News (EN)

Silicon Valley startups create copies of sites like Amazon and Gmail to train AI agents

Vale do Silício
Vale do Silício - LoveMetaverse/Shutterstock.com

Vale Silício Start-ups are developing nearly identical replicas of popular websites to train artificial intelligence systems. Empresas like AGI, Matrices and others recreate portals such as United.com, The practice has gained strength in recent months and has already generated legal notices for copyright infringement.

United Airlines identified a near-perfect copy of its official website over the summer. The replica had buttons, menus and even the company logo. Após formal notification, the responsible start-up changed the name to Fly Unified and removed brand elements.

These copies function as controlled environments where AI models learn to perform real tasks, such as booking flights or scheduling appointments.

The purpose of replicas goes beyond basic training

Cloned websites allow AI agents to practice complex interactions without interfering with the real traffic of the original portals. Desenvolvedores insert variations in scenarios to test different situations that can occur on the real web.

The technique accelerates learning to navigate and execute specific commands. Start-ups state that the method is essential for evolving current chatbots into agents capable of operating independently.

Companies involved expand scope of projects

AGI, led by Div Garg, maintains a modified version of the United Airlines website for internal testing. The company removed its original logo and name after receiving notice from the airline.

Matrices, co-founded by John Qian, develops replicas of several popular online services. Outras start-ups follow a similar strategy with e-commerce portals and productivity tools.

United Airlines reacts to unauthorized copying

Legal experts at the airline sent a formal takedown notice for copyright infringement. The replica had an identical layout to the official website, including links to frequent flyer programs.

The start-up immediately changed the domain and removed visual elements of the United brand. Não there were legal proceedings following the changes implemented by the technology company.

vale do silício
silicon valley – NorthSky Films/Shutterstock.com

AI agents can replace administrative functions

Developers design systems capable of booking tickets, scheduling meetings and creating reports automatically.

Evolution depends on training in environments that reproduce the complexity of the real internet. Réplicas eliminate the risks of direct testing on original sites with millions of active users.

Companies expect more sophisticated agents to take on tasks currently performed by administrative-level professionals. The advance represents an important step in the transition from chatbots to autonomous systems with greater capacity.

Technique generates debate about copyright on the web

Creating copies raises legal questions about use of layouts and trademarks. Companhias airlines and e-commerce platforms monitor the appearance of unauthorized versions.

Start-ups argue that replicas are private environments used only for internal development. Prática has intensified over the past six months in the Vale ecosystem of Silício.

Next steps include testing on a larger scale

Developers plan to expand the number of recreated sites in the coming months. Novas replicas must include banking and delivery platforms.

Continuous training aims to prepare agents to operate on any internet portal. Meta ultimate is to create systems that perform complex tasks with minimal human supervision.

The movement reflects growing investment by the technology sector in artificial intelligence agents. Empresas compete to launch the first commercial versions capable of replacing a significant part of the current administrative work.

To Top