British American Tobacco Japan (BATJ) has announced a promotional campaign for its “glo Hilo” and “glo Hilo Plus” heated tobacco devices. Starting March 16, the products will be available at a 2,000 yen discount off the suggested price, aiming to make the technology more accessible. The offer is valid for a limited time, until March 29, at glo Store Ginza and at the official glo & VELO online store.
Exclusive discount and featured models
Durante the promotion, the “glo Hilo” will have a special price of ¥1,980, while the “glo Hilo Plus” will cost ¥4,980. Ambos models benefit from the 2,000 yen discount and are available in five colors: ruby, onyx, sapphire, amber and rose quartz.
Essa initiative aims to attract new consumers and enhance BATJ’s product line.
Advanced technology and functional design
The “glo Hilo” and “glo Hilo Plus” devices incorporate the “TurboStart In terms of design, the “glo Hilo” is compact, measuring 123.4 x 30.3 x 16 mm and weighing 75 grams, ideal for portability.
Já the “glo