The Samsung is ready to enter the smart glasses market with the launch of the Galaxy Jingu in 2026. The initial model prioritizes audio features and integration with the Android ecosystem, with an estimated price of between US$380 and US$500. A premium version with an integrated screen for augmented reality, called Hayen, will arrive in 2027 for US$600 to US$ 900.
Jingu: focus on audio and lightness
The Galaxy Jingu is designed to be a practical entry point into the smart glasses market. Diferente from competitors such as the Ray-Ban from Meta, this model does not need an integrated screen and relies on bone conduction speakers to offer clear audio while keeping your ears unobstructed. The device weighs just 50 grams, allowing for prolonged use without discomfort.
Key technical highlights include:
- Bone conduction Áudio with high quality sound
- 12MP Câmera Sony with hands-free mode
- Lentes photochromics that automatically adapt to sunlight
- Processador Snapdragon AR1
- Integração with AI Gemini from Google for real-time translations and voice navigation
- Sistema Android XR native
- 155 mAh Bateria for extended use
The lightweight and elegant design makes the Jingu suitable for public transport users, exercisers and professionals who value practicality. The hands-free camera lets you capture photos and videos during everyday activities effortlessly.
Hayen: augmented reality for professionals
Previsto for 2027, the Galaxy Hayen represents the premium version of the line. The addition of an integrated display opens up possibilities for advanced augmented reality applications, immersive navigation, interactive learning and professional solutions.
Mantém features the Jingu such as bone conduction, Sony camera and integration with Android XR and Gemini. The integrated screen, whose technical details have not yet been released, will be the difference for tasks that require visual overlay of data. The Hayen model is aimed at technology enthusiasts, digital creative professionals and users looking for high-performance wearables for their specialized routines.
Ecossistema and strategic positioning
Samsung bets on integration with Galaxy devices and the Google universe in general to attract Android users. Essa compatibility significantly enhances the user experience in activities such as browsing, communicating and capturing content. The strategy also opens up space to attract iPhone users looking for alternatives outside the Apple ecosystem, creating a value proposition based on price accessibility, robust functionality and design designed for everyday life.
Profissionais and frequent travelers find the Jingu a practical companion for activities that require free hands and quick access to information. Criativos, architects and designers will see in Hayen tools for visual prototyping and immersive collaboration. Clear segmentation between models allows Samsung to serve casual users to professionals who demand advanced features.
Inovações that define the Galaxy line
The Galaxy smart glasses consolidate years of research into wearables and AI integration. Bone conduction eliminates the sound isolation typical of conventional headphones, increasing environmental awareness and safety in public spaces. The Sony-quality 12MP camera delivers photo and video clarity, essential for users who rely on visual capture on the go.
Photochromic lenses transform into automatic sunglasses in bright light, increasing usability outdoors. The 155 mAh battery has been calibrated to support advanced features without sacrificing portability, creating a balance between performance and practicality. Gemini AI integration delivers real-time translations, contextual navigation, and voice commands that learn user preferences over time.
Estratégia graduated release
Samsung opted for a phased approach. The Jingu familiarizes the market with the concept, building a foundation of essential features and an affordable price. Isso creates initial demand and user feedback for refinement. The Hayen, a year later, addresses more complex use cases with its augmented reality-enabled display.
Esse calendar reflects strategic planning in a market still in formation. Enquanto Meta consolidates presence with Ray-Ban and Apple tests Vision Pro, Samsung seeks the middle ground: enough innovation to differentiate, price that does not alienate common consumers, and integration that reinforces its position in the Android ecosystem. The Galaxy glasses have the potential to redefine expectations about what wearables can offer the average user.