Hisense debuted a new series of Mini-LED RGB televisions equipped with integrated Google TV, offering cutting-edge technology at a significantly lower cost than direct competitors. The 65-inch model in the UR9 series costs US$2,000, half the amount charged by TCL for its RM9L line. Availability has begun with Best Buy, with models up to 100 inches planned soon.
The UR9’s difference lies in its 35,000 individual RGB LEDs, which provide precise color and brightness control in each area of the screen. Essa approach avoids the use of conventional filters, allowing highlights to remain vivid without compromising detail in the shadows. Mini-LED technology with RGB control has been around for a long time, but has historically cost much more due to limitations in dimming zones and color accuracy.
AI Processador Optimizes Visual Experience
The Hi-View AI Engine RGB, Hisense’s dedicated processor, works continuously to balance color and brightness in each scene. The system automatically adjusts lighting and colors, ensuring content appears vivid and natural as the creator intended. Usuários can disable this optimization at any time for a more straightforward experience without additional processing.
Energy efficiency is also highlighted. Como light is optimized at the source of LEDs, UR9 significantly reduces harmful blue light emission and consumes less power compared to conventional Mini-LED. Independent TÜV Rheinland certification validates visual comfort, while Pantone validation ensures professional color fidelity.
Especificações techniques and gaming
- Resolução 4K in all sizes
- 35 thousand individual RGB LEDs with zonal control
- Google TV booted by Gemini
- Game Boost with variable refresh rate
- Certificação AMD FreeSync Premium Pro
- Suporte to Dolby Vision 2 Max (coming via OTA update in June)
- Certified Blue Light Redução
The company’s most powerful AI processor also works to optimize games, dynamically adjusting contrast and clarity. Game Boost mode enables variable refresh rate and AMD FreeSync Premium Pro sync, reducing tearing and stuttering during intense sessions. Dolby Vision 2 Max will arrive via free software update in June.
Estrutura pricing and availability
Hisense has priced the first three sizes in the UR9 series. The 65-inch model costs $2,000, representing an affordable entry point into Mini-LED RGB technology. The 75-inch model jumps to US$3,000, while the 85-inch model retails for US$4,000. The company promised to launch a 100-inch variant, but the price for this version has not yet been released and will be announced when the product is close to launch.
The televisions are now available on Best Buy and other retail platforms. TCL, the main direct competitor in this segment, offers its RM9L series starting at US$6,000 for 85 inches, practically double the value of the Hisense for the same size. Essa price difference makes the UR9 an attractive alternative for consumers looking for Mini-LED RGB performance without a premium investment.
Histórico Innovation from Hisense
The Chinese manufacturer has a proven track record of adding features that genuinely elevate the end-user experience, without resorting to gimmicks. The AI processors implemented in their televisions tend to result in noticeable improvements in image quality, even when compared to models from more traditional brands. The modularity of the features allows advanced users to disable AI or automatic modes if they prefer manual calibration or pure observation.
Hisense’s bet on Mini-LED RGB with individual LED control represents a significant advance in display technology. Historicamente, this technology remained out of reach of conventional consumers, restricted to premium seven-figure televisions. Agora, with prices starting at two thousand dollars, the barrier to entry has drastically lowered, democratizing access to one of the best backlight technologies available on the market today.