wasan caca na gargajiya ya haifar da haɗaɗɗun halayen a cikin al’umma, amma Microsoft yana ƙarfafa sadaukarwar kayan aikin ta’aziyya da haɓaka tushen mai kunnawa.
Alƙawari da bayanin martaba na Asha Sharma
Asha Sharma ta ɗauki aikin nan da nan kuma ta yi rahoto kai tsaye zuwa Satya Nadella. Ela yana kawo gogewa daga mukaman zartarwa a kamfanoni kamar Meta Platforms, inda ya sarrafa samfuran aika saƙon da suka haɗa da WhatsApp, Messenger da
A Microsoft, tun dawowar shekaru biyu da suka wuce, Sharma ya jagoranci ayyukan AI na sikelin kasuwanci. Ƙungiyoyin haɗin gwiwa na Ela waɗanda suka haɗa nau’ikan AI iri-iri, haɓaka kayan aikin haɓakawa, da sauri sun amsa ci gaba a cikin masana’antar, kamar sakin nau’ikan da aka daidaita don abokan ciniki na Azure. Sua gwaninta a cikin ayyukan duniya da mayar da hankali kan masu amfani da shi an kawo shi azaman madaidaicin abu a cikin zaɓin.
Canje-canje ga tsarin Microsoft Gaming
Naɗin Asha Sharma yana tare da haɓakawa na ciki. Matt Booty, wanda ke da alhakin Xbox Game Studios a baya, yana ɗaukar nauyin Chief Content Officer, yana mai da hankali kan ƙirƙirar abun ciki da ƙalubalen fasaha na haɓaka manyan wasanni.
Tsarin yana neman daidaita dabarun dandamali, ƙarƙashin umarnin Sharma, tare da samar da abun ciki a cikin ɗakunan studio na ciki. Microsoft yana nuna cewa Xbox ya kai sama da ƴan wasa miliyan 500 da suke aiki kowane wata a cikin shekaru 25 da suka gabata kuma suna shirin faɗaɗa zuwa sabbin rukunoni da kasuwanni.
Alƙawari ga consoles da hangen nesa na gaba
Kamfanin ya sake tabbatar da saka hannun jari a cikin consoles bayan shekaru na girmamawa akan wayar hannu da PC. Sabon jagoranci yayi alƙawarin ba da fifikon gogewa masu inganci da gujewa mafita na ɗan gajeren lokaci waɗanda ke lalata amincin ƙirƙira.
Sharma ya jaddada a cikin wata sanarwa ta cikin gida cewa juyin halittar AI yana tasiri a fannin, amma kamfanin ba zai yi amfani da ayyukan da ke samar da abun ciki ba tare da ƙima ko wuce gona da iri ba. Ela yayi jayayya cewa manyan labarai da wasanni suna ci gaba da ƙirƙirar ta mutane, tare da AI a matsayin kayan aiki na tallafi a cikin yanayin muhalli.
Halin farko ga canjin jagoranci
Ƙungiyar wasan caca ta yi rajistar muhawara game da bayanin martabar sabon Shugaba, ba tare da gogewa kai tsaye ba a cikin ci gaban wasan. Críticas yana nuna yuwuwar mayar da hankali sosai kan fasaha don lalata al’adar alamar Xbox.
Babban jami’in ya amsa tambayoyi a cikin tambayoyin farko, yana nuna rashin haƙuri don amfani da AI da bai dace ba kuma yana ƙarfafa cewa fasahar ta kasance wani ɓangare na wasanni tsawon shekaru. Ela ya nuna buqatar ci gaba mai ɗorewa da ƙirƙira alhaki.
Outlook don Xbox a cikin kasuwar duniya
Microsoft Gaming yana aiki a cikin yanayin gasa, tare da dandamali kamar PlayStation da Nintendo Switch. Zuwan Sharma yana nuna ƙaddamar da haɗin kai na AI don inganta ayyuka, kamar keɓancewa a cikin Game Pass da kayan aiki don masu ƙirƙira.
Na’urar wasan bidiyo ta shigar da tushe da matsayi na fadada girgije Xbox don isa ga sabbin masu sauraro. Jagoranci yayi alƙawarin ci gaba da mai da hankali kan ƴan wasa da masu haɓakawa, tare da ayyukan duniya waɗanda ke tallafawa haɓakar yanayin muhalli.
Labarin ya haifar da ɗaukar hoto a cikin motoci na musamman, tare da nazarin tasirin masana’antu. Canjin yana faruwa a watan Fabrairun 2026, tare da tasiri kai tsaye kan dabarun rabon.
