The technology giant officially announced the arrival of a new member of its smartphone line, introducing the 17e model with promises of high performance and aesthetic refinement. The reservation period for the device began on the evening of March 4, generating movement among consumers looking to update their devices with the brand’s latest innovations. Physical availability on shelves and delivery of units are scheduled to occur exactly one week after the start of pre-sales, on March 11th.
Strategically positioned in the global market, the device arrives in two internal storage configurations to meet different usage and budget profiles. The entry-level version, equipped with 256 GB, was announced for ¥99,800, while the more robust model, containing 512 GB of capacity, will be sold for ¥134,800.
Advanced processing and connectivity
The central component of the new device is the A19 processor, developed to support everything from everyday tasks to running games with complex graphics and high-demand professional applications. The chip architecture was designed to offer a precise balance between raw power and energy savings, aiming to extend the device’s autonomy during intense use throughout the day.
One of the great technical differences of this generation lies in the C1X cellular modem, a proprietary component that promises to raise the standard of mobile connectivity. Dados technicians indicate that this modem is up to twice as fast as its predecessor, the C1, present in the 16e model, and can be 30% more energy efficient than the technology used in the previous Pro line, resulting in more stable browsing and faster downloads.
Immersive visuals and structural strength
The visual experience is guaranteed by a 6.1-inch Super Retina XDR screen, which uses OLED technology to deliver infinite contrast, deep blacks and vibrant colors. The panel reaches a maximum brightness of 1200 nits in HDR, making it easier to read and view multimedia content even in outdoor environments with strong sunlight.
To protect the sophisticated hardware, the manufacturer implemented Ceramic Shield 2 glass on the front, a material that offers three times more resistance to scratches and scratches compared to the previous generation. The smartphone’s external structure is made of aerospace-grade aluminum, giving the set lightness and durability, which is also IP68 certified for water and dust resistance.
Camera system and smart features
The photographic set is led by a 48-megapixel Fusion camera on the rear, designed to capture images with a high level of detail through the combination of multiple visual data. The system supports 2x optical zoom without loss of quality and allows recording videos in 4K with Dolby Vision at 60 frames per second, serving both amateur photographers and demanding content creators.
In addition to hardware specifications, the model integrates artificial intelligence features for real-time translation and visual recognition of objects and texts. Security has also been enhanced with satellite communication capabilities for emergency situations outside cellular coverage, and the device will be available in matte black, white and light pink, with support for MagSafe and Qi2 fast wireless charging.