Aston Villa officially presented the home kit for the 2026/27 season, the result of a collaboration between the English club and adidas. The new kit pays homage to the bold designs of the 1960s, when the club won its biggest European titles, whilst maintaining the traditional colors of maroon and blue with a clean, elegant look.
Design rescued from the club’s golden era
The shirt marks a significant change from the current uniforms. Diferencia is one of the raglan sleeve shirts that Aston Villa currently wears, usually accompanied by gold details. The new uniform takes up bolder concepts from that historical period, combining the traditional color palette with a modern and sophisticated aesthetic.
Calções and fluorescent blue socks complete the look of the maroon shirt. The combination represents a bridge between the club’s glorious past and the technical demands of contemporary football.
Advanced Tecnologia for field performance
The piece was made with CLIMACOOL+ technology, developed by adidas to optimize athletes’ comfort during matches. The fabric allows ventilation that favors natural air circulation over the body, while quick-drying absorbs sweat, keeping players dry throughout the game.
Essa technology represents a commitment from the club and the brand to offering high-performance equipment, ensuring that athletes have the best physical conditions to perform in national and international competitions.
Campanha audiovisual with classic tone
The launch of the kit was accompanied by a short film inspired by the kit’s design. The video follows the iconographic format of Pathé newsreels, instantly recognizable for the traditional narration, dynamic structure and visual style particular to that era.
The film captures the positive energy surrounding the club and features:
- Jogadores from the main team
- Técnico Unai Emery
- Lendas from the club
- Referências to European glories of the past
The audiovisual production reinforces the narrative of continuity between Aston Villa’s historical legacy and its current ambition to compete at a high European level.
Disponibilidade and sales channels
The home kit for the 2026/27 season was available from 9am on Thursday, May 28th. The product is accessible through multiple sales channels, allowing fans from different regions to purchase the item.
Points of sale include:
- Villa Park (official club store)
- Loja Bullring
- adidas.co.uk
- shop.avfc.co.uk
The broad distribution strategy reflects the club and brand’s expectation of strong demand for the new kit, especially considering the historical relevance of the design and the growth of Aston Villa’s fan base in recent years.