A recent report indicates that artificial intelligence features now weigh in on the choice of 89% of smartphone buyers on Índia. The data comes from a joint study between Flipkart and Counterpoint Research. Consumers have come to value practical experience more than just traditional technical specifications.
The survey points to a transformation in purchasing behavior. Câmera and battery, once top priorities, are losing space to AI functions that make everyday life easier. The document was released at the end of April 2026 and reflects trends in the Indian market, which has more than 750 million smartphone users.
AI becomes a central criterion at the time of purchase
The study shows that almost nine out of ten Indians take AI resources into account before closing a deal. Esses features include voice assistance, content creation, smart search and automatic personalization. Jovens and residents of Tier-II cities appear among those who most consider the technology.
- Recursos AI for productivity and entertainment appeals primarily to younger audiences
- Mulheres report greater use of functions that organize daily routines
- Compradores from mid-sized cities value AI that improves everyday performance
The research reveals that the focus has shifted from raw hardware to real-world usage. Processador, camera and battery remain important, but they are no longer the only decisive ones.
Câmera still leads, but AI gains ground quickly
Apesar from the strength of AI, camera quality remains a factor cited by 57% of respondents. Desempenho overall and price also appear with relevant weight. The report highlights that consumers expect camera, battery and speed to be minimum standards today. The difference comes from the intelligent functions.
Muitos users already apply AI to simple tasks. Exemplos include automatic photo editing, real-time translation and blocking of unwanted calls. The integration of these capabilities makes a difference in the perception of value of the device.
EMI and colorful design help you sell more
Cerca 33% of buyers use installments via EMI to purchase higher specification models. Outros 64% prefer cell phones with vibrant colors and a design that expresses personality. Esses elements combine with the quest for complete experience.
The device exchange cycle has also lengthened. Usuários better assess long-term cost-benefit and prioritize devices that deliver continuous utility thanks to AI.
What changes for the Indian market
Marcas like Samsung, Vivo, Xiaomi and Oppo invest heavily in integrated AI capabilities. The report projects that this trend should strengthen in the entry and intermediate segments, where the majority of sales at Índia are.
Compradores are now looking for phones that understand personal habits and optimize tasks. Isso includes everything from route suggestions to organizing your schedule and editing videos with just a few taps.
Flipkart and Counterpoint observe that the Indian consumer has matured. Ele wants technology that solves real problems rather than impressive numbers on paper.
Ficha current behavior technique
- 89% consider AI resources in purchasing decisions
- 57% still prioritize camera quality
- 45% pay more for better overall performance
- 64% choose colored devices for aesthetics
- 33% use EMI for premium models
The study reinforces that the market is moving towards more personalized experiences. Artificial Inteligência ceases to be a differentiator and becomes a basic expectation for most buyers.
