Disney+ announced this Tuesday (26) the launch of Disney+ Benefícios on Brasil. The program offers exclusive benefits to the platform’s subscribers through partnerships with Spotify, 99, 99Food, Cinemark and Mundo Pixar. Renato D’Angelo, General Manager of Disney Brasil, stated that the initiative represents a new consumer relationship strategy, expanding the perceived value of the subscription with experiences linked to the Disney, Pixar, Marvel, Star Wars and National Geographic franchises.
Descontos and program advantages
99 and 99Food will offer monthly coupons for 12 months with discounts of up to 50% on runs and orders. Spotify will provide 3 free months of the Premium plan for new users and 2 months free of charge for eligible former subscribers. Cinemark maintains 50% discount on tickets and benefits on cinema combos. Mundo Pixar continues with discounts on the immersive experience on display at Rio and Janeiro.
Benefits include:
- Cupons monthly from 99 and 99Food with discounts of up to 50%
- Três free months of Spotify Premium for new subscribers
- Dois free months for eligible former Spotify users
- 50% off Cinemark tickets
- Vantagens in combos in the cinema chain
- Descontos on Mundo Pixar on Rio of Janeiro
Ativações and special draws
The program includes promotional actions linked to the main Disney releases. Assinantes participated in draws for the Brazilian debut of Mandaloriano and Grogu. Ativações linked to the release of Toy Story 5 is in preparation. The strategy seeks to deepen user engagement with the platform’s exclusive content.
Modelo tested and expanded on América Latina
Juliana Oliveira, vice president of Direct to Consumer at Disney, stated that Brasil was the first market to receive the program’s continuous model after testing on América Latina alongside México and Argentina. The company’s internal Pesquisas highlighted strong consumer interest in benefits in mobility, delivery and entertainment, motivating the decision to expand the initiative to the Brazilian market with a permanent offer.
Strategic Prioridade for Disney on Brasil
Renato D’Angelo highlighted that the Brazilian market is among the best in satisfaction and engagement with the brand. The country has become a priority for events such as D23 Brasil, Mundo Pixar and Disney Magic Run. The expansion of Disney+ Benefícios reinforces the company’s commitment to strengthening its position in the Latin American market, leveraging research data that demonstrates subscriber demand for integrated experiences that combine streaming with mobility services and in-person entertainment.