Apple presented the iPhone 18 Pro Max, equipped with a 200 MP periscopic camera and an innovative variable aperture system that allows unprecedented control over depth of field and light capture. The device arrives with a 6.9-inch LTPO Super Retina XDR OLED screen, 2 nm A20 Pro chip and 5,200 mAh battery. The company also revealed the iPhone Fold, its first foldable smartphone, and updates to the base model, consolidating its complete portfolio for launch in September 2026. The iPhone 18 Pro Max starts at US$1,199.
Câmera with variable aperture revolutionizes mobile photography
The iPhone 18 Pro Max brings significant advances in photographic technology, positioning the device as a professional tool. The main camera has a 1/1.12-inch sensor, the largest ever integrated into an iPhone, ensuring superior performance in low-light environments. Variable aperture technology allows for real-time diaphragm adjustments, giving users control previously exclusive to DSLR and mirrorless cameras.
The 200 MP periscope camera offers unparalleled zoom in the segment. On the iPhone 18 Pro, the trimple configuration has a 48 MP main sensor, a 48 MP ultra-wide-angle sensor and a 64 MP periscopic sensor. Ambos The Pro models incorporate artificial intelligence for enhanced image processing, automatic exposure adjustment and color correction that previously required manual editing. Vídeo in 8K at 60 fps is standard on both Pro models.
Tela OLED and refined design expand visual experience
The LTPO Super Retina XDR OLED screens use the Samsung’s M16 panel, the market’s leading technology in brightness and color accuracy. The Pro Max offers 6.9 inches with unprecedented brightness levels in the segment, while the Pro has 6.3 inches. The Dynamic Island has been significantly reduced, freeing up more space for visual content. The thinner Bordas reinforces the feeling of immersion and elegance in daily handling.
The larger screen area allows for better use of multitasking applications and extended reading with less eye fatigue. ProMotion remains at 120 adaptive Hz, saving battery when movement on the screen is minimal, balancing performance and autonomy.
Processador A20 Pro and next generation connectivity
The A20 Pro chip, manufactured using a 2 nm process, offers unprecedented speed and efficiency in the mobile market. The processor delivers 45% higher graphics performance than the A19 Pro, with 12 GB of RAM for continuous multitasking and up to 2 TB of storage in the Pro Max.
- Custom Modem C2 for Enhanced Connectivity
- Suporte to Wi-Fi 7, Bluetooth 6 and 5G
- Comunicações satellite channels expanded to remote areas
- Bateria 5,200 mAh in Pro Max and 4,300 mAh in Pro
- Autonomia up to 26 hours in normal mode and 72 hours in extreme economy mode
The combination of an expanded battery and the efficiency of the new chip guarantees intense use throughout the day, as Apple’s internal tests indicate.
iPhone Fold marks entry into the foldable market
The iPhone Fold represents Apple’s bold bet on foldable devices. The external 5.5-inch Tela functions as a conventional smartphone, while the internal 7.8-inch foldable OLED screen expands the experience to a tablet format. The hinge was redesigned to minimize visible creases, a chronic problem in competitors such as the Samsung Galaxy Z Fold 6.
The Fold integrates an A20 Pro chip, 12 GB RAM, up to 2 TB storage and a dual camera with a 200 MP main sensor. Touch ID integrated into the on/off button increases security without taking up additional space. Estimated $2,000 Preço positions the Fold as a premium option for users who prioritize innovation over cost.
iOS 27 integrates artificial intelligence into the operating system
The new operating system debuts with iPhone 18 and features natively integrated generative AI capabilities. Siri receives more natural and contextual interactions, while photo editing tools gain intelligent automation for correcting flaws, adjusting composition and removing unwanted elements. Text Previsão learns user typing patterns, suggesting complete responses to messages.
Estas functions work predominantly on the device, reducing dependency on connecting to Apple servers and protecting user privacy. The company emphasizes that local processing is a priority in all iOS 27 AI features, differentiating its approach in the market.
Portfólio complete with defined pricing and availability
The official launch takes place in September 2026, maintaining Apple’s traditional calendar. Cores available include dark cherry, light blue, dark gray and silver. Confirmed Preços positions each model for a specific segment: base iPhone 18 starting at US$899 offers affordability with incremental refinements, iPhone 18 Pro starting at US$1,099 caters to professionals, Pro Max starting at US$1,199 for maximum performance enthusiasts, and iPhone Fold at US$2,000 for users seeking innovation. The line consolidates Apple’s position as a leader in mobile innovation, with the potential to impact demand in the coming quarters.