British pilot Lewis Hamilton has taken on the position of director of M24, a new historic space located at the entrance to the 24 Horas circuit of Le Mans, at França. The appointment places the seven-time Fórmula 1 world champion as the main public face and patron of the institution. The site houses an extensive collection of machines and artifacts that document a century of motorized competitions. The athlete’s presence aims to attract a diverse audience to the galleries.
The initiative replaces the old facilities dedicated to the French endurance race and proposes a modern approach to preserving sporting memory. The project is born from a direct collaboration between Automobile Club de l’Ouest and watch manufacturer Richard Mille. The curation of the collection seeks to integrate the technological evolution of engines with the personal trajectories of professionals involved in the tracks over the decades. Especialistas in museology worked on the concept for three years.
Exibição permanent single-seater Mercedes-Benz W09
The main attraction of the main exhibition is the Mercedes-Benz W09. The original vehicle was driven by the Brit himself during the 2018 Fórmula 1 season. The machine secured the driver’s sixth world title and consolidated a period of hegemony for the German team in the top category of motor sport. The car is positioned in the center of the main hall with dedicated lighting.
The car’s presence illustrates the aerodynamic transition and improvement of hybrid power units introduced in the past decade. The model shares space with other legendary prototypes that are rarely seen outside of automakers’ private collections. Engenheiros and mechanics consider the 2018 chassis a milestone in the development of electronic systems for recovering kinetic and thermal energy. The thermal efficiency of this engine surpassed the fifty percent mark at the time of its launch.
The German team accumulated eight consecutive world constructors’ titles between 2014 and 2021. The single-seater on display embodies the technical excellence achieved by the designers at the Brackley factory, at Inglaterra. Visitors can closely observe the details of the side deflectors and the complexity of the front wing that characterized the technical regulations of that specific era. Cada exposed carbon fiber piece has its original manufacturing documentation and history of use in the championship stages.
Estrutura architectural and cultural proposal of M24
The complex was built exactly on the land of the former museum of the 24 Horas of Le Mans, completely modernizing the local infrastructure. The building’s architecture favors natural lighting and creates wide corridors for public circulation around the classic and contemporary cars. The space functions as a high-tech historical documentation center rather than just a static display garage for vintage vehicles.
The digital collection complements the physical objects through interactive panels and high-definition audiovisual projections spread across the floors. Arquivos from past championships, old telemetry and unpublished photographic records make up the database accessible to researchers and engineering students. The institution documents the courage of competitors and the constant innovation of international automakers throughout the eras of competition.
The site management established clear guidelines for the organization of the thematic galleries, facilitating the chronological understanding of historical facts. The main sections are divided as follows for public visitation:
- Área dedicated to the pioneers of European motorsport at the beginning of the 20th century and their rudimentary combustion engines.
- Galeria focused on the evolution of safety, helmets and flame-retardant suits used by professional pilots.
- Setor exclusive to mechanical innovations exhaustively tested in the French endurance test over a hundred years.
- Espaço interactive about the modern era of Fórmula 1 and the gradual transition to sustainable fuels and electric motors.
The Briton emphasized the human nature of the exhibition during the official presentation of the project to the European press. The pilot explained that the place narrates the trajectories of men and women who dedicated their lives to the development of motor sport. The technology gains real meaning through the experiences of those who operated the machines in extreme conditions of speed, rain and intense physical exhaustion during the early hours of racing.
Calendário operation and guest access
The institution’s doors remain open throughout all months of the year, following the tourist calendar in the Sarthe region. The administration has defined a temporary free policy for the public who purchase tickets for the traditional endurance race. The main event takes place annually between the 10th and 14th of June on the La Sarthe route. Milhares of fans camp on the outskirts of the circuit during this particular week of non-stop activity.
The strategic location at the main entrance to the race track facilitates logistics for tourists who travel long distances to follow the track activities. Fãs from different parts of the world are able to integrate the historic visit with the immersive experience of attending free training and night qualifying sessions. The complex has a complete infrastructure with common areas, themed restaurants and educational spaces designed specifically for children and teenagers.
Guias specialists lead school groups and explain the basic concepts of physics and aerodynamics applied to the competition vehicles displayed in the halls. The educational program aims to bring the lay public closer to the world of professional racing in a didactic and visual way. The central objective is to demystify the complexity of high-performance engines and demonstrate how innovations tested on the tracks reach passenger cars used in everyday life in cities.
Influência of the pilot in the curation of the historical collection
The choice of the seven-time champion for the position of director reflects the undeniable weight of his trajectory in the contemporary global sporting scenario. The professional holds the absolute records for victories and positions of honor on the starting grid in the history of Fórmula 1. His active participation gives technical legitimacy to the project and attracts the attention of a new generation of enthusiasts to the importance of preserving international automotive memory.
The athlete’s involvement goes beyond simply providing an image for advertising campaigns or façade opening events. Ele works directly on the approval of the pieces that are part of the temporary exhibitions and suggests narrative approaches for the guides of the cultural complex. The practical experience accumulated in more than fifteen years of competitions at the highest level informs the editorial decisions of the museology team hired to manage the space.
The partnership strengthens the institutional connection between the different elite categories of world motorsport. The presence of a single-seater icon at the heart of long-distance racing demonstrates the universality of the passion for motor sport in all its technical aspects. The space is consolidated as a definitive meeting point for researchers, engineers, historians and admirers of speed who seek to understand the mechanical evolution of the last century.

