Shares of Tesla (TSLA) closed down approximately 2.8% this Tuesday, January 20, 2026, marking the first time in more than six months that the stock was below the 100-day moving average. The session reflected a widespread sell-off in American markets, influenced by statements by President Donald Trump about possible tariffs against European countries linked to the dispute over Groenlândia.
The pullback occurred after markets reopened after the Martin Luther King Jr. holiday, with the main indices recording moderate losses. Retail Investidores expressed pessimism, predicting that the shares could reach the US$400 range soon, while the traded price was close to US$425.
Tesla was among the worst performing companies in the group known as Magnificent 7, behind only Nvidia in terms of percentage decline. The context included concerns about the company’s advancement in autonomous driving technologies to 2026.
- SPDR S&P 500 ETF Trust (SPY): down 1.5%
- Invesco QQQ Trust (QQQ): 1.6% decline
- SPDR Dow Jones Industrial Average ETF Trust (DIA): 1.4% loss
Context of trade tensions
O presidente Donald Trump anunciou no fim de semana que poderá impor tarifas de 10% sobre importações de oito países membros da Otan que se oponham à aquisição americana da Groenlândia. Essa measure could increase to 25% by June, if there is no agreement, affecting nations such as Dinamarca, Noruega, Suécia, França and Alemanha.
Markets reacted negatively to the first full session after the announcement, with investors assessing risks of escalating trade disputes. Líderes Europeans criticized the proposal, considering it undue pressure on traditional allies.
Comparative performance on Magnificent 7
As ações da Tesla apresentaram a segunda maior queda entre as empresas do Magnificent 7 nesta terça-feira. The Nvidia led the losses with a decline of around 3%, while the ETF Roundhill Magnificent Seven registered a decline of 1.9%.
This performance highlighted Tesla’s sensitivity to broad movements in the technology sector. Outras companies in the group also faced pressure, but in smaller magnitudes.
Analyst Assessments About 2026
Analysts at Wolfe Research pointed out that 2026 represents a decisive year for Tesla to demonstrate concrete progress in full autonomous driving and robotaxi services. The company needs to remove security drivers, expand into new markets and improve service quality amid growing competition.
The rating maintained by Wolfe is performing in line with peers despite lower near-term estimates. Executivos from Tesla emphasize advances in artificial intelligence as a potential recovery factor.
O UBS elevou o preço-alvo para as ações de US$ 247 para US$ 307, mas manteve recomendação de venda antes da divulgação de resultados do quarto trimestre, prevista para 28 de janeiro. The caution reflects concerns about margins and operational execution.
Changes to the Full Self-Driving model
Tesla announced that it will no longer offer the Full Self-Driving (FSD) package as a one-time purchase starting February 14, 2026. The system will only be available via a $99 monthly subscription, replacing the previous $8,000 option.
Elon Musk communicated the change directly, aiming to increase revenue recurrence. The decision coincides with investigations by the NHTSA, which granted an extension until February 23 to analyze incidents involving the FSD.
Recent delivery numbers
Deliveries of Tesla in the fourth quarter of 2025 totaled 418,227 vehicles, representing a drop of around 16% compared to the same period of the previous year. Production recorded a decline of 5.5%, reflecting operational challenges and greater global competition.
For the full year 2025, deliveries totaled 1.636 million units, down 8.6% compared to 2024. Concorrentes such as BYD, Kia, Hyundai and Volkswagen gained share in key markets.
- Model 3 and Model Y: main sales volume
- Stored energy: record 14.2 GWh deployed in the quarter
- Two consecutive years of annual decline in deliveries
Sentiment among retail investors
Monitoring platforms indicate that individual investor sentiment towards TSLA has remained in the bearish zone in recent hours. Usuários predict a downward movement towards the US$400 region, against the current level close to US$425.
This view contrasts with long-term optimism around technological advances. Discussões highlight short-term risks versus robotaxi potential.
Technical perspectives for actions
The crossover below the 100-day moving average occurred for the first time since July 9, 2025, signaling a possible near-term trend change for many technical analysts. The level acted as important support in recent months.
Observers monitor whether the price will find support at lower levels or whether selling pressure will persist in the coming sessions. Volume traded remained elevated during the pullback.
Broader impact on technology markets
The technology sector led the overall losses on Tuesday, influenced by both trading statements and profit-taking following recent gains. Empresas of semiconductors and electric vehicles felt a more pronounced effect.
Indices such as Nasdaq underperformed value indices, highlighting temporary sector rotation. Analistas monitor whether the movement extends or constitutes a buying opportunity at lower levels.
Tesla shares are down around 7% at the beginning of 2026, after falling 1.6% throughout 2025. The performance reflects the company’s transition from accelerated growth to a maturation phase with competitive and regulatory challenges.
The combination of macroeconomic factors, such as possible tariffs, and specific factors, such as execution on vehicle autonomy, continues to shape the paper’s trajectory. Investidores await the fourth quarter earnings report for more clarity on 2026 guidance.
The company remains focused on expanding production capacity and developing new vehicle platforms. Iniciativas in energy storage see robust growth, diversifying revenue sources beyond automobiles.
