Honda Turquia begins production of motorcycles at the factory acquired in Izmir. The model chosen to debut on the assembly line is the PCX 125 scooter. Operation will begin in April 2026 in the Aliağa district.
The measure represents a strategic investment to meet the growth of the local two-wheeler market. The company recorded record sales in 2024 with 162 thousand units sold in the country. The new unit occupies an area of 100 thousand square meters and should generate around 300 direct jobs in the initial phase.
Investimento total reaches 760 million Turkish lira
Honda allocated 760 million TL, equivalent to approximately 2.94 billion yen, to equip the space. The value covers installation of equipment and preparation of the necessary infrastructure for assembly.
The initial capacity defined is 100 thousand motorcycles per year. The company plans to increase this number to 200,000 units annually as demand evolves. The decision to produce locally comes after the strong increase in sales recorded in recent years.
The Turkish motorcycle market expanded after the Covid-19 pandemic. The preference for individual and corporate transport boosted the numbers. Honda identified an opportunity in this trend to strengthen its regional presence and offer more competitive products.
- Initial production Capacidade: 100 thousand units per year
- Capacidade future target: 200 thousand units per year
- Factory Área: 100 thousand square meters
- Investimento announced: 760 million TL
- Direct Empregos planned in the first phase: around 300
PCX 125 opens for operation as entry model
The PCX 125 is an urban scooter known for its practicality and efficiency. The choice of this model to start activities meets the predominant consumption profile at Turquia.
The 2026 version of the vehicle maintains consolidated features of the line, such as compact design and focus on daily mobility. Local production should reduce import costs and speed up delivery to dealerships in the country.
Honda has been selling the PCX 125 at Turquia for years. With in-house manufacturing, the company hopes to improve its offering and keep pace with the expansion of the scooter segment.
Growth Contexto Drives Decision
Motorcycle sales at Turquia have grown consistently in recent periods. The record of 162 thousand units sold by Honda in 2024 reflects this movement.
The pandemic has accelerated the search for more individual travel alternatives. Esse scenario led the company to evaluate investments in its own production to sustain growth.
The new factory contributes to the greater objective of strengthening the regional supply chain. Honda aims to offer affordable quality vehicles and support the development of motorcycle culture in the country.
Próximos steps include gradual expansion
The current operation focuses efforts on the PCX 125. Futuramente, other references can integrate the portfolio manufactured in Izmir.
The company monitors line performance to define capacity adjustments. The plan to reach 200 thousand units depends on factors such as market evolution and logistics infrastructure.
The initiative also strengthens Honda’s global strategy of bringing production closer to the main consumer markets.