HBO Max started blocking access to users who try to access the platform outside the account holder’s home. The measure began to be applied to Brasil this week. Quem lives at another address and needs to pay R$14.90 per month to continue using the service as an additional member.
The platform had already signaled the change months ago. The restriction follows the model previously adopted in Estados Unidos, where the add-on costs US$7.99. The goal is to limit free sharing between different households. Titulares billed directly by Warner Bros. Discovery can add the feature to the website or app.
Como works the extra member add-on
When trying to access the account from another address, the platform shows the option to add a member. The amount goes directly to the holder’s invoice. Cada guest creates his own profile, email and password.
- The add-on only appears for subscribers billed by WarnerMedia itself
- Additional Membros must be 18 years or older and reside in the same country as the holder
- The charge does not depend on the base plan contracted
- Quem paid by third parties, such as app stores or operators, does not yet have access to the function
- The extra member can use the service when traveling, respecting local rules
The list above summarizes the main rules published by the platform. The process requires an invitation from the holder and confirmation of payment. Depois from creation, the profile works independently but linked to the main subscription.
Medida already existed in Estados Unidos a year ago
HBO Max implemented the restriction first in the American market. Usuários there pay the additional since 2025 to maintain accesses outside the main residence. The expansion to Brasil occurred gradually. Relatos blockades have appeared in recent days in different regions of the country.
The Warner Bros. Discovery planned to expand the policy globally throughout 2026. The initial announcement came in February. Agora the change has actually reached Brazilian subscribers. The platform reinforces that the main account is for the holder and people who live in the same house.
Netflix and Disney+ adopted a similar model before
Netflix started sharing control in 2023. At the time, the extra fee on Brasil was R$12.90 per additional account. The company recorded significant growth in subscribers after the measure. The total number reached 301.6 million at the end of 2024, with net profit of US$1.87 billion for the year.
Disney+ also restricted use outside of the home after merging with Star+. The trend has spread across the industry. Plataformas seeks to convert users who shared passwords into direct payers or extra members. Resultados positive financial reports encouraged other companies to follow suit.
Immediate Impacto for account splitters
Muitos subscribers experienced blocking when trying to watch from another location. The message on the screen directs you to purchase the add-on. Quem not adding the extra member loses access outside the main residence. The change applies to all plans available on Brasil.
The platform did not change the number of simultaneous screens within the same home. The focus is only on control between different addresses. Assinantes billed via third parties still faces limitations in contracting the additional fee. Eles need to wait for updates or migrate to direct billing.
HBO Max maintains the complete catalog for extra members. Séries, films and original productions continue to be available at the same base subscription level. The company has not released numbers on how many users have been affected on Brasil so far.
Detalhes new role technicians
The holder manages everything through the account area. Depois to pay the extra, sends an invitation by email. The guest accepts, creates the profile and starts using it. Cada additional member has independent login, which avoids confusion with main house profiles.
Viajar does not block extra member access. Ele can watch normally in other countries where Max operates, as long as you respect local rules. The platform warns that the function is not available to those who pay through intermediaries. Isso includes subscriptions via App Store, Google Play or Pay TV packages.
The measure reinforces Warner Bros’s monetization strategy. Discovery. The streaming sector seeks to balance user growth with revenue per subscriber. Outras platforms observe the result for possible adjustments to their policies.