Apple announced the iPhone 17 Pro Max, set for release in September 2025, with innovations poised to redefine the smartphone market. The device, part of a four-model lineup, will be unveiled between September 8 and 10, with pre-orders starting September 12 and retail sales on September 19. Featuring a 200 MP camera, a 7,300 mAh battery, and the A18 Pro chip, it blends premium design with top-tier performance. Its arrival in Brazil is confirmed, with prices starting at R$ 7,000, depending on taxes and exchange rates.
- 200 MP camera with 10x optical zoom.
- 7,300 mAh battery with 90 W fast charging.
- A18 Pro chip with 25% performance boost.
- Apple Pencil support for enhanced productivity.
Premium titanium design
The iPhone 17 Pro Max uses titanium and frosted glass for a lightweight, durable build. Slimmer bezels improve ergonomics, and IP68 certification ensures water and dust resistance. Available in Titanium Blue, Space Black, Silver, and Deep Red, it minimizes fingerprints compared to the iPhone 16 Pro Max.
High-quality OLED display
The 6.9-inch OLED display reaches 2,500 nits of brightness, ideal for sunlight visibility. ProMotion 120 Hz ensures smooth scrolling, while Dolby Vision and HDR10 enhance multimedia. An anti-reflective coating reduces glare, and True Tone adjusts colors automatically. The display excels in video editing and gaming. Compared to its predecessor, it offers a larger viewing area without sacrificing portability.

Powerful A18 Pro performance
The A18 Pro chip, built on a 3 nm process, boosts CPU performance by 25% and GPU by 30%. With 12 GB of RAM, it handles multitasking and heavy apps seamlessly. The Neural Engine accelerates AI tasks like image editing. Storage options range from 256 GB to 2 TB.
Advanced camera system
The 200 MP main sensor delivers sharp images with 10x optical zoom and optical stabilization. The 32 MP front camera, embedded under the display, ensures high-quality selfies. Cinematic Mode supports 8K recording at 30 fps.
Long-lasting battery life
The 7,300 mAh battery, the largest in an iPhone, supports up to 2.5 days of regular use. With 90 W fast charging, it reaches 100% in under 40 minutes, and 45 W MagSafe enables wireless convenience. Silicon-carbon technology keeps the device compact. Smart Sleep mode optimizes standby power.
Cutting-edge connectivity and AI
The iPhone 17 Pro Max supports Wi-Fi 7, advanced 5G, and satellite calls for emergencies. Running iOS 18, it integrates advanced AI with writing assistants and a VisionOS-inspired interface. Apple Pencil support enhances creativity, while iVault ensures security with biometric encryption.