Netflix expands its game offering with the launch of Fifa World Cup Launch Edition, an official simulation of the 2026 World Cup in partnership with FIFA. The trial version has been available to subscribers in Brazil since the beginning of the week. The full launch takes place on Thursday, June 11th, the opening date of the tournament.
The title allows players to control any of the 48 classified teams, choose between 16 real host stadiums and use the 1,248 athletes called up. The experience focuses on quick and accessible games, ideal for those looking for fun without the need for dedicated consoles. Up to four people can participate at the same time, with the smartphone acting as a control after scanning a QR code on the TV or computer screen.
Partnership expands Netflix’s presence at sporting events
The initiative marks an important step in the platform’s gaming strategy, which has been investing in the segment since 2021. Developed by Delphi Interactive and Refactor Games, FIFA World Cup Launch Edition arrives in Brazilian Portuguese and ten other languages. The production does not require any additional download and runs directly on the Netflix game catalog.
Subscribers find the game in the dedicated section. The simple mechanics prioritize local or online multiplayer gameplay, transforming the living room into a stadium. Unlike traditional simulations, the focus is on collective emotion and easy integration with mobile devices already present in the user’s home.
How cell phone control works
The smartphone control system facilitates access to different player profiles. Just start the game on the TV, scan the QR code and use the device as a virtual joystick. This approach reduces technical barriers and encourages group sessions.
- Up to four simultaneous players in a match
- Selection of any team in the tournament
- 16 official stadiums reproduced
- Immediate access at no extra cost for subscribers
The list of features reinforces the casual nature of the title, designed to keep up with the World Cup hype without requiring intense dedication.
Complementary content in the Netflix catalog
Along with the game, the platform reinforces the football theme with original productions. The series Brasil 70 A Saga do Tri, from O2 Filmes, tells the story of the team towards their third title. Documentaries about the tetra and profiles of players such as Ronaldinho Gaúcho are also part of the thematic collection.
In the international market, Netflix signed an agreement to broadcast the 2027 Women’s World Cup, based in Brazil. Talks about the 2030 Men’s World Cup are ongoing with FIFA. These movements show an effort to occupy space in the world of football even without linear broadcast rights for the 2026 men’s edition.
Fifa World Cup Launch Edition technical sheet
The game is an accessible alternative for fans who want to experience the tournament in an interactive way. The test version in Brazil allows performance and mechanics to be evaluated before the global rollout. Daily updates should align content with actual competition results.
Delphi Interactive, responsible for other titles, handles publishing together with Netflix Games. The project respects official FIFA licenses, guaranteeing authenticity in teams, stadiums and players. Initial tests also took place in Germany, with expansion planned for dozens of countries from June 11th.
Impact on the growth of mobile games on the platform
Since the beginning of offering games, Netflix has sought to attract varied audiences. The launch in line with the World Cup represents one of the biggest bets so far, combining interactive entertainment and a global event with a large audience. The simplicity of cell phone control may appeal to families and groups of friends who rarely play traditional video games.
Experts monitor how the initiative influences subscriber retention during the tournament period. The game is suitable for both those who follow real matches and those who prefer to simulate their own results.
The FIFA World Cup Launch Edition reinforces Netflix’s positioning as a complete entertainment hub, which goes beyond series and films. With the tournament about to start, the title comes at an opportune time to engage the Brazilian public, passionate about football.
