Apple made several changes to its catalog throughout 2025, discontinuing 17 products to make room for updated versions compatible with artificial intelligence resources. Essa strategy occurred amid the launches of new iPhones, iPads, Macs and accessories, prioritizing devices with support for Apple Intelligence. The company kept only newer models on official sale, removing old options that did not meet new performance and connectivity standards.
The changes mainly affected the smartphone line, with the departure of models such as the iPhone 14, iPhone 15 and Pro variants from the previous year. Consumers now find options focused on more advanced processors and improved cameras. Essa renewal reflects the transition to a more integrated ecosystem, where AI plays a central role in everyday functions.
- iPhone SE (third generation);
- iPhone 14 and 14 Plus;
- iPhone 15 and 15 Plus;
- iPhone 16 Pro and 16 Pro Max;
- iPhone 16 Plus.
These devices were gradually discontinued, with replacements by iPhone 16e, iPhone 17 and Pro variants.
Changes to iPhones
The iPhone lineup underwent the biggest transformation in 2025, with Apple removing older models to emphasize compatibility with Apple Intelligence. The iPhone 16e replaced the SE and input options, bringing an A18 chip and OLED screen in a design without a physical button. Essa change eliminated the last devices with Touch ID and Lightning port in the official catalog.
The company also ended the sale of iPhone 16 Pro and Pro Max after the launch of the 17 series, which introduced new design and improved cooling. The end of the Plus variant marked a goodbye to large non-Pro screens, directing users to slim options like the iPhone Air. Todas the replacements prioritized processors capable of running AI tools locally.
Updates on iPads
The Apple tablets went through an accelerated renewal cycle, with the iPad Air M2 having a short useful life before the arrival of the M3. The Esse model has an exclusive Magic Keyboard keyboard, improving the productivity experience. The entry-level iPad (10th generation) was replaced by a version with the A16 chip, keeping it as the only option without full support for Apple Intelligence.
The discontinuation affected accessories shared with old Pro lines, forcing adaptations in new releases. Essas exchanges occurred in March, in line with Macs updates. Users have migrated to options with larger screens and superior performance in creative tasks.
Watches and accessories
The Apple Watch line has seen complete replacements, with the Series 10 giving way to the Series 11 and the Ultra 2 to the Ultra 3, which added 5G and satellite connectivity. The SE gained a temperature sensor and Sempre Ativa screen. Esses upgrades have improved health monitoring and autonomy.
In accessories, the AirPods Pro 2 were replaced by the third generation, with a heart sensor and superior audio. The old MagSafe charger was dropped in favor of the Qi2.2 version with 25W. The first generation Vision Pro received an M5 chip and a more comfortable headband, without changing the external design.
Renewal in Macs
The Apple computers received incremental updates, with the MacBook Air switching to an M4 chip and extended battery. Mac Studio replaced M2 Max/Ultra with M4 Max and M3 Ultra. The base MacBook Pro gained M5, paving the way for more powerful versions.
These changes occurred in March and October events, focusing on performance for AI and graphics. Rumores indicate M5 Ultra for 2026, expanding professional options. The line maintained a balance between high-performance notebooks and desktops.
Transition to the future
The year 2025 served as a transition period for Apple, with few radical new features but many replacements. The company prepared the ground for 2026, expected with launches such as a foldable iPhone and smart glasses. The focus remained on AI integration and unified ecosystem.
Discontinuations totaled 17 items, including old chargers and keyboards. Consumidores benefit from remaining stock at resellers, often with discounts. The strategy reinforces commitment to continuous innovation.
- Greater autonomy in new models;
- Extended support for Apple Intelligence;
- Advanced connectivity such as satellite;
- Thinner, more efficient designs.
These advancements position Apple for future competition in smart devices.
Preparation for 2026
Rumors point to a busy year in 2026, with possible iPhone 17e, iPhone 18 Pro and the first foldable. Produtos for smart home, such as HomePad, should expand the ecosystem. The company continues to invest in its own chips and augmented reality.
The 2025 changes consolidated a more cohesive portfolio, eliminating fragmentation. Usuários of discontinued models maintain update support for years. The transition prioritizes sustainability and optimized performance.
