Microsoft announced a reduction in the prices of Game Pass subscriptions. The Ultimate plan, which gives access to console, PC and cloud games, goes from $29.99 to $22.99 per month. The Game Pass PC drops from $16.49 to $13.99. The change takes effect from this Tuesday.
The adjustment comes just a few months after a surge that took Ultimate to almost $30. The company cited user responses about the cost of the service. Novos titles from the Call of Duty series are no longer included in the catalog on launch day.
Updated Preços takes effect immediately
The update was detailed in an official post on the Xbox Wire website. Usuários with an active subscription will have the new value applied to the next charge.
Preços may vary by region and local currency. Microsoft did not detail exact values for Brasil in this initial communication. The Ultimate service allows you to download games on Xbox and PC, as well as streaming to mobile devices.
Quem already pays for the previous plan and should see the difference on the next invoice. The company maintained other options such as Game Pass Standard and Premium with no changes announced.
- 23% Redução on Game Pass Ultimate
- 15% Queda on PC Game Pass
- Vigência from April 21, 2026
- Ajuste responds to accessibility comments
Mudança affects availability of new Call of Duty
Futuros releases from the Call of Duty franchise fail to arrive on Game Pass Ultimate and PC Game Pass on day one. Eles only entered the catalog during the following year’s holiday season, around 12 months later.
Jogos series that are already in the library continue to be available normally. The most recent title remains on sale for $69.99 for those who want to play at its debut.
The decision marks a change in the service’s content strategy. Antes, major releases from Activision Blizzard were immediately available to Ultimate subscribers.
Nova leadership of Xbox seeks to rebuild relationships with players
Asha Sharma took over Microsoft’s gaming division in February. Ela replaced Phil Spencer. Relatos indicate that the executive internally assessed the price of Game Pass as high for many users.
The gaming segment represented around 7% of Microsoft’s total revenue in the most recent quarter. Vendas hardware fell 32%. Revenue from content and services was lower than internally projected.
The company completed the acquisition of Activision Blizzard in 2023 for $75.4 billion. The Game Pass catalog has hundreds of titles for download and streaming.
What the service offers today
Game Pass Ultimate combines game library, online multiplayer and benefits like EA Play in some cases. The plan allows you to play on different platforms without purchasing each title individually.
Muitos players use the service to try out new releases and classics. The reduction can attract new subscribers or encourage those who canceled after the last adjustment.
Microsoft stated that they heard feedback from players from different profiles and regions. The objective is to make the subscription more accessible without changing the core of the proposal.
Impacto expected for subscription market
The cut comes at a time of fierce competition with services like PlayStation Plus and other cloud platforms. Analistas monitors whether the measure influences subscriber retention and growth.
The company reported 34 million Game Pass subscribers in 2024. Não released updated numbers this Tuesday.
The official post reinforces that there is no single ideal model for all audiences. The change seeks to balance cost and value perceived by players.
Detalhes technical and next steps
The update does not affect already included games. Apenas new Call of Duty follow the postponed schedule. Outros first-party and third-party releases continue with normal inclusion, according to the service’s history.
Usuários can check the updated price directly on the Xbox app or official website. Microsoft recommends checking regional values, as conversions and taxes vary.
The announcement was made on April 21, 2026. The company is expected to monitor reception in the coming weeks.