Samsung announced the resumption of the Galaxy S26 Plus in the flagship lineup for 2026, with a launch scheduled for February during the Unpacked event. The decision reverses the initial plan to replace the model with an ultra-thin Edge variant, after the Galaxy S25 Edge recorded lower-than-expected sales. The Plus, with a 6.7-inch screen and Exynos 2600 chipset, maintains the traditional structure of three models: S26, S26 Plus and S26 Ultra. The strategy prioritizes brand recognition and meets the demand for larger screens.
- S25 Plus sales: 5.05 million units in three months.
- S25 Edge sales: 1.31 million in the same period.
- Launch event: Unpacked, February 2026.
- Chipset: Exynos 2600 (base and Plus), Snapdragon 8 Elite Gen 5 (Ultra).
Reasons for strategic change
Samsung suspended development of the Galaxy S26 Plus to focus on the Edge, but the weak commercial performance of the S25 Edge prompted the reversal. Reports indicate that the ultra-thin model did not meet market targets, leading the company to resume the Plus in October 2025.
The decision reinforces consumers’ preference for devices with larger screens and robust batteries, characteristics of Plus. The company adjusted the production schedule to include the model without delaying the launch.
Galaxy S26 Plus technical specifications
The Galaxy S26 Plus will have an Exynos 2600 chipset, manufactured using a 2 nm process for greater energy efficiency. The battery maintains a capacity of close to 5,000 mAh, with 45W fast charging.
The 6.7-inch AMOLED screen offers a refresh rate of 120 Hz. The camera set includes a 50 MP main sensor, a 12 MP ultrawide sensor and a 12 MP telephoto lens with optical zoom.
The design features a vertical camera module, without the horizontal bar of the Edge. The model integrates One UI 8.5, based on Android 16, with expanded AI capabilities.
The Plus will have dimensions of 158.4 x 75.7 x 7.35 mm, slightly thicker than the Edge. Enhanced NFC antenna improves contactless payments.
Adjusted production and schedule
The resumption of development in October 2025 ensured a February 2026 launch. Pre-orders will begin shortly after Unpacked, with stocks ready for global distribution.
The Edge was postponed to a separate event in Q2 2026. Mass production of the Exynos 2600 began in September 2025, using gate-all-around technology.
Samsung guarantees seven years of software updates. Certifications in agencies such as Anatel prepare for arrival in Brazil inMarch.
Prices and market
Prices for the Galaxy S26 line are expected to rise due to new chipsets and optimized components. The base model can start at US$1,200 in international markets.
In Brazil, partnerships with operators will facilitate financing plans. The Plus model supports Qi2 wireless charging, expanding compatibility.
Market reactions
Analysts consider the return of Plus a wise decision to stabilize sales. The strategy aligns Samsung with competitors like Apple and Google, which maintain Plus variants.
Innovations and performance
The Exynos 2600 promises a 20% gain in graphics performance, with internal tests resolving heating issues. Enhanced DeX mode boosts productivity, while integration with Perplexity AI can improve native browser searches.
