Robbie Williams will return to Brazil after 20 years for a unique show in São Paulo. The 52-year-old British singer performs on October 13th at Allianz Parque, with the Britpop tour. He promises to live the experience “as if it were the first time”, different from the quick visit in 2006.
That show was part of the Close Encounters tour, which mixed career hits with tracks from the Intensive Care album. Williams was going through a difficult period, marked by mental health problems, high anxiety and alcohol and drug addiction. He described the phase as “strange”, “terrifying”, “fun” and “traumatic” at the same time.
Many of these challenges came to life in the 2024 biopic Better Man, in which Robbie himself is played by a CGI ape — a creative choice that reflects how he saw himself in those turbulent years. The film, directed by Michael Gracey (The Greatest Showman), explores the star’s meteoric rise, fall and comeback.
Now, as a family man, Williams is experiencing a more stable phase. The music remains central, but with greater balance. He declares himself a local, with a tattoo in honor of Stoke-on-Trent, his small hometown in England, and compares international success to “being successful on Mars”.
Robbie Williams and the Britpop troll
In January 2026, the singer surprised by releasing the Britpop album. The title refers to the movement of the 1990s, led by bands like Oasis and Blur. But, according to him, it was a joke. “I chose that name because I’m British and because I make pop music”, he explained, with a serious face, before admitting the joke.
At the time, he wasn’t part of Britpop. I was in Take That, a more electronic pop boy band. With the new album, Williams got closer to the rock that he admired in his “colleagues” Gallagher. The result was historic: Britpop became their 16th number 1 album in the UK, surpassing the Beatles’ record of 15.
When asked about the feat, he mixed embarrassment and relief. “They’re the Beatles and I’m Robbie from Stoke-on-Trent. But I can also breathe a sigh of relief because nothing bad happened along the way,” he commented. The album allowed him to explore references from the 1990s that he was unable to use in the boy band.
Dopamine Era and Activism as a Father
Williams often highlights the 1990s as the last great period of cultural innovation, with time to “breathe” after the events. Today, he criticizes the instant dopamine culture of social networks. “Something happens, and a second later something else happens,” he noted.
He and his wife, Ayda Field, are activists in the Raise the Age campaign, which advocates raising the minimum age for access to the most harmful social networks in the United Kingdom to 16 years old. The couple has four children, aged between 6 and 12, and sees the topic as one of the biggest technological issues of today. The initiative gained support from parliamentarians and reflects growing concerns about the mental health of children and adolescents.
The return to Brazil comes at a time of consolidation in Williams’ career. With more than 16 albums topping the UK charts, the artist turns the Britpop tour into a celebration of hits and new music. For Brazilian fans, the performance at Allianz Parque represents not only nostalgia, but the chance to see a more mature Robbie, willing to truly connect with the country.
The show opens at 5pm and starts at 9pm. Tickets are on sale through the official platform.
