A Chevrolet relançou a campanha “Breca Varejo” com ofertas agressivas para os modelos Onix e Tracker, buscando reverter a queda nas vendas observada no ano anterior. The action, which lasts three days, offers significant discounts of up to R$26,000, in addition to exclusive benefits such as IPVA 2026 paid off, extended warranty and free inspection packages for five years. Iniciada After a brief closure of dealerships throughout the Brasil, the automaker aims to boost the sale of two of its most important vehicles in the national market.
General Motors (GM)’s marketing strategy seeks to attract consumers with easier conditions, including postponing the first installment of financing until 2027. Essas initiatives are crucial in an increasingly competitive market scenario, where purchasing facilities can be a decisive differentiator for the customer.
The offers include attractive points for potential buyers:
- Discounts of up to R$26,000 on selected vehicle versions.
- IPVA 2026 fully paid by the automaker.
- Five-year factory warranty, providing greater peace of mind to the owner.
- Five years of revisions and parts at no additional cost, according to official packages.
Actions to boost sales of Onix and Tracker
The “Breca Varejo” campaign by Chevrolet, which marked the beginning of the year 2026 for the automaker, consists of a series of special offers valid for three days. The choice of models Onix and
Details of special offers and conditions
Interested consumers can find easier conditions to purchase the Onix or the Tracker during the promotion. Além of the direct discounts on list prices, the inclusion of the already paid IPVA 2026 is a considerable attraction, representing immediate savings for the buyer. The extension of the factory warranty to five years and the package of free inspections and parts for the same period add value to the purchase, reducing long-term maintenance costs.
For those who choose financing, the brand offers the convenience of starting to pay the first installment only in 2027. The conditions are valid at all Chevrolet dealerships that join the campaign in the national territory.
Drop in sales and the reaction of Chevrolet
The decision to focus offers on models Onix and Tracker reflects Chevrolet’s concern with sales performance in 2025. months, a drop of 18.10% compared to the same period in 2024. Este decline is a clear sign of the need for incisive marketing actions.
The Onix Plus, the sedan version of the model, also faced similar challenges, with its sales falling by 11.70% to register 52,959 units in 2025, compared to 59,963 in 2024. The “Breca Varejo” campaign is, therefore, a proactive measure to reverse this negative scenario and revitalize sales.
GM’s strategy in the automotive market
GM’s stance in relaunching the “Breca Varejo” demonstrates an understanding of the current needs of the Brazilian consumer. Conforme highlighted by Rodrigo Perencin, director of Varejo at GM, the demand for real facilities is growing, and the conditions met in this edition of the campaign are designed to create a more viable path to acquiring a new vehicle. The company seeks to respond directly to customer expectations through transparent and advantageous offers.
In a market characterized by intense competition, with models such as the Ford Territory 2026 and the Citroën C3 (recognized as one of the cheapest cars in the Brasil in 2026) competing for consumers’ attention, differentiation through promotions becomes essential. Chevrolet’s strategy aims to not only move inventory, but also strengthen the perception of value and benefit for the brand. The campaign is aligned with the competitive dynamics of the sector, where manufacturers need to constantly innovate their sales approaches.
Featured models Onix and Onix Plus
The Onix and Onix Plus models are pillars of the Chevrolet and Brasil line, consistently ranking among the best-selling vehicles in the country. The importance of these vehicles for the automaker’s total sales volume explains the attention given to them in the current discount campaign. The Onix hatch, in particular, has been a market leader for many years, and its performance is a key indicator of the health of the compact segment.
The drop in sales of Onix and Onix Plus in 2025, after years of success, raised an alarm at General Motors. Essa downturn drove the creation of highly competitive purchasing conditions, seeking not only to recover sales, but also to maintain customer loyalty and attract new ones. The strategy involves reaffirming the value proposition of these models, combining reliability with accessibility through current offers.
Scenario of the Tracker SUV and its sales
The SUV Tracker, another model covered by the “Breca Varejo” action, also faced a period of challenging sales. The vehicle registered a drop of 12.30% in annual comparison, with 60,876 units registered in 2025, against 69,433 in the previous year. Esta’s below-expected performance places the Tracker in a position where promotions become strategic to revitalize its performance in the compact SUV segment.
The SUV segment is one of the most sought after and fastest growing in the Brazilian automotive market. Maintaining a strong position for Tracker is vital for Chevrolet. The campaign therefore aims to capitalize on the demand for SUVs by offering a package of benefits that make the Tracker a more attractive option among a wide range of competitors.
Industry trends and upcoming launches
The global and national automotive market continues to evolve, with growing expectations around electric vehicles and new technologies. Enquanto “Breca Varejo” focuses on combustion models, the industry is already preparing for the arrival of innovations. In 2026, several electric cars are expected to be introduced in Brasil, in addition to possible changes to production lines.
