I-Walt Disney Company inqume ukuqeda isivumelwano sobambiswano nokutshalwa kwezimali eyayinaso ne-OpenAI, ngemva kokuba isiqhwaga sezobunhloli bokwenziwa simemezele ukuphela kokusebenza kwaso nge-Sora, uhlelo lokusebenza lokukhiqiza ividiyo oluhlonishwayo. Umnyakazo uyamangaza imakethe yezobuchwepheshe nezokuzijabulisa, ihlela kabusha amasu kanye nobudlelwano emkhakheni wokuvela okuqhubekayo nokusheshayo.
Imithombo esondelene nezingxoxo iqinisekise ukuthi isinqumo se-Disney silandela umyalelo we-OpenAI wokukhubaza i-Sora, ithuluzi elase lidale ukulindela okukhulu nenkulumompikiswano kusukela yethulwa. Ukuphazamiseka ekuthuthukisweni kohlelo lokusebenza nokwesekwa kuphoqa i-Disney ukuthi ibuyekeze kabusha indlela yayo yokuhlanganisa ubuchwepheshe be-AI kuzingxenyekazi zayo zokuqukethwe njenge-Disney+.
I-OpenAI, ngaphansi kobuholi be-Sam Altman, imemezele ngokusemthethweni ukuvalelisa ku-Sora, izwakalisa ukubonga kubadali nakubasebenzisi abahlole amakhono ayo. Inkampani iveze ukuthi ukuvalwa kuyingxenye yokushintsha kwezinto eziza kuqala kanye nezifiso ngaphakathi kwephothifoliyo yobuhlakani bokwenziwa, nakuba isasebenza emkhakheni wevidiyo ekhiqizayo i-AI ngezinye izindlela, njengangaphakathi kwe-ChatGPT.
Isivumelwano sokuqala kanye nokuqagela
Isivumelwano sokuqala phakathi kwe-Disney ne-OpenAI saqedwa ngoZibandlela wonyaka odlule, okuphawula ukubambisana okubalulekile kwamasu. Umdondoshiya wezokuzijabulisa ubezibophezele ekutshaleni isamba sesigidigidi samadola ku-OpenAI, egqamisa ukuzibophezela kwaso emandleni okuguqula ubuhlakani bokwenziwa ekudaleni okuqukethwe.
Ukuze uthole utshalomali olukhulu, i-Disney ihlele ukunika ilayisense ingxenye yezinhlamvu zayo eziyisithonjana ukuze zisetshenziswe ku-Sora. Inhloso eyinhloko kwakuwukuhlanganisa ubuchwepheshe bokukhiqiza amavidiyo e-AI ngokuqondile ekusebenzeni kwe-Disney+, ukufuna izindlela ezintsha zokuzibandakanya nokudala okuhlangenwe nakho okugxilile komphakathi.
Ukuvalwa kwe-Sora kanye nomthelela ku-Hollywood
I-Sora ikhishwe ngekwindla eyedlule futhi ngokushesha yaba isenzakalo ku-Hollywood, yabangela ingxube yokumangala nokuthakasela. Ikhono lethuluzi lokukhiqiza amavidiyo ngombhalo, kusetshenziswa izici zobuhlakani ezaziwayo ngisho nokufana nabalingisi, liphakamise izingxoxo ezisheshayo mayelana nemikhawulo ye-AI kanye ne-copyright.
Ekuqaleni, i-OpenAI bekufanele ilungise izinqubomgomo zayo, inikeze izitudiyo ze-Hollywood kanye nethalente ukulawula okukhulu phezu kwezakhiwo zayo zobuhlakani nezithombe. Essa ukuzivumelanisa nezimo kube yimpendulo eqondile ezikhalweni ezivezwe imboni yokudala, eyazithola ibhekene nesimo soshintsho olusheshayo kanye nezinselelo zomthetho eziseduze.
Ngaphandle kwenjabulo yokuqala, ukuvalwa kohlelo lwe-Sora manje kwenza kungabaza amasu amaningi abeklanywa ngokusekelwe kubuchwepheshe balo. Para kuya ku-Disney, ikakhulukazi, ukunqanyulwa kwesivumelwano sabo kumelela isidingo sokulandela izikhombisi-ndlela ezintsha kanye nobudlelwano emkhakheni oguquguqukayo wobuhlakani bokwenziwa.
Disney isu kanye nokusesha ezinye izindlela
Umkhulumeli we-Disney ukhiphe isitatimende esisemthethweni, ehlonipha isinqumo se-OpenAI sokuhoxa ebhizinisini lokukhiqiza amavidiyo futhi agxile kwezinye izinto ezibalulekile. Inkampani igqamise ukusebenzisana okwakhayo nokufunda okutholwe ngesikhathi sobambiswano, iqinisa ukuzibophezela kwayo ukuqhubeka nokuhlola amapulatifomu e-AI.
I-Disney iveze ukuthi inhloso yayo enkulu ukuthola izindlela ezintsha zokuxhumana nabalandeli nokwamukela ubuchwepheshe obusafufusa ngokuzibophezela, ngaso sonke isikhathi sihlonipha impahla yengqondo namalungelo abadali. Ukuma kwe-Essa kukhombisa ukuqhubeka nokuseshwa kwezinto ezintsha, ngisho nalapho kuphazamiseke isivumelwano ne-OpenAI.
Lokhu kuphazamiseka kuvula indlela yokuthi i-Disney ihlole ukubambisana okungase kube khona nezinye izinkampani ezihamba phambili ekuthuthukisweni kobuhlakani bokwenziwa. Isitudiyo esikhulukazi sifuna ngenkuthalo ozakwethu abangaletha izixazululo ze-AI zevidiyo eziqinile ezihambisana nezimiso zokuziphatha nezohwebo, kuyilapho sigxile ekuthuthukiseni imikhiqizo yaso kanye nokufinyeleleka kwamapulatifomu aso.
Isimo sokuncintisana kubuhlakani bokwenziwa bevidiyo
Ngokuhamba kwe-Sora, isimo sokwenziwa kwevidiyo kusetshenziswa ubuhlakani bokwenziwa sibonakala silungiswa kabusha, sinikeza i-Google isikhundla esivelele emakethe. Inkampani inobuchwepheshe obuthuthukile kanye nesilinganiso sokusebenza kulesi sikhala, empeleni iba ngomunye wabadlali abakhulu abanekhono lokuhlinzeka ngezixazululo ngezinga elikhulu.
Kodwa-ke, i-Google iphinde ibhekane nezinselelo njengoba, kuze kube manje, ingakazimisi izivumelwano ezibalulekile nabaphethe impahla yengqondo, okuwudaba olubalulekile embonini yezokuzijabulisa. Inkampani ibilokhu iyizisulu zamacala avela kwabanye abanikazi bamalungelo, okukhombisa ubunzima bezomthetho nokuziphatha okukhona ekuthuthukisweni kwe-AI ekhiqizayo.
Izinkulumo mpikiswano ngempahla yengqondo nekusasa lendalo
Ukuvela okusheshayo kobuhlakani bokwenziwa obukhiqizayo kuyaqhubeka nokubhebhethekisa izimpikiswano ezishubile mayelana nelungelo lokuqanjwa kwengqondo namalungelo abadali. Ikhono lalobu buchwepheshe lokukhiqiza okuqukethwe okufana nemisebenzi ekhona noma okusebenzisa izinto ezivikelwe ngokusemthethweni liphakamisa imibuzo enzima mayelana nobunikazi, ukugunyazwa kanye nesinxephezelo. Artistas, izitudiyo nezinkundla zifuna ukuqonda ukuthi zingajwayelana kanjani naleli qiniso elisha, ngesikhathi esifanayo lapho abalawuli behlola ukudalwa kwezinhlaka zomthetho ezingalinganisa ukuqanjwa kabusha kwezobuchwepheshe nokuvikelwa kwe-copyright. Inselele isekusunguleni amasistimu angagcini nje ngokuhlonipha umthetho, kodwa futhi akhuthaze i-ecosystem enobulungisa nesimeme yawo wonke umuntu ohilelekile ochungechungeni lokukhiqiza okuqukethwe, kusukela kubadali ngabanye kuya ezinkampanini ezinkulu.
Ukulungisa kabusha imakethe ye-AI ekhiqizayo
Isinqumo se-OpenAI sokumisa i-Sora kanye nokuphuma okulandelanayo kwe-Disney esivumelwaneni sokutshala imali sibonisa isigaba sokumisa kabusha imakethe yobuhlakani bokwenziwa ekhiqizayo. Umfutho we-Essa ushayela ezinye izinkampani zobuchwepheshe ukuthi ziqhubekele phambili ngokushesha, zifuna ukugcwalisa isikhala esisele futhi zethule izixazululo zazo ezintsha zokukhiqiza okuqukethwe kwevidiyo.