Real Madrid unveiled its new third kit for the 2025/26 season on Friday, August 8, 2025, in a striking event in Madrid, Spain. The predominantly blue jersey with white details revisits the style of the 2013/14 season, when the club won its tenth Champions League, known as “La Décima.” Stars like Jude Bellingham, Kylian Mbappé, and Vinícius Júnior led the promotional campaign, boosting the club’s global appeal. Inspired by the old seats of the Santiago Bernabéu stadium, the kit features the phrase “90 minutes at the Bernabéu are very long” on the collar, a mantra cherished by Madridista fans. Produced by Adidas, the launch aims to blend tradition and modernity, with the kit set to debut at the Club World Cup. It is already available in the club’s official stores, sparking excitement among fans.
The kit’s reveal was accompanied by a promotional video emphasizing the players’ emotional connection to the club. Bellingham, Mbappé, and Vini Jr. appeared in dynamic scenes showcasing the new jersey in a setting reminiscent of the Santiago Bernabéu. The campaign reinforces Real Madrid’s identity as a global football powerhouse, merging history with innovation.
- Key features of the kit:
- Predominantly blue color, inspired by the 2013/14 season.
- White details on Adidas stripes and Fly Emirates logo.
- Iconic phrase on the collar, celebrating the Bernabéu mystique.
- HEAT.RDY technology fabric for enhanced player comfort.
The blue color choice recalls a glorious era for the club while incorporating modern elements to attract new generations of fans. The kit is already seen as a collector’s item, with high demand expected in the global market.
Design and historical inspiration
The third kit for the 2025/26 season pays tribute to the triumphant 2013/14 campaign, when Real Madrid, led by stars like Cristiano Ronaldo and Gareth Bale, clinched the Champions League. The light blue shade, paired with white details, recreates that era’s aesthetic but with a contemporary twist. Adidas, the club’s long-time partner, included elements celebrating the Santiago Bernabéu, such as a texture inspired by the stadium’s old seats.
The phrase “90 minutes at the Bernabéu are very long” on the inner collar is an emotional highlight. It reflects the pressure opponents face playing at the Madridista stadium, where the crowd is known for turning matches into true challenges. The design also uses HEAT.RDY technology, which regulates temperature and ensures comfort for players during games.
- Kit design elements:
- Light blue tone, echoing the club’s history.
- Texture inspired by Bernabéu’s seats.
- Adidas and Fly Emirates logos in white.
- Collar with a phrase exalting the stadium’s mystique.
The kit was crafted to be both functional and visually striking, focusing on performance and visual identity. The use of lightweight, breathable materials underscores Adidas’ commitment to quality.
Stars in the launch campaign
The promotional campaign spotlighted three of football’s biggest names: Jude Bellingham, Kylian Mbappé, and Vinícius Júnior. Each player brought their unique flair to the promotional material, reinforcing Real Madrid’s global impact. Bellingham, with his charisma, appeared in dynamic poses, while Mbappé, with his signature arms-crossed celebration, added a touch of sophistication. Vini Jr. embodied energy and connection with the Brazilian fanbase, a key market for the club.
The promotional video, filmed at the Santiago Bernabéu, blended footage of the players in action with scenes highlighting the club’s history. The choice of Bellingham, Mbappé, and Vini Jr. as the main stars reflects Real Madrid’s strategy to solidify its image as a team of global icons. Other players, such as Éder Militão and Federico Valverde, appeared in supporting photos, but the trio stole the spotlight.
Commercial impact and fan expectations
The launch of the third kit is already shaking up the market. Available at Real Madrid’s official stores and Adidas’ website, the jersey is priced between 100 and 150 euros, depending on the model (fan or player version). High demand is anticipated, especially in markets like Brazil, where Vini Jr. is an idol, and France, with Mbappé’s popularity.
The kit is also expected to attract collectors, as the nod to the 2013/14 season evokes nostalgia among longtime fans. Additionally, the collar phrase adds an emotional element that strengthens ties with supporters. Social media posts show enthusiasm, with fans praising the design and the choice of blue as the primary color.
- Factors driving sales:
- Involvement of stars like Bellingham, Mbappé, and Vini Jr. in the campaign.
- Tribute to the “La Décima” conquest in 2013/14.
- Modern design paired with the club’s tradition.
- Global availability in physical and online stores.
The kit is expected to be a commercial hit, especially with the upcoming Club World Cup, where Real Madrid plans to debut the new jersey.
Connection to the Club World Cup
The third kit will be worn by Real Madrid at the 2025 Club World Cup, a tournament featuring the world’s top clubs. The debut is scheduled for the match against Red Bull Salzburg in the competition’s third round. The choice of the kit for the tournament reflects the club’s intent to make a statement with a piece that blends history and innovation.
The Club World Cup will be a global stage for the new kit, with broadcasts reaching millions of viewers. The presence of players like Bellingham, Mbappé, and Vini Jr. is expected to amplify the campaign’s reach, attracting new fans. As the current Champions League titleholder, Real Madrid enters the tournament as a favorite, and the blue kit will symbolize this ambition.
Fan reactions and social media buzz
The kit’s reveal generated significant buzz on social media. Real Madrid fans praised the design, highlighting the reference to the 2013/14 season and the vibrant blue color. Comments on digital platforms call the jersey one of the season’s best, with the collar phrase often described as a brilliant touch.
Fans also shared montages featuring players wearing the kit, while others speculated about its impact on matches. The campaign featuring Bellingham, Mbappé, and Vini Jr. was well-received, with many noting the trio’s chemistry. The hashtag #RMCFThird, used by the club, quickly gained traction, underscoring the success of the marketing strategy.
- Fan reactions:
- Praise for the design inspired by “La Décima.”
- Appreciation for the collar phrase as an emotional touch.
- Excitement over the stars’ involvement in the campaign.
- Anticipation for the kit’s debut at the Club World Cup.
Legacy of the kit and next steps
The third kit for the 2025/26 season is more than just apparel—it’s a symbol of Real Madrid’s history and ambition. The decision to revive the 2013/14 blue, combined with modern elements, shows careful attention to balancing tradition and innovation. The campaign with Bellingham, Mbappé, and Vini Jr. highlights the strength of the current squad, which aims to emulate past glories.
In the coming months, the kit will be seen in key matches, including the Club World Cup and LaLiga games. It is expected to become iconic among fans, both for its design and historical significance. Real Madrid plans to release special editions, such as signed versions, to further boost engagement.
