Nike Inc. e lokolitse esale pele ea selemo ka tlase ho litebello tsa bahlahlobisisi, e leng se bakileng ho theoha ho hoholo ha likarolo tsa k’hamphani. CEO Elliott Hill o bitsitse kopano e akaretsang le basebetsi nakoana kamora hore liphetho li phatlalatsoe. Durante seboka, mookameli o ile a lumela mokhathala oa hae o kopanetsoeng ka lipuisano tse sa khaotseng mabapi le ho lokisoa khoebong ‘me a sireletsa phetoho ea mokhoa.
Hill o re eena le sehlopha ba khathetse ke ho bua ka mokhoa oa ho lokisa k’hamphani. Ele e bontšitse tlhokeho ea ho fetela liketsong tse khothatsang kholo le ho tlisa khotsofalo e kholo mosebetsing oa letsatsi le letsatsi. Kopano e etsahetse ka Labobeli, nakoana kamora ho lokolloa ha tataiso bakeng sa selemo se tlang.
Kopano ea ka hare e senola ho tsieleha ka lebelo la phetoho
CEO o amohetse hore mekhahlelo e meng ea leano la ho hlaphoheloa e nkile nako e telele ho feta kamoo e neng e lakatseha qalong. Apesar Ho feta moo, o matlafalitse ts’epo ho tataiso ea maano e amohetsoeng ke k’hamphani ho tloha ha a qala ho sebetsa ka Mphalane 2024.
Tataiso e lokollotsoeng e bonts’itse phokotseho ea lekeno la nomoro e le ‘ngoe nakong e setseng ea selemo sa almanaka. Analistas e ne e lebelletse kholo e itekanetseng nakong eo, empa khakanyo ea semmuso e tlisitse lipalo tse ngata tse tsitsitseng.
Ts’ebetso ea morao-rao le mathata a libaka
Khamphani e tlalehile lekeno le batlang le tsitsitse kotareng ea boraro ea lichelete ea 2026, ka lipalo tse haufi le US $ 11.3 billion. Chelete ea phaello e ile ea theoha ha e bapisoa le nako e tšoanang selemong se fetileng.
Mathata a sa khaotseng ‘marakeng oa Chaena a ne a le boima ho latela liphello tse akaretsang. Unit Converse le eona e ile ea tobana le ho theoha ho hoholo ha thekiso.
- Sehlopha se tlameha ho etelletsa pele boqapi ho lihlahisoa tsa mantlha
- Ho tsepamisa maikutlo haholo likamanong le barekisi ba setso
- Phokotso e laoloang ea lipapatso tse fetelletseng mocheng oa dijithale
Tataiso ea lichelete e bontša tlhokomeliso likhoeling tse tlang
CFO Matthew Friend e lemositse basebetsi ka tlhoko ea taeo e tiileng ea tšebeliso ea chelete. Ele e totobalitse hore kabo ea lisebelisoa e hloka ho nepahala haholoanyane ho latela maemo a hajoale a khoebo.
Khamphani e lebelletse ho theoha ha 2% ho isa ho 4% ho lekeno la kotara ea bone. Para karolo e setseng ea almanaka ea 2026, khakanyo e bonts’a ho theoha ha linomoro tse tlase.
Elliott Hill e tiisa ho potlaka ho phethahatsa morero
Mokhuduthamaga yo e neng e le mokaulengwe yo o neng a boa kwa botsogong go tla go etelela pele Nike, o gateletse gore motheo wa kompone o ntse o nonofa ka iketlo. Ele e kopile sehlopha hore se tsepamise maikutlo ho matsapa a hlahisang katoloso e tsitsitseng.
Hill o boletse hore motho a ke ke a bolela feela hore tsohle li tsamaea hantle ntle le ho amohela litšitiso tse teng hona joale. Phetoho ea ho ba le boikutlo bo nepahetseng haholoanyane e ne e le molaetsa o ka sehloohong o neng o fetisetsoa ho ba neng ba le teng.
Leano la hajoale le beha mabitso a mantlha a lipapali pele
Nike esale e sebetsa ho fumana sebaka ka kakaretso le ho ntlafatsa boleng ba motsoako oa sehlahisoa. Avanços li ile tsa bonoa libakeng tse ling, haholo-holo ho América le Norte.
Leha ho na le tsoelo-pele ka linako tse ling, boemo bo akaretsang bo hloka liphetoho tse tsoelang pele ho tsosolosa sekhahla sa kholo sa pele. Khamphani e ntse e tsoela pele ho beha leihlo ts’ebetso ka hloko limmarakeng tsa bohlokoa.
Sehlopha se fumana tataiso bakeng sa ho sebetsa haholoanyane
Basebetsi ba ile ba khothaletsoa ho sebetsa ka ho tsepamisa maikutlo le ka potlako mesebetsing ea letsatsi le letsatsi. CEO e totobalitse hore nako ea hajoale e hloka tšebelisano e matla ho hlola maemo a thata ka ho fetesisa a moralo.
Kopano e boetse e sebelelitse ho hokahanya litebello tsa ka hare ka mor’a tšusumetso e mpe ea theko ea kabelo. Khampani e ntse e ikemiselitse ho latela leano la eona la nako e telele.
Lintlha tsa tataiso bakeng sa selemo
Ponelopele ea semmuso ea kotara ea bone e bonts’a ho fokotseha ha thekiso. Tšusumetso e tlisoa haholo ke mekhoa e fokolang ea likarolo tse itseng.
Nike e tsoela pele ho tsetela ho boqapi ho matlafatsa mela ea eona ea mantlha ea lihlahisoa. Executivos lekola matšoao a tlhokeho libakeng tse fapaneng.
Khamphani e ntse e tsoela pele ho sebetsa ho leka-lekanya potefolio le ho ntlafatsa ts’ebetso ea ts’ebetso ho likanale tsohle.
