An exclusive version of the messaging application, called WhatsApp Plus, is already being tested in several countries, and Brazilian users are starting to have access to this new option. This is a premium subscription plan offered by Meta, which aims to enrich users’ experience with additional features and customizations.
Importantly, the fundamental and free services of the original application remain unchanged and fully functional. However, anyone who opts for a WhatsApp Plus subscription will have access to sticker packs with animations, a selection of distinct icons, personalized ringtones for calls and a significant increase in the number of conversations that can be pinned to the top, allowing up to 20 highlighted chats.
The intention behind this initiative is to gauge users’ interest and willingness to invest financially in improved features. The subscription, which is being offered free of charge for 30 days in Brazil as part of the testing phase, although with some features not yet fully operational, will have a monthly cost of R$7, in line with prices in other regions where the service already operates. This movement by Meta reflects the company’s broader strategy to diversify its revenue sources and monetize its platforms, following the example of similar initiatives such as Meta Verified, seeking to create additional value for users willing to pay for differences.
Attention to the features still under development in WhatsApp Plus
The official WhatsApp portal issues a statement to users, highlighting that “Some features are being rolled out and may not be available to you at this time.” The company advises users to “Keep WhatsApp updated to have access to new features as they become available.”
The application adds that “the benefits and availability of WhatsApp Plus may vary by region”, indicating that the offering of features may not be uniform in all markets.
Details of exclusive features of WhatsApp Plus
With the premium version of WhatsApp, subscribers can enjoy several advantages:
- Share premium stickers with special effects.
- Choose unique themes and icons to customize the look of your WhatsApp.
- Pin up to 20 conversations so that important conversations are at the top of your list.
- Set premium ringtones for your most important contacts.
- Personalize conversation lists with custom alerts, ringtones, and themes.
Complete guide on how to get WhatsApp Plus
For those who want to activate their WhatsApp Plus subscription, some requirements must be observed:
- Use a phone number from a country where WhatsApp Plus is available.
- Have an active WhatsApp account.
- Accept the Meta Subscription Terms of Service and follow the WhatsApp Terms of Service as well as the Meta Community Standards.
After completing the WhatsApp Plus subscription, the user must access the application, go to Settings, then Subscriptions and, finally, WhatsApp Plus to view the full list of benefits and start using them.
Crucial points about renewing and managing the premium modality
The WhatsApp Plus subscription is set to automatically renew monthly unless the user chooses to cancel it. Billing is done on the same date as original purchase each month. If the billing date falls on a non-existent day (such as the 31st in a 30-day month), the amount will be debited on the last day of that month. It is possible that a promotional offer will be applied when you first subscribe to the service.
To manage your subscription, it is essential that the user uses the same application, the same type of device and the same account through which the subscription was originally made.
The acquisition of WhatsApp Plus is restricted to mobile devices, and it is only possible to subscribe to WhatsApp Messenger for iPhone or Android.
Additionally, each WhatsApp account is allowed to have only one active WhatsApp Plus subscription at a time.
