Macworld announced that Apple’s foldable iPhone will be named iPhone Ultra. The launch is scheduled for September 2026, during autumn in the northern hemisphere. Fontes consulted by the publication confirms the information, which was also anticipated by leaker Jon Prosser. O novo dispositivo integrará a linha iPhone 18 e marcará a entrada da Apple no mercado de smartphones dobráveis com posicionamento de luxo.
Especificações iPhone Techniques Ultra
The iPhone Ultra will function as a high-end model with an internal screen measuring approximately 7.8 inches in book format. Quando closed, the thickness will be around 9.5 millimeters, reducing to 4.5 millimeters when opened, according to renders released by Prosser. The external screen will measure 5.5 inches, offering a full experience in both configurations.
- Liquid metal Dobradiça with exclusive technology
- Câmeras high-resolution dual rear
- Color Paleta limited to white and black
- Sensores built into the screen for advanced functionality
The technical details are still preliminary, and different leakers report variations in dimensions. The Apple will seek to guarantee hinge durability and screen quality without visible creases, differentiating itself from already established competitors in the segment.
Posicionamento premium and estimated price
The iPhone Ultra will be positioned as a luxury product with exclusive technologies. The estimated price varies between US$2,000 and US$2,500, making it the most expensive iPhone ever launched by the company. Esse positioning reinforces the strategy of not replacing traditional models, but creating a new premium layer for consumers willing to invest in innovation.
The choice of the name Ultra instead of Fold highlights Apple’s intention to highlight exclusivity. The Apple Watch Ultra already uses this nomenclature successfully, consolidating the brand as a synonym for high-performance products and refined design.
MacBook Ultra with OLED screen in development
Além of the iPhone, Apple would be developing the MacBook Ultra with an OLED screen. The model would coexist with the current MacBook Pro line, offering deeper blacks and better contrast compared to the mini-LED used today. The OLED screen would also bring touch support, replacing the notch with an Dynamic Island style cutout.
The M6 Pro and M6 Max chips, manufactured using TSMC’s 2-nanometer process, would power the new MacBook. Mark Gurman, from Bloomberg, had already indicated the expansion of the Ultra brand to products with high added value, confirming the company’s corporate strategy.
Expansão from the Ultra line in other products
Fontes point out the possibility of AirPods Ultra and iPad Ultra in the near future. A foldable iPad could also receive the Ultra nomenclature, following the pattern of categories where the Apple manages to command a premium for clear technological differences. The iPhone Ultra 2 would emerge as a natural successor, maintaining consistency with the Apple Watch Ultra.
The Ultra brand expansion strategy reflects Apple’s commitment to offering options for different market segments. Nenhuma official confirmation regarding exact dates or final specifications has been released by the company so far.
Impacto on the market and availability
The iPhone Ultra will arrive six months after the launch of the iPhone 18 Pro and Pro Max. Production will not yet be at full scale, limiting initial supply and creating exclusivity. Usuários that seek traditional models will continue to have options available in the conventional 18 line.
The foldable market already has established competitors with their own solutions. The Apple focuses on durability, screen quality without noticeable creases and integration with the iOS ecosystem, differentiating itself through the user experience and premium finish that characterizes the brand.