Apple is preparing to shake up the tablet market with the launch of the long-awaited 11th generation iPad. The new device promises to combine high performance and a competitive entry price, targeting a broad audience ranging from students to creative professionals. The expectation is that the launch will take place in time for Black Friday of 2025, with a promotional price that could position it as one of the most attractive options in the segment.
Equipped with the powerful A16 Bionic processor, the same one used in advanced iPhone models, the tablet represents a significant leap in performance compared to its predecessor. Essa update guarantees greater speed for running applications, editing videos and enjoying games with complex graphics, consolidating the iPad as a versatile tool for productivity and entertainment.
The big attraction, however, is the pricing strategy. Fontes of the market indicate a promotional value of R$1,399 during Black Friday, an aggressive offer that aims to democratize access to Apple’s cutting-edge technology. Grandes retailers, such as Amazon and Magazine Luiza, are already preparing for the event, signaling special payment conditions to boost sales of the new model.
Increased performance with the A16 Bionic chip
The heart of the new 11th generation iPad is the A16 Bionic chip, which guarantees a performance gain of up to 30% compared to the previous generation. Este upgrade directly translates into a more fluid user experience, with instant opening of applications and improved multitasking capacity, ideal for those who use the device to work or study.
With 6 GB of RAM, the tablet can manage multiple applications open simultaneously without choking or slowing down. Isso allows the user to switch between editing a document, making a video call and browsing the internet seamlessly, optimizing the workflow and increasing daily productivity.
Benchmark tests, such as those carried out on the Geekbench platform, position this device as one of the most powerful in its price category. Graphics performance also gets a considerable boost, making it an excellent choice for gamers and professionals working in image and video editing, who will benefit from the faster rendering and greater power efficiency of the processor.
Liquid retina display and improved design
One of the main visual highlights of the 11th generation iPad is its 11-inch Liquid Retina screen, with a resolution of 2360 x 1640 pixels. Este panel offers vibrant colors, sharp details and intense brightness, providing an immersive experience for watching movies, 4K series or editing photos with professional precision.
True Tone technology automatically adjusts the screen’s white balance according to the ambient lighting. Isso ensures more natural and comfortable viewing for the eyes, whether in sunlight or in an environment with artificial lighting, reducing eye strain during long periods of use.
The design maintains the visual identity of the Apple, with a premium finish and thin edges. The Touch ID sensor was integrated into the top button, allowing quick and safe unlocking of the device. The adoption of the USB-C port expands the device’s versatility, facilitating connection to external monitors, cameras and other accessories, in addition to offering higher data transfer speeds.
Available in different colors, such as blue, pink and silver, the new iPad allows users to choose the style that best suits their personality. Essa variety of options reinforces the tablet’s appeal not just as a functional tool, but also as an affordable technology accessory.
Cameras and connectivity for everyday life
The new iPad’s camera array was designed to meet the needs of communication and content creation. The 12 MP rear camera allows you to capture videos in 4K resolution and high-quality photos, making it a useful tool for scanning documents, recording important moments or even for projects involving augmented reality.
On the front, the 12 MP ultra-wide camera stands out for its Palco Central (Center Stage) functionality. Utilizando artificial intelligence, this feature automatically adjusts the framing during video calls, always keeping the user in the center of the image, even if they move around the environment. Connectivity is guaranteed by support for the Wi-Fi 6 standard, which offers a faster and more stable connection, essential for streaming high definition videos, online games and downloading large files.
iPadOS and new productivity features
The device will come equipped with the latest version of iPadOS, the Apple operating system dedicated to tablets. Esta platform is optimized for multitasking and productivity, offering exclusive features that transform the user experience. One of the main tools is Organizador Visual (Stage Manager), which allows you to work with multiple overlapping and resizable application windows, similar to a desktop computer. Esse feature also offers improved support for external displays, allowing users to create a complete and flexible working environment by dragging and dropping windows between screens. Além from Organizador Visual, iPadOS includes apps like Freeform, an infinite digital whiteboard for brainstorming sessions and team collaboration, and improvements to the Arquivos app, making document management easier. Integration with the Apple ecosystem, such as the Handoff and AirDrop, continues to be a differentiator, allowing a fluid transition of tasks between iPad, iPhone and Mac.
Prices and expectations for Black Friday of 2025
The promotional launch price of R$1,399 is one of the biggest attractions of the entry-level model, which has 128 GB of internal storage. Este value places it in an extremely competitive position in the market, being a viable option for audiences looking for their first iPad or looking to upgrade an older model.
For users who need more space, a version with 256 GB of storage will also be available, with a promotional price estimated at R$1,799. Varejistas like
Accessories that expand functionality
To further expand the user experience, the new iPad is compatible with the first generation of the Apple Pencil (sold separately for R$599), an ideal accessory for students and creatives who want to take notes, draw or mark up documents with precision. Além In addition, Bluetooth keyboards from brands such as Logitech, such as the K380 model, are affordable alternatives to transform the tablet into a compact and efficient workstation.
Battery life for continuous use
A crucial point for the portability of any device is battery life, and the 11th generation iPad is designed to keep up with users’ busy routines. The Apple promises autonomy of up to 10 hours of continuous web browsing via Wi-Fi or video playback, which is enough for a full day of work or study.
This durability is the result of the combination of the energy efficiency of the A16 Bionic chip and iPadOS optimizations. Mesmo During moderate to heavy use, the tablet is able to deliver enough power so that users can take it to college, meetings or travel without the constant worry of finding an outlet.
