Manazarci Michael Pachter, daga Wedbush Securities, ya bayyana a cikin wata hira da aka yi kwanan nan cewa na’urar wasan bidiyo na gaba a cikin layin Xbox ana iya ɗauka ya mutu tun ma kafin ƙaddamar da shi. Ele yana danganta wannan yanayin ga dabarun da Microsoft ya dauka na daidaita komai akan Xbox Game Pass, musamman bayan karuwar farashin tier Ultimate kwanan nan zuwa dalar Amurka 30 a kowane wata. Pachter yana jayayya cewa wannan samfurin “duk ko babu” yana cire babban abin ƙarfafawa don siyan kayan aikin sadaukarwa.
Bayanin yana wakiltar babban canji a ra’ayi na manazarci, wanda a baya ya kare babban yuwuwar ci gaban sabis na biyan kuɗi. Agora, ya nuna cewa yawan mayar da hankali kan Game Pass yana rage darajar mallakar na’ura mai kwakwalwa ta jiki. Consumidores yana rasa kwarin gwiwa don saka hannun jari a cikin sabuwar na’ura lokacin samun damar zuwa manyan wasanni ta hanyar biyan kuɗi akan dandamali da yawa.
Sanarwa ta ba kasuwa mamaki
Pachter ya haskaka cewa babban haɓakar farashin Game Pass Ultimate ya ba da gudummawa ga kawar da ɓangaren tushen masu biyan kuɗi. Masu amfani da Muitos suna ganin darajar yanzu ba ta da fa’ida idan aka kwatanta da zaɓuɓɓukan da suka gabata ko ƙima. Ele yana kwatanta sabis ɗin zuwa “abinci mai tsada” wanda baya tabbatar da farashin duk ‘yan wasa.
Manazarcin ya nuna cewa ƙarin farashi mai araha, kamar $ 10 a kowane wata don samun cikakkiyar dama, zai iya ba da tallafi mafi kyawun tallafi. Hanyar Essa zata adana sha’awar kayan aikin Xbox ta hanyar kiyaye daidaito tsakanin biyan kuɗi da siyan gargajiya.
Canje-canje na baya-bayan nan zuwa Game Pass
Microsoft ya aiwatar da sake fasalin sabis ɗin biyan kuɗin sa a cikin ‘yan watannin nan. Babban matakin ya tafi dalar Amurka 30, wanda ya haɗa da gyare-gyare ga fa’idodi da kasida. Essa canji ya haifar da tattaunawa game da dorewar tsarin kasuwanci.
Pachter ya lura cewa dabarun giciye, tare da wasanni da ake samu akan PC da sauran dandamali, yana ƙara rage keɓancewar wasan bidiyo. Kamfanin yana fuskantar ƙalubale don kiyaye haɓakar masu biyan kuɗi bayan kololuwar farkon sabis ɗin.
Tasiri kan siyar da kayan masarufi
Tallace-tallacen na’urorin wasan bidiyo na Xbox sun nuna raguwar raguwa a cikin ‘yan kwanakin nan. Mayar da hankali kan Game Pass a matsayin fifikon dabara yana bayyana yana ƙara tsananta wannan yanayin ta hanyar rage ƙimar da aka gane na kayan aikin. Jogadores zaɓi samun damar lakabi ta hanyar gajimare ko PC maimakon siyan sabuwar na’ura.
Pachter yana ƙarfafa cewa samfurin na yanzu yana ba da damar masu siye da ke neman ƙwarewar sadaukarwa. Ele ya yi imanin cewa gyare-gyare mai tsauri zai zama dole don juyar da yanayin kafin ƙaddamar da tsararraki masu zuwa, wanda aka tsara don ƴan shekaru masu zuwa.
Ra’ayi kan makomar alamar Xbox
Manazarci ya ambaci cewa Microsoft zai iya bincika mafi sassauƙan tsari don Game Pass. Isso zai haɗa da bambance-bambancen tiers ko zaɓuɓɓukan talla don rage farashin shigarwa. Canje-canje na Tais zai taimaka wajen dawo da masu amfani da rashin jin daɗin karuwar kwanan nan.
Bayanin Pachter ya sami tasiri akan taruka na musamman da hanyoyin sadarwa. Muitos sun yarda cewa ana buƙatar sake kimanta ma’auni tsakanin sabis na dijital da kayan masarufi don tabbatar da daɗewar alamar a cikin kasuwar gasa.
Sake fasalin da jagoranci a cikin rabo
Kwanan nan, sashin Xbox ya sami canje-canje a cikin jagoranci. Essas canje-canje suna faruwa a cikin tambayoyi game da dabarun dabarun da aka ɗauka a cikin ‘yan shekarun nan. Game Pass ya kasance tsakiya ga hangen nesa na kamfanin don yanayin yanayin wasan.
Pachter ya kwatanta halin da ake ciki a halin yanzu zuwa kulawar palliative don alamar. Ele yana ba da shawarar cewa wuce gona da iri kan biyan kuɗi na iya iyakance ƙirƙira na’ura. Microsoft har yanzu bai yi tsokaci a hukumance kan kalaman manazarcin ba.
