Starbucks is preparing the launch of two exclusive drinks in partnership with the film “Diabo Veste Prada 2”, which hits theaters on May 1, 2026. The themed drinks inspired by the main characters of the feature film will be available from Thursday, April 30, in participating units. The initiative is part of the distributor’s merchandising strategy and gives the public the chance to experience the cinematic experience beyond the screen.
The two drinks were created to reflect the essence and trajectory of the film’s central characters. Miranda, the iconic editor-in-chief, and Andy, her transforming assistant, gain personalized versions that speak to their personalities and narrative arcs. The collaboration puts Starbucks back on the list of brands that invest in partnerships with major Hollywood productions.
Miranda Starbucks Latte: sophistication in a cup
“Miranda Starbucks Latte” is designed for those looking for sophistication and a touch of drama in their cup. The drink offers a slightly more bitter and refined flavor than a traditional latte, thanks to a series of customizations designed at the time of preparation. Entre options include removing foam, adding an extra dose of coffee, higher temperature and replacing whole milk with skimmed milk.
Essa strategic composition transforms the sensorial experience into something close to the refinement that Miranda represents in the narrative. The predominant bitterness symbolizes the character’s hardness and demand, while the sophistication of the choices reflects his refined taste for fashion and perfection. Customers are encouraged to customize the drink to their preference, creating their own version of “Miranda.”
Prices vary depending on the format:
- Para trip: from 545 yen
- At the restaurant: from 555 yen
- Tamanho: Tall (large), with customizations included
Availability begins Thursday, April 30th and continues throughout the film’s release season.
Andy Oat Milk Cappuccino: the journey in every sip
“Cappuccino with Leite by Aveia by Andy” represents the evolution and personal journey of the protagonist. Simples, yet sophisticated, the drink evokes Andy’s transition between her “past self” — the naive young woman who enters the world of fashion — and her “future self” — the woman who finds her own path.
The drink is based on a lightly sweetened cappuccino, prepared with oat milk instead of conventional milk. The addition of vanilla-flavored syrup and a touch of cinnamon completes the formula, creating a welcoming and comforting aromatic profile. Diferentemente from Miranda’s drink, this appeals to warmth and humanity, reflecting the character’s sensitivity and personal growth.
Prices for this option are:
- Para trip: from 624 yen
- At the restaurant: from 635 yen
- Tamanho: Tall (large), with customizations included
The marketing strategy behind the partnership
Colaborações between consumer brands and major film productions have become a common phenomenon in the entertainment market. Starbucks, in particular, has an established track record of themed partnerships that attract audiences beyond its usual customers. The purpose of these drinks goes beyond simply selling coffee; it’s about offering a gateway to the film’s culture and narrative before it even premieres.
Personalization is a strategic element in this campaign. By allowing the customer to customize the drink according to individual preferences, the brand not only offers flexibility, it invites the consumer to take an active role in creating their experience. Isso amplifies engagement and increases the likelihood of social sharing, generating organic buzz around the feature film’s release.
The context of the film
“Diabo Veste Prada 2” is the sequel to the 2006 classic that became a reference in pop culture and established Meryl Streep as a cinema icon. The first film followed Andy’s professional rise as she works for Miranda Priestly at the fashion magazine Runaway. The narrative explored themes such as ambition, professional identity, business ethics and personal sacrifice.
The sequel picks up the fashion universe and its memorable characters two decades later, exploring how the characters have evolved. The film’s arrival in May marks a significant cinematic event, with high expectations from the public and media. Nesse context, merchandising actions such as Starbucks drinks function as extensions of the film narrative, keeping the film on the agenda in everyday conversations.
Disponibilidade and next steps
The drinks will be available exclusively at participating Starbucks locations. The release takes place a week before the film in theaters, a common strategy to generate anticipation and familiarity with the feature film universe. Clientes interested in trying the drinks should check if their local units participate in the promotion.
The partnership illustrates how entertainment expands beyond the screen, integrating itself into fans’ daily lives through consumer experiences. Para to Starbucks, this is an opportunity to reach a new audience and renew the interest of regular visitors. Para the film is another vector of circulation in public spaces, keeping the brand alive in the consumer’s mind until the release date.