Apple plans to end production of three models in its smartphone portfolio starting in 2025, a measure that will directly affect the iPhone 14, iPhone 14 Plus and the third generation iPhone SE. The decision is part of a strategic restructuring of the company to simplify its product line and focus efforts on newer technologies, such as artificial intelligence integrated into new devices.
This movement, although expected within the life cycle of Apple products, signals a significant change in the market, as the models to be discontinued are still popular among millions of consumers around the world. The company aims to encourage users to migrate to more advanced devices capable of supporting the latest and most demanding software features, such as those that will be introduced with iOS 19 and future updates.
Discontinuation is scheduled to occur gradually throughout 2025, with the removal of devices from Apple Stores and mass production. Para consumers, the news raises questions about the future support and resale value of these devices, as the industry prepares for the new configuration of the iPhone lineup.
The reasons behind the strategic decision
The main reason for the discontinuation of the 3rd generation iPhone 14, 14 Plus and SE is technological advancement. Equipados with the A15 Bionic chip, these models already present a performance gap compared to the A16 Bionic chips of the iPhone 15 and the future A17 and A18 The company seeks to ensure a consistent and high-performance user experience, which requires more robust hardware optimized for new processing demands.
In addition to the hardware issue, the strategy aims to optimize the production line and the sales portfolio. Manter Older models in production can cannibalize sales of more recent launches and complicate the supply chain. By focusing on a smaller number of models, Apple is able to direct its marketing and development resources more effectively, reinforcing the perception of innovation and encouraging consumers to adopt the latest technologies available in its most expensive devices, such as the iPhone 16 and the upcoming iPhone 17.
What changes for current owners
For the millions of users who currently own an iPhone 14, 14 Plus or a 3rd generation iPhone SE, the end of production does not mean an immediate end of support. Apple’s policy guarantees software updates for several years after sales of a device have ended. Based on previous cycles, it is expected that these models will continue to receive new versions of the iOS operating system for at least another two to three years, probably until iOS 20 or iOS 21. However, it is important to note that, although they will receive updates, these devices will be left out of more advanced features that depend on specific hardware, such as new artificial intelligence tools, which can accelerate the feeling of obsolescence and motivate a future exchange.
Impact on the used car and resale market
The announcement of the end of production tends to have a direct impact on the used device market. Inicialmente, there may be a stabilization or even a slight increase in resale prices, as the demand for more affordable models will continue to exist.
However, in the medium and long term, the tendency is for a more pronounced devaluation. As software support approaches its end and new models are released, the value of these iPhones on the secondary market will progressively decrease.
This change also affects the repair and accessories ecosystem. Lojas of technical assistance and manufacturers of covers and films will see a gradual reduction in demand for components and products intended for these specific models, redirecting the focus to the most recent launches.
The alternatives in the Apple portfolio
With the release of these three models, consumers will have new options for different price ranges. The iPhone 15, with its A16 chip Bionic, Dynamic Island and USB-C port, should consolidate itself as the main gateway to the most modern experience of the
For the entry-level segment, expectations revolve around the launch of a fourth generation iPhone SE, which, according to rumors, will come with an updated design and a more powerful processor, in line with the standards of the newer models.
The Pro models, such as the iPhone 16
Furthermore, Apple’s own certified refurbished program will become an even more attractive alternative for those who want to purchase an iPhone with a warranty and a lower price, filling the space left by discontinued models.
Focus on artificial intelligence and new technologies
The decision to discontinue models with the A15 Bionic chip is directly linked to the new phase of Apple, focused on artificial intelligence. The recently announced Apple Intelligence features require the processing power of the Neural Engine found in more modern chips, such as the A17 Pro and higher.
By phasing out older devices, the company ensures that a wider base of its user base has access to software innovations, creating a more homogeneous and advanced ecosystem. Isso encourages the adoption of new technologies and strengthens Apple’s position as a leader in innovation in the mobile technology sector.
The company’s global strategy
This adjustment to the portfolio reflects a global optimization strategy. By simplifying its product offering, Apple reduces logistical complexity and increases its profit margins. The company can focus its research and development efforts on a smaller number of projects, accelerating innovation.
For consumers, this clarity in the product lineup can make purchasing decisions easier, directing attention to devices that offer the best combination of features and longevity. It is a movement that aims to strengthen the brand and ensure sustainable growth for the coming years, keeping the Apple ecosystem cohesive and technologically advanced.
End of support timeline
Although production will end in 2025, software support will follow an extended schedule. The iPhone 14 and iPhone SE (3rd generation) are expected to receive full iOS updates by mid-2027. Após During this period, Apple will continue to provide essential security updates, which may extend until 2028 or 2029, ensuring that devices remain functional and secure for a long time.
