Digital influencer Iran Ferreira, known as Luva de Pedreiro, was admitted to the cardiac Intensive Care Unit (ICU) of Nossa Senhora das Neves Hospital in João Pessoa on the morning of Tuesday, August 12, 2025. He was diagnosed with bradycardia, a condition characterized by a slower-than-normal heart rate, which can cause symptoms such as dizziness, fatigue, shortness of breath, and even fainting. The admission was urgent after the 23-year-old showed concerning symptoms, and he remains under intensive care while undergoing tests to determine the cause of the condition. The news, confirmed by sources close to the influencer, sparked widespread concern among fans and followers awaiting updates on his health. The hospital has not provided a discharge timeline, and Iran’s team has yet to issue an official statement.
Iran Ferreira, originally from Feira de Santana, Bahia, gained millions of followers with his charismatic soccer videos, marked by catchphrases like “Receba!” and “Obrigado, meu Deus.” His journey from humble beginnings to partnerships with global brands makes the news of his hospitalization particularly impactful for his audience.
- Main symptoms reported: dizziness, fatigue, and possible shortness of breath.
- Location of admission: Nossa Senhora das Neves Hospital, João Pessoa.
- Medical condition: bradycardia, with heart rate below normal.
- Current status: under intensive care, no discharge timeline.
Details of the health condition
Bradycardia, diagnosed in Iran Ferreira, occurs when the heart beats at a rate below 60 beats per minute at rest, potentially impairing blood and oxygen circulation. In mild cases, it may be asymptomatic, but in more severe instances, like the one leading to the influencer’s hospitalization, it requires intensive monitoring. Doctors at Nossa Senhora das Neves Hospital are conducting tests to identify whether the bradycardia stems from factors such as electrolyte imbalances, issues with the heart’s electrical system, or external triggers like physical or emotional stress.
The lack of detailed information about Iran’s condition keeps his followers concerned. Bradycardia can be managed with medications, lifestyle changes, or, in rare cases, a pacemaker. However, the hospital has not clarified the severity of the case or the next steps in treatment. The medical team is keeping the influencer under observation to ensure stability and prevent complications.

Reaction among fans and social media
The news of Luva de Pedreiro’s hospitalization quickly gained traction on social media, with thousands of supportive messages shared. Fans who followed his meteoric rise expressed solidarity and hopes for a speedy recovery. Iran’s girlfriend, Távila Gomes, used social media to reassure followers, stating that he is stable and receiving proper care, though she provided no details on the cause of the admission.
- Supportive messages: thousands of comments on posts related to the case.
- Távila’s update: Iran is stable but undergoing further tests.
- Social media impact: hashtag #ForçaLuva trending on digital platforms.
The online mobilization reflects the public’s affection for the young Bahian, whose charisma and story of perseverance have won admirers in Brazil and beyond. Soccer clubs, partner brands, and other influencers also voiced support, highlighting Iran’s significance in the digital space.
Luva de Pedreiro’s journey
Iran Ferreira became a phenomenon by sharing videos of himself playing soccer on dirt fields, often wearing construction gloves, which inspired his nickname. His authenticity and catchy phrases turned him into a beloved figure, amassing over 20 million followers on platforms like Instagram and TikTok. He has collaborated with major sports figures like Neymar and Ronaldinho and secured international brand deals, establishing himself as one of Brazil’s top digital influencers.
Born in a rural community in Bahia, Iran faced financial struggles before fame. His story of overcoming challenges, combined with his talent for engaging content, led to lucrative contracts and appearances at sports events. However, his current hospitalization raises concerns about how the intense pace of work and public exposure may have affected his health.
Understanding bradycardia and its risks
Bradycardia can affect individuals of all ages, though it is more common in older adults or those with a history of heart issues. In Iran’s case, the influencer’s young age surprised experts, who note that factors like stress, dehydration, or underlying conditions can trigger the issue in younger individuals.
- Common causes: sinus node issues, hypothyroidism, medications.
- Symptoms: dizziness, weakness, fainting, chest pain.
- Treatments: medications, pacemaker, lifestyle adjustments.
- Prevention: regular heart monitoring and healthy habits.
While bradycardia is not always severe, the need for ICU care suggests Iran’s case requires special attention. Without details on his medical history, speculation is limited, but the medical team is focused on stabilizing his condition and identifying its cause.
Nossa Senhora das Neves Hospital
Nossa Senhora das Neves Hospital, where Iran is admitted, is one of Paraíba’s leading healthcare facilities. Located in the Torre neighborhood of João Pessoa, the hospital is known for its modern infrastructure and specialized care, including a state-of-the-art cardiac ICU. Part of the Rede D’Or network, it is recognized for high-quality standards and patient safety.
The institution has been noted for innovations, such as non-invasive brain monitoring techniques, and holds international certifications for excellence. Its selection for Iran’s treatment reflects its reputation for handling complex cases, particularly in cardiology.
Awaiting updates
As Iran Ferreira remains in the ICU, anticipation for new information grows. The lack of official statements from the influencer’s team or the hospital keeps the public on edge, but supportive messages continue to flood social media. Luva de Pedreiro’s journey, marked by resilience and charisma, fuels the hope for his swift recovery.
Bradycardia, though treatable in most cases, requires precise care, and the medical team is working to ensure Iran receives the best treatment possible. Fans and admirers eagerly await positive news as the influencer navigates this challenging moment.