During CES 2026 at Las Vegas, one of the main technology events on the global calendar, new trends in hardware and data processing were revealed to the public and industry experts. ADATA, a renowned manufacturer of storage and memory solutions, took the opportunity to celebrate its 25th anniversary by presenting a robust portfolio under the theme “Advancing Innovation”. The exhibition, which took place between the 6th and 9th of January, was strategically divided into three fundamental zones: Inovação in IA, Vida Inteligente and Estilo of
The company’s strategy for this year focuses intensely on the integration of artificial intelligence into various workflows, in addition to a growing concern with energy efficiency. Para To enable these innovations, technical partnerships were established with industry giants, such as MSI and Intel, aiming to develop cutting-edge DDR5 memory modules. Além of the physical presence at the event, an online exhibition was simultaneously available, allowing the global audience to follow the launches focused on big data and intense workloads.
The new features presented were not just limited to increasing speed, but also brought engineering solutions aimed at sustainability and industrial durability. With subsidiary brands such as TRUSTA, aimed at the business sector, and XPG, dedicated to the gaming segment, the manufacturer covered a wide spectrum of technological needs. The event served as a stage to demonstrate how modern hardware needs to evolve to support the exponential demand for local AI processing and high-performance storage.
Infrastructure for artificial intelligence
In the spotlight aimed at the corporate market, the TRUSTA brand introduced the AI Scaler Toolkit. Esta solution represents a software-defined architecture designed to optimize the distribution of computing resources. The tool manages allocation between GPU, DRAM and SSD specifically for inference of large language models. The main advantage of this technology is that it allows organizations with controlled budgets and data protection needs to implement local AI in a viable way, ensuring operational flexibility.
Raw storage performance also received significant upgrades with the introduction of the PCIe 5.0 T7P5 SSD. Este component was designed to deliver extreme speeds, reaching up to 13,500 MB/s in read operations and 10,300 MB/s in writes. Além of speed, the device stands out for its energy efficiency, delivering 447 MB/s per watt consumed, a metric superior to many direct competitors, combined with an extended durability of up to 3 DWPD (Drive Writes Per Day).
Complementing the ecosystem for data centers, DDR5 RDIMM memories with capacities of up to 128 GB and transfer speeds of 6,400 MT/s were displayed. Estas hybrid solutions are essential for reducing energy consumption in servers that operate uninterruptedly with artificial intelligence loads, balancing performance and operational cost.
Robustness for the industrial sector
The ADATA Industrial division focused on solving logistical and maintenance problems with the launch of the A+ IntelliManager platform. Reconhecida with the Taiwan Excellence Awards 2026 award, the tool offers a complete suite for cloud administration. The system allows detailed analysis and remote control of SSDs, a critical functionality to minimize the need for technicians to physically travel to remote or difficult-to-access industrial facilities.
In terms of hardware for harsh environments, the highlight was the IU2P41BP PCIe Gen 4 U.2 SSD, which offers massive capacities of up to 8 TB. Este model was developed with a focus on quality of service for AI servers, ensuring stability in the data flow. Paralelamente, the new DDR5 ECC CU DIMM and CSO DIMM memories, capable of reaching 7,200 MT/s, were designed to support wide temperature ranges, ensuring the continuity of operations in edge computing (Edge AI) and industrial control systems.
Innovations in memory and sustainability
One of the most anticipated revelations was the result of the collaboration with MSI and Intel: the first 4-rank DDR5 CUDIMM module with a capacity of up to 128 GB. Esta innovation doubles the capability previously seen in 2-rank designs, being demonstrated on Intel Z890 prototype platforms. For professionals dealing with big data, CUDIMM and CSODIMM modules now reach speeds of 7,200 MT/s with 64 GB, setting a new standard for workstations.
Sustainability was a central pillar in consumer products, exemplified by XPG NOVAKEY RGB DDR5 memory. Premiada at CES 2026, this memory operates at 8,000 MT/s with 32 GB of capacity and incorporates 50% recycled aluminum in its construction, in addition to 85% PCR (post-consumer recycled) materials. The design also includes an infinity mirror finish, combining aesthetics and environmental responsibility.
Other devices followed the same ecological line, such as the Project BulletX external SSD. Equipado with USB4 interface and speeds of up to 4,000 MB/s, the device uses the same proportions of recycled materials. Data security was also addressed with Project TapSafe, which offers unlocking via NFC, while embedded solutions such as eMMC 5.1 and UFS 3.1 were showcased for the low-power wearables and internet of things (AIoT) market.
Evolution of gaming hardware
The XPG division presented new features that seek to balance thermal management with the visual aesthetics demanded by the gaming public. The INVADER X ELITE chassis attracted attention with its use of frameless panoramic tempered glass and walnut wood details. The case supports motherboards with back-connects and large video cards, up to 410 mm, and comes factory equipped with five fans to optimize airflow.
For cooling high-performance processors, the LEVANTE VIEW PRO 360 system was introduced with the capacity to dissipate up to 340 W of TDP, integrating a 6.7-inch curved screen for system monitoring. Já air coolers from the MAESTRO VIEW and INFINITY lines offer support for up to 230 W and are compatible with the latest sockets from Intel (LGA 1851) and AMD (AM5).
The ecosystem is completed with high-efficiency power supplies such as the 1,000 W PYMCORE SFX Platinum and the 1,200 W CYBERCORE III. Comfort was also considered with the new NIMBUS series gaming chairs, focused on advanced ergonomics for long sessions of use.
