Samsung’s highly anticipated Galaxy Unpacked event marked January 25th with the global reveal of its latest high-end devices: the Galaxy S26 series, which includes the S26, S26 Plus and S26 3pm (Brasília time), delivered a significant focus on artificial intelligence enhancements, cutting-edge performance and a revamped user experience.
To ensure that no details of the news were missed, the live broadcast was widely publicized, allowing millions of viewers to follow in real time the innovations that promise to redefine the premium smartphone segment. The event served as a stage for the confirmation of many rumors and the official presentation of technologies developed by the South Korean giant.
During the period leading up to the launch, Samsung Brasil implemented a pre-registration system with advantageous conditions for consumers. The Pré-registration Básico allowed interested parties to fill out a form dedicated to the
The Pré-Plus registration modality offered an even greater incentive, providing a substantial voucher of R$1,500 for the purchase of new devices, upon payment of an initial fee of R$250.
What’s new in pre-registration and exclusive benefits
Samsung’s pre-registration strategy has proven successful, engaging consumers before the official launch and offering tangible benefits. The vouchers provided create added value for first-time buyers, differentiating the purchasing experience and encouraging advance planning.
These initiatives not only boost initial sales, but also allow the company to measure market interest in new products. The anticipation generated by bonuses and vouchers creates an environment of positive expectation around the brand and its technological innovations, solidifying Samsung’s presence in the competitive scenario.
Advances in processing and fast loading
The information released during the Unpacked confirmed the high expectations regarding the performance of the Galaxy S26 series. The standard and Plus models, for example, must feature the Exynos 2600 platform, manufactured with a 2-nanometer process, promising superior energy efficiency and robust processing power for the most demanding tasks, from intense graphics games to complex multitasking. The Ultra version, the flagship of the line, adopts the Snapdragon 8 Elite Gen 5 for Galaxy chipset, an optimized version of the Qualcomm that guarantees maximum performance and unparalleled responsiveness, positioning the device at the forefront of mobile technology. Além Furthermore, one of the most anticipated improvements for the S26 Ultra is the advancement in its fast charging, which can now reach an impressive 60W, allowing users to replenish the battery in a significantly reduced time, optimizing daily productivity and minimizing interruptions.
The galaxy s26 model: screen, camera and battery
The Galaxy S26 hits the market with a configuration that balances performance and usability in a compact format. Sua 6.3-inch Dynamic AMOLED 2X screen offers an immersive visual experience, with Full HD+ resolution of 2340 x 1080 pixels and adaptive refresh rate of 1 to 120 Hz, protected by Gorilla Glass Armor 2 for greater durability.
Equipped with the Samsung Exynos 2600 platform and 12 GB of RAM, the device promises fluidity in all applications, with storage options of 256 GB or 512 GB. The set of triple rear cameras consists of a 50 MP main sensor with OIS, a 12 MP ultrawide and a 10 MP telephoto with 3x optical zoom, while the front camera has 12 MP.
The 4,300 mAh battery supports 25 W charging and 15 W Qi2 wireless charging, ensuring autonomy for everyday use. With advanced connectivity, IP68 certification and Android 16 with One UI 8.5, the Galaxy S26 offers a complete package of features.
galaxy s26 plus specifications
The Galaxy S26 Plus elevates the user experience with a larger screen and higher capacity battery, while maintaining the line’s processing power. Seu 6.7-inch Dynamic AMOLED 2X display features 3K resolution (3120 x 1440) and the same adaptive refresh rate of 1 to 120 Hz, ideal for content consumption and productivity.
Internally, it is powered by the Samsung Exynos 2600, accompanied by 12 GB of RAM and 256 GB or 512 GB storage options. The cameras follow the same configuration as the standard S26, ensuring high image quality and photographic versatility.
The autonomy is reinforced by the 4,900 mAh battery, compatible with 45 W charging and 15 W Qi2 wireless charging, providing longer usage time.
Galaxy s26 ultra: power and improved photography
The Galaxy S26 Ultra positions itself as the pinnacle of Samsung innovation, combining cutting-edge hardware specifications with advanced photography capabilities. Sua 6.9-inch Dynamic AMOLED 2X screen, with 3K resolution and 1 to 120 Hz refresh rate, provides an expansive and detailed view.
At the heart of the Ultra is the Qualcomm Snapdragon 8 Elite Gen 5 processor, clocked at up to 4.74 GHz, offering unparalleled performance for the most demanding applications and heavy games. RAM options range between 12GB and 16GB, the latter exclusive to the 1TB storage version, ensuring that the device handles any task without hiccups.
Photography is the big highlight of the S26 Ultra, with an impressive quad rear camera system. A 200MP main sensor with OIS and Laser AF captures images with exceptional detail and clarity, complemented by a 50MP ultrawide sensor, a 50MP telephoto with 5x optical zoom, and a 10MP telephoto with 3x zoom. The 5,000 mAh battery and 60 W charging complete the package, ensuring that the device is always ready for intensive use.
Artificial intelligence features in one ui 8.5
Samsung has invested massively in artificial intelligence, and the new Galaxy S26 line is proof of this, with the One UI 8.5 fully optimized for these features. AI integration aims to improve everything from productivity to daily interaction with the smartphone, offering innovative tools to users.
Features such as AI-assisted photo editing, simultaneous translation in calls and intelligent content organization are just a few examples of what the new interface can offer. Samsung seeks to make the experience more intuitive and personalized, learning from the user’s habits.
This approach not only makes life easier for consumers, but also paves the way for future innovations, with AI acting as a central pillar in the development of new features. Personalization and efficiency are the main focuses.
Global presentation of galaxy buds 4
In addition to smartphones, the Galaxy Unpacked event also marked the global introduction of the Galaxy Buds 4 wireless earbuds, expanding Samsung’s ecosystem of connected devices. The new headphones promise significant improvements in audio quality, noise cancellation and ergonomics, seeking to offer a superior listening experience.
With a renewed design and smart features, the Galaxy Buds 4 were designed to integrate perfectly with the new Galaxy S26 line, offering features such as quick connection, intuitive controls and long battery life. The expectation is that they will become an indispensable accessory for users looking for convenience and high sound performance.