The “Super Mario Theater” themed cinema chain will grow significantly in Japão. Toho Towa announced the expansion from five to 30 locations across the country, starting on May 23, just one month after the release of the film “Super Mario Galaxy: The Filme” on April 24, 2026. The initiative responds to the surprising success of the first five theaters dedicated exclusively to the feature film experience in the Nintendo franchise.
The special cinema only operates on weekends, transforming the screening room into a fully immersive experience centered on the Mario universe. Cada seat receives covers decorated with the character “Chico”, creating a unique visual atmosphere that intensifies the viewer’s involvement throughout the session.
Exclusive and interactive Conteúdo for visitors
Antes from the main film, a special opening video features the official Japanese voices of Mario and Luigi. Actor Mamoru Miyano lends his voice to Mario, while Tasuku Hatanaka plays Luigi. Este short segment, shown only in these themed cinemas, establishes an emotional connection between the audience and the characters before the feature film screening begins. Não does not display this content anywhere else.
Todos visitors receive a special bracelet designed by Chico as a gift upon entry. The accessory, which works with a snap closure, is distributed free of charge per person per visit and is not applicable to conventional promotional tickets.
The Super Mario Galaxy Movie "Super Mario Theater" events are coming to 5 Toho cinemas in Japan!
— Genki✨ (@Genki_JPN) March 19, 2026
– Special Luma design seat covers
– Mario and Yoshi mascots
– Exclusive admission gifts
– Special footage with Japanese voice actors
– Nintendo Today app exclusive check in content… pic.twitter.com/dXMExhEIGq
Augmented Realidade integrated with Nintendo Today application
The “Nintendo Today” app expands the cinema experience through augmented reality features. By scanning images on displays installed throughout the room, visitors check in and unlock exclusive digital rewards, including customized photo frames, themed wallpapers and personal viewing logs that allow them to track how many times a person has watched the film.
The more immersive AR functionality allows you to point your smartphone at different points in the cinema and see the universe of Mario unfolding on the device’s screen. Nessa augmented experience, Mario and his companions appear floating in space, digitally interacting with the physical environment of the cinema. Esse type of technological integration transforms going to the cinema into an activity that goes beyond the movie session.
Cronograma expanding into regional waves
The expansion takes place in five distinct phases over five consecutive weekends, ensuring balanced geographic distribution.
The first wave begins on May 23 and 24, opening cinemas in five prefectures:
- TOHO Cinemas Akita (Prefeitura of Akita)
- TOHO Cinemas Sendai (Prefeitura of Miyagi)
- TOHO Cinemas Ebina (Prefeitura of Kanagawa)
- TOHO Cinemas Kofu (Prefeitura of Yamanashi)
- TOHO Cinemas Kochi (Prefeitura of Kochi)
Nos On May 30th and 31st, five more establishments open their doors:
- TOHO Cinemas Utsunomiya (Prefeitura of Tochigi)
- TOHO Cinemas Lalaport Funabashi (Prefeitura of Chiba)
- MOVIX Saitama (Prefeitura of Saitama)
- TOHO Cinemas Favore Toyama (Prefeitura of Toyama)
- T-Joy Kyoto (Prefeitura of Kyoto)
The third phase arrives on June 6th and 7th, with five new cinemas operating:
- AEON Cinema Takasaki (Prefeitura of Gunma)
- TOHO Cinemas Nishinomiya OS (Prefeitura from Hyogo)
- Aeon Cinema Okayama (Prefeitura of Okayama)
- Hiroshima Balt 11 (Prefeitura of Hiroshima)
- Cinema Q (Prefeitura of Okinawa)
The fourth wave takes place on June 13th and 14th, opening five more locations in strategic regions:
- T-Joy Nagaoka (Prefeitura of Niigata)
- Earth Cinemas Himeji (Prefeitura of Hyogo)
- Cinema Sunshine Emifull Masaki (Prefeitura of Ehime)
- 109 Cinemas Saga (Prefeitura of Saga)
- Central Cinema Miyazaki (Prefeitura of Miyazaki)
The final phase takes place on two dates: June 20th and 21st for the first batch and June 27th and 28th for the second. In total, ten cinemas complete the expanded network:
- Pole Pole Cinemas Iwaki Onahama (Prefeitura of Fukushima)
- Nagano Grand Cinemas (Prefeitura of Nagano)
- Fukui Corona World Cinema (Prefeitura of Fukui)
- TOHO Cinemas Kumamoto Sakuramachi (Prefeitura of Kumamoto)
- MOVIX Hiyoshizu (Prefeitura of Tottori)
- TOHO Cinemas Hitachinaka (Prefeitura of Ibaraki)
- TOHO Cinemas Lalaport Iwata (Prefeitura of Shizuoka)
- AEON Cinema Tsu-Minami (Prefeitura of Mie)
- AEON Cinema Kusatsu (Prefeitura of Shiga)
- TOHO Cinemas Amu Plaza Oita (Prefeitura of Oita)
Contexto of the initiative’s initial success
The “Super Mario Theater” debuted in just five units in the Estados Unidos. The positive response from the American public exceeded the expectations of Nintendo and Toho Towa, motivating rapid expansion into the Japanese market. Esse themed cinema model represents a differentiated cinema marketing strategy, creating spaces where the experience transcends simply showing the film.
The film “Super Mario Galaxy: The Filme” began its national circulation on Japão on April 24, generating great interest among fans of the franchise. Making the special theaters available just one month after the general release takes advantage of peak public interest, offering an additional reason to revisit the cinema or seek out the screening for the first time.
Informações for access to special cinemas
Ingressos and specific details of each participating establishment are available on the official website dedicated to the initiative. Interessados should check the platform for exact times, seat availability and booking policies for each location. The limited nature of operation only on weekends in May and June makes advance purchase important to guarantee presence in the themed experiences before the end of this special phase.
