WhatsApp started testing its Premium subscription, called WhatsApp Plus, on Brasil at a cost of R$7 per month. The new modality was released to an undetermined number of users who have already started reporting access on social networks. The launch represents Meta’s first consolidated attempt to charge for the Premium version of the country’s most popular messaging application.
Funcionalidades subscription exclusives
The subscription includes a set of features that seek to differentiate the experience of paying users. The main benefits offered are:
- Novos custom icons on cell phone
- Novas ringtone options for calls
- Suporte for up to 20 conversations pinned to the home screen
- Mais colors and themes to customize the interface
- Pacotes exclusive animated stickers
- Configurações specific to entire conversation lists
Meta recognizes that most of these features do not offer a significant difference in usability compared to the free version. The company promises that more features will arrive over time, although there is no official forecast for new releases.
Como access WhatsApp Plus
Subscription access is not yet universal. Usuários who received the release must follow a specific procedure within the application to contract the service:
Abra as Configurações from WhatsApp and locate the “Subscriptions” option. Selecione or WhatsApp Plus and proceed with the requested payment steps. The dedicated section may not appear on all cell phones in this testing phase, as the release occurs gradually by Meta.
Desenvolvimento and subscription context
The development of WhatsApp Plus has been going on for several months. Meta officially launched subscription this month, marking the beginning of the large-scale testing phase. The price of R$7 per month is only applied at this initial moment, and it is not clear whether it will be maintained in the broad launch of the service for all Brazilian users.
Meta’s strategy with WhatsApp Plus aligns with trends in the messaging app industry, where premium subscription models are gaining ground. The monthly cost is affordable by Brazilian standards, positioning itself as an optional service for users who want customization and additional features without the need for critical functionalities.
Disponibilidade and next steps
Ainda there is no information about when the subscription will be made available to all WhatsApp users on Brasil. Meta has not released an official timeline for expanding access beyond the current testing phase. Usuários who cannot view the subscriptions section in their accounts should keep the application updated and wait for the gradual release of the service on their devices.